Compact sport utility vehicle Audience in United States

Compact sport utility vehicle logo

Compact sport utility vehicle has an estimated audience of 1,867,237 people in United States. 31.9% are female, 68.1% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Ford Ranger (T6), Machining, Jeep Cherokee, Hand tool, Fishing reel.

The average Compact sport utility vehicle fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ford Ranger (T6), Machining, Jeep Cherokee, with strongest over-indexing on Ford Ranger (T6) (71.7× the country average). Demographically, the Compact sport utility vehicle audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Compact sport utility vehicle fans

Demographic split for Compact sport utility vehicle audience in United States
MetricValue
Female31.9%
Male68.1%
Average age38.9
Estimated audience size1,867,237

Audience persona

The typical Compact sport utility vehicle fan in United States is more male, around 38.9 years old, with strong Risk Appetite tendencies and a notable affinity for Ford Ranger (T6).

Top regions in United States

Top regions ranked by reach for Compact sport utility vehicle in United States
RegionReachAffinity
California210,6771.03×
Texas179,6901.12×
Florida122,3590.97×
New York110,8671.06×
Illinois73,4591.18×
Georgia68,4651.19×
Pennsylvania62,8931×
North Carolina56,4751.01×
Ohio53,7460.93×
New Jersey52,7061.11×
Virginia46,2631.02×
Michigan43,6320.89×
Washington41,6661.11×
Maryland39,0021.21×
Tennessee38,6481.03×
Massachusetts37,6491.02×
Arizona36,8690.97×
Indiana34,7771.02×
Missouri34,2471.14×
Louisiana29,3691.22×
South Carolina28,1201×
Wisconsin27,8470.99×
Minnesota27,1291.01×
Alabama26,0201×
Colorado25,2850.86×
Kentucky23,2000.99×
Oklahoma22,2921.08×
Oregon19,7300.92×
Connecticut19,4181.04×
Nevada17,4920.97×
Mississippi15,6901.02×
Utah15,5210.93×
Kansas15,2021.03×
Arkansas15,1440.98×
Iowa14,4750.94×
Hawaii12,1991.52×
Nebraska9,7041.04×
Idaho7,9140.85×
West Virginia7,6450.88×
New Mexico7,4650.8×
New Hampshire6,4200.87×
Rhode Island6,1991.04×
Maine5,7690.86×
Washington, District of Columbia5,6621.01×
Delaware5,3081.03×
North Dakota3,7860.99×
Montana3,4310.66×
South Dakota3,3870.78×
Vermont2,7820.85×
Wyoming2,2850.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compact sport utility vehicle audience
BrandAffinityCategory
Ford Ranger (T6)71.7×Cars & Mobility
Machining15.87×Business & Career
Jeep Cherokee48.89×Cars & Mobility
Hand tool9.78×Home & Garden
Fishing reel10.88×Sports
Used Cars10.92×Cars & Mobility
Jeep Cherokee (XJ)40.91×Cars & Mobility
Škoda Auto36.06×Cars & Mobility
Ford Ranger31.48×Cars & Mobility
Truck classification16.56×
Auto maintenance13×Cars & Mobility
Hog Hunting17.44×Sports
Overlanding17.39×Travel & Leisure
Max Verstappen18.07×Sports
Toyota Fortuner36.43×Cars & Mobility
Toyota Tacoma16.94×Cars & Mobility
Off-road racing12.7×Cars & Mobility
Fishing lure11.62×Pets & Animals
Endurocross19.06×Cars & Mobility
Toyota 4Runner18.1×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compact sport utility vehicle audience
TraitClusterScore
Risk AppetiteTHRILL3.31
PatriotismCONSERVATISM2.39
Family OrientationCONSERVATISM2.21
Luxury OrientationPREMIUM1.97
Early Adopter MentalityPOWER1.5
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Compact sport utility vehicle
CountryShare
United States19.6%
United Kingdom10.4%
Germany5.4%

See Compact sport utility vehicle audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Compact sport utility vehicle have in United States?

Compact sport utility vehicle has an estimated audience of 1,867,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Compact sport utility vehicle fans?

31.9% of Compact sport utility vehicle fans are female, 68.1% are male, with an average age of 38.9 years.

Which brands do Compact sport utility vehicle fans like most?

Compact sport utility vehicle fans show strongest brand affinity for Ford Ranger (T6) (71.7×), Machining (15.87×), and Jeep Cherokee (48.89×) over the country average.

Where do Compact sport utility vehicle fans live in United States?

Compact sport utility vehicle fans in United States are most concentrated in California (reach 210,677), Texas (reach 179,690), and Florida (reach 122,359). These three regions account for the largest share of the active audience.

What other brands do Compact sport utility vehicle fans also like?

Beyond Compact sport utility vehicle itself, the audience over-indexes on Machining (15.87×), Jeep Cherokee (48.89×), Hand tool (9.78×), and Fishing reel (10.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compact sport utility vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.