Robotics Audience in United States

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Robotics has an estimated audience of 9,002,302 people in United States. 38.4% are female, 61.6% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Happy Tree Friends, Food and drink, Godzilla, U.S. state, Food.

The average Robotics fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Happy Tree Friends, Food and drink, Godzilla, with strongest over-indexing on Happy Tree Friends (21.71× the country average). Demographically, the Robotics audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Robotics fans

Demographic split for Robotics audience in United States
MetricValue
Female38.4%
Male61.6%
Average age41.2
Estimated audience size9,002,302

Audience persona

The typical Robotics fan in United States is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Happy Tree Friends.

Top regions in United States

Top regions ranked by reach for Robotics in United States
RegionReachAffinity
California1,543,4511.56×
Texas1,005,9451.3×
Florida622,3701.02×
New York569,9121.13×
Pennsylvania394,7731.3×
Michigan311,3731.32×
Georgia302,6291.09×
Ohio291,5621.05×
Illinois285,6470.95×
North Carolina279,1631.03×
Massachusetts272,2631.54×
New Jersey270,2321.18×
Washington263,6721.46×
Virginia254,0301.16×
Tennessee201,1821.11×
Indiana195,9431.19×
Maryland175,7561.14×
Arizona172,4480.94×
Colorado140,7750.99×
Minnesota129,7881.01×
Alabama124,6870.99×
Missouri124,4730.86×
South Carolina121,3450.9×
Oregon117,2531.14×
Louisiana111,1090.96×
Oklahoma105,9221.06×
Wisconsin105,0660.78×
Nevada95,1881.09×
Kentucky92,7020.82×
Connecticut84,8480.94×
Arkansas78,9111.06×
Utah75,0680.93×
Mississippi74,4561×
Iowa63,0400.85×
Kansas60,7590.86×
West Virginia43,8541.05×
Nebraska40,3130.89×
New Mexico39,8140.88×
Hawaii38,6851×
New Hampshire37,0221.04×
Idaho36,5130.81×
Washington, District of Columbia28,6641.06×
Rhode Island25,1680.88×
Maine24,5810.76×
Delaware21,0020.85×
Montana18,1370.73×
North Dakota15,3270.83×
Alaska13,2720.69×
South Dakota12,9630.62×
Wyoming8,7230.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robotics audience
BrandAffinityCategory
Happy Tree Friends21.71×Movies & TV
Food and drink1.7×Food & Beverages
Godzilla3.59×Movies & TV
U.S. state2.1×Travel & Leisure
Food1.63×Food & Beverages
Online shopping1.66×Shopping
Fitness and wellness1.57×Sports
Gemini3.74×Technology & Electronics
Business1.66×Business & Career
Movies1.51×Movies & TV
Personal finance1.69×Business & Career
3D printing5.46×Technology & Electronics
Batman2.94×Movies & TV
Video games1.77×Games
Outdoor recreation1.52×Sports
Google Drive2.39×Technology & Electronics
Beverages1.6×Food & Beverages
Hand tool2.98×Home & Garden
Nature1.77×Home & Garden
Machining4.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robotics audience
TraitClusterScore
Need for SecurityCONSERVATISM1.9
IndividualismJOY1.67
Early Adopter MentalityPOWER1.58
Convenience OrientationPREMIUM1.47
Risk AppetiteTHRILL1.44
Quality AwarenessPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Robotics
CountryShare
United States21.4%
Italy6.0%
India5.5%

See Robotics audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Robotics have in United States?

Robotics has an estimated audience of 9,002,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Robotics fans?

38.4% of Robotics fans are female, 61.6% are male, with an average age of 41.2 years.

Which brands do Robotics fans like most?

Robotics fans show strongest brand affinity for Happy Tree Friends (21.71×), Food and drink (1.7×), and Godzilla (3.59×) over the country average.

Where do Robotics fans live in United States?

Robotics fans in United States are most concentrated in California (reach 1,543,451), Texas (reach 1,005,945), and Florida (reach 622,370). These three regions account for the largest share of the active audience.

What other brands do Robotics fans also like?

Beyond Robotics itself, the audience over-indexes on Food and drink (1.7×), Godzilla (3.59×), U.S. state (2.1×), and Food (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robotics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.