A data profile of the people who buy, follow and care about Robotics in United States — modelled from more than twelve digital signal sources. Robotics has an estimated audience of 9,002,302 people in United States.
The average Robotics fan in United States is 41.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Happy Tree Friends, Food and drink, U.S. state, with strongest over-indexing on Happy Tree Friends (21.71× the country average).
Demographically, the Robotics audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Robotics fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Happy Tree Friends.
The key figures that characterise the Robotics profile in United States.
38.4% are female, 61.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 41.2 |
| Estimated audience size | 9,002,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
Where the Robotics audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~100K | 1.34× | |
| 02 | Texas | ~1M | 1.25× | |
| 03 | New Mexico | ~60K | 1.25× | |
| 04 | Oklahoma | ~100K | 1.21× | |
| 05 | Arizona | ~200K | 1.15× | |
| 06 | Kentucky | ~100K | 1.15× | |
| 07 | Kansas | ~80K | 1.14× | |
| 08 | California | ~1M | 1.13× | |
| 09 | Indiana | ~200K | 1.13× | |
| 10 | Idaho | ~50K | 1.13× | |
| 11 | Arkansas | ~80K | 1.12× | |
| 12 | Washington | ~200K | 1.11× | |
| 13 | Alaska | ~20K | 1.11× | |
| 14 | North Dakota | ~20K | 1.10× | |
| 15 | Missouri | ~200K | 1.08× | |
| 16 | South Dakota | ~20K | 1.06× | |
| 17 | Ohio | ~300K | 1.04× | |
| 18 | Georgia | ~300K | 1.04× | |
| 19 | Nebraska | ~50K | 1.04× | |
| 20 | Michigan | ~200K | 1.03× | |
| 21 | Alabama | ~100K | 1.03× | |
| 22 | Nevada | ~90K | 1.03× | |
| 23 | North Carolina | ~300K | 1.02× | |
| 24 | Oregon | ~100K | 1.02× | |
| 25 | Mississippi | ~80K | 1.02× | |
| 26 | Pennsylvania | ~300K | 1.00× | |
| 27 | Virginia | ~200K | 1.00× | |
| 28 | Colorado | ~100K | 1.00× | |
| 29 | Tennessee | ~200K | 0.99× | |
| 30 | Louisiana | ~100K | 0.99× | |
| 31 | Iowa | ~70K | 0.99× | |
| 32 | South Carolina | ~100K | 0.98× | |
| 33 | Wyoming | ~10K | 0.98× | |
| 34 | Illinois | ~300K | 0.96× | |
| 35 | Wisconsin | ~100K | 0.95× | |
| 36 | Florida | ~600K | 0.92× | |
| 37 | New Jersey | ~200K | 0.92× | |
| 38 | Minnesota | ~100K | 0.91× | |
| 39 | West Virginia | ~40K | 0.91× | |
| 40 | Montana | ~20K | 0.91× | |
| 41 | Hawaii | ~30K | 0.90× | |
| 42 | Massachusetts | ~200K | 0.89× | |
| 43 | Maryland | ~100K | 0.89× | |
| 44 | Rhode Island | ~30K | 0.89× | |
| 45 | Connecticut | ~80K | 0.87× | |
| 46 | New Hampshire | ~30K | 0.84× | |
| 47 | New York | ~400K | 0.82× | |
| 48 | Maine | ~30K | 0.80× | |
| 49 | Delaware | ~20K | 0.80× | |
| 50 | Washington, District of Columbia | ~20K | 0.64× |
The strongest cross-interests of the Robotics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Happy Tree Friends | Movies & TV | 21.71× | ||
| 02 | 3D printing | Technology & Electronics | 5.46× | ||
| 03 | Machining | Business & Career | 4.51× | ||
| 04 | Gemini | Technology & Electronics | 3.74× | ||
| 05 | Godzilla | Movies & TV | 3.59× | ||
| 06 | Hand tool | Home & Garden | 2.98× | ||
| 07 | Batman | Movies & TV | 2.94× | ||
| 08 | Google Drive | Technology & Electronics | 2.39× | ||
| 09 | U.S. state | Travel & Leisure | 2.10× | ||
| 10 | Video games | Games | 1.77× | ||
| 11 | Nature | Home & Garden | 1.77× | ||
| 12 | Food and drink | Food & Beverages | 1.70× | ||
| 13 | Personal finance | Business & Career | 1.69× | ||
| 14 | Online shopping | Shopping | 1.66× | ||
| 15 | Business | Business & Career | 1.66× | ||
| 16 | Food | Food & Beverages | 1.63× | ||
| 17 | Beverages | Food & Beverages | 1.60× | ||
| 18 | Fitness and wellness | Sports | 1.57× | ||
| 19 | Outdoor recreation | Sports | 1.52× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.08× | |
| Need for Security | CONSERVATISM | 2.08× | |
| Career Orientation | POWER | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.10× | |
| Extroversion | THRILL | 1.13× | |
| Indulgence | JOY | 1.15× |
Robotics has an estimated audience of 9,002,302 people in United States, concentrated in California and Texas.
38.4% of Robotics fans are female, 61.6% are male, with an average age of 41.2 years.
Robotics fans show strongest brand affinity for Happy Tree Friends (21.71×), Food and drink (1.7×), and U.S. state (2.1×) over the country average.
Robotics fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Robotics itself, the audience over-indexes on Food and drink (1.7×), U.S. state (2.1×), Food (1.63×), and Godzilla (3.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Robotics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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