Rascasse Audience Intelligence

Machining Audience in United States

A data profile of the people who buy, follow and care about Machining in United States — modelled from more than twelve digital signal sources. Machining has an estimated audience of 14,733,072 people in United States.

#1610among Topic in United States#248in Business & Career

The average Machining fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include City car, Peugeot, Family car, with strongest over-indexing on City car (16.14× the country average).

Demographically, the Machining audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machining fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for City car.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machining profile in United States.

Audience size
14.7M
in United States
Gender
17.1%♀
82.9% male
Age
39.3
average years
Country rank
#2374
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machining fans

17.1% are female, 82.9% are male, average age 39.3.

Fig. 02

Gender split

17.1%
Female
82.9%
Male
Demographic split for Machining audience in United States
MetricValue
Female17.1%
Male82.9%
Average age39.3
Estimated audience size14,733,072
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Machining audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Machining audience comes from United States.

Worldwide audience distribution share by country for Machining
CountryShare
United States27.6%
Japan7.5%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machining audience in United States is strongest.

Fig. 05

Top regions by affinity

Machining fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~900K2.29×
02Wisconsin~500K2.25×
03Minnesota~400K1.70×
04Indiana~400K1.61×
05Washington~400K1.40×
06Ohio~600K1.38×
07Washington, District of Columbia~60K1.36×
08Utah~200K1.32×
09Kentucky~200K1.30×
10Pennsylvania~600K1.26×
11Oregon~200K1.19×
12Iowa~100K1.16×
13New Hampshire~60K1.10×
14Idaho~80K1.09×
15Colorado~300K1.08×
16Illinois~500K1.05×
17South Dakota~40K1.05×
18Vermont~30K1.05×
19Kansas~100K1.00×
20Connecticut~100K0.99×
21Arkansas~100K0.99×
22Montana~40K0.99×
23North Dakota~30K0.99×
24Oklahoma~200K0.98×
25California~1.5M0.97×
26Missouri~200K0.97×
27Tennessee~300K0.96×
28North Carolina~400K0.94×
29South Carolina~200K0.94×
30Maine~50K0.94×
31Alaska~30K0.94×
32New Mexico~70K0.93×
33Alabama~200K0.92×
34Rhode Island~40K0.90×
35Texas~1M0.87×
36Arizona~300K0.87×
37Massachusetts~300K0.87×
38Delaware~40K0.87×
39West Virginia~60K0.86×
40Mississippi~100K0.85×
41Nebraska~60K0.85×
42Hawaii~50K0.84×
43Virginia~300K0.79×
44Louisiana~100K0.78×
45Nevada~100K0.78×
46Maryland~200K0.70×
47Florida~700K0.69×
48Georgia~300K0.68×
49New York~500K0.63×
50New Jersey~200K0.56×
Fig. 06

Affinity by region

Affinity by region — Machining, United States
0.56×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machining audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machining audience
#·InterestCategoryAffinity×
01PeugeotCars & Mobility20.00×
02City carCars & Mobility16.14×
03Compact sport utility vehicleCars & Mobility15.87×
04Family carCars & Mobility11.13×
05High-end audioTechnology & Electronics10.17×
06Antique carCars & Mobility9.90×
07CarcareCars & Mobility9.84×
08Car clubCars & Mobility8.46×
09Auto showCars & Mobility8.11×
10HatchbackCars & Mobility7.02×
11MazdaCars & Mobility5.80×
12Automobile repair shopCars & Mobility5.04×
13Diesel engineCars & Mobility4.81×
14Mechanical engineeringBusiness & Career3.75×
15Discount TireShopping3.47×
16Solar energyHome & Garden3.31×
17FedExBusiness & Career3.08×
18PlumbingHome & Garden2.98×
19AutoZoneCars & Mobility2.75×
20Planet FitnessSports2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machining audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machining audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.74×
Family OrientationCONSERVATISM3.06×
Need for SecurityCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machining audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machining have in United States?

Machining has an estimated audience of 14,733,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machining fans?

17.1% of Machining fans are female, 82.9% are male, with an average age of 39.3 years.

03

Which brands do Machining fans like most?

Machining fans show strongest brand affinity for City car (16.14×), Peugeot (20×), and Family car (11.13×) over the country average.

04

Where do Machining fans live in United States?

Machining fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Michigan (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Machining fans also like?

Beyond Machining itself, the audience over-indexes on Peugeot (20×), Family car (11.13×), Antique car (9.9×), and Carcare (9.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Machining audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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