Rascasse Audience Intelligence

Compact sport utility vehicle Audience in United States

Name: Compact sport utility vehicle — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Compact sport utility vehicle in United States — modelled from more than twelve digital signal sources. Compact sport utility vehicle has an estimated audience of 1,867,237 people in United States.

#108among Car type in United States #6559among Topic in United States #499in Cars & Mobility

The average Compact sport utility vehicle fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ford Ranger (T6), Machining, Jeep Cherokee, with strongest over-indexing on Ford Ranger (T6) (71.7× the country average).

Demographically, the Compact sport utility vehicle audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Compact sport utility vehicle fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Ford Ranger (T6).

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compact sport utility vehicle profile in United States.

Audience size

1.9M

in United States

Gender

31.9%♀

68.1% male

Age

38.9

average years

Country rank

#15042

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Compact sport utility vehicle fans

31.9% are female, 68.1% are male, average age 38.9.

Fig. 02

Gender split

31.9%

Female

68.1%

Male

Demographic split for Compact sport utility vehicle audience in United States
Metric	Value
Female	31.9%
Male	68.1%
Average age	38.9
Estimated audience size	1,867,237

Fig. 03

Age distribution

Age distribution of the Compact sport utility vehicle audience in United States
Age bracket	Share	%
16-19		22%
20-29		19%
30-39		17%
40-49		18%
50+		22%

Fig. 04

Worldwide distribution

19.6%

of the worldwide Compact sport utility vehicle audience comes from United States.

Worldwide audience distribution share by country for Compact sport utility vehicle
Country	Share
United States	19.6%
United Kingdom	10.4%
Germany	5.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compact sport utility vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Compact sport utility vehicle fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~10K	1.45×
02	Louisiana	~30K	1.22×
03	Georgia	~70K	1.19×
04	Maryland	~40K	1.17×
05	Missouri	~30K	1.14×
06	Illinois	~70K	1.13×
07	Texas	~200K	1.08×
08	New Jersey	~50K	1.08×
09	Mississippi	~20K	1.07×
10	Oklahoma	~20K	1.05×
11	Virginia	~50K	1.04×
12	Indiana	~40K	1.04×
13	Alabama	~30K	1.04×
14	Connecticut	~20K	1.04×
15	Delaware	~5K	1.04×
16	Washington	~40K	1.03×
17	Tennessee	~40K	1.03×
18	Kentucky	~20K	1.03×
19	Kansas	~20K	1.03×
20	Rhode Island	~6K	1.03×
21	California	~200K	1.02×
22	Pennsylvania	~60K	1.02×
23	North Carolina	~60K	1.02×
24	Ohio	~60K	1.01×
25	Massachusetts	~40K	1.01×
26	Arkansas	~20K	1.01×
27	Nebraska	~9K	1.01×
28	Washington, District of Columbia	~6K	1.01×
29	Wisconsin	~30K	1.00×
30	New York	~100K	0.99×
31	South Carolina	~30K	0.99×
32	Arizona	~40K	0.98×
33	Minnesota	~30K	0.98×
34	Nevada	~20K	0.98×
35	West Virginia	~8K	0.98×
36	North Dakota	~4K	0.98×
37	Florida	~100K	0.97×
38	Alaska	~4K	0.97×
39	Iowa	~10K	0.93×
40	Utah	~20K	0.92×
41	New Hampshire	~7K	0.92×
42	Vermont	~3K	0.92×
43	Michigan	~40K	0.91×
44	Oregon	~20K	0.91×
45	Idaho	~8K	0.91×
46	Maine	~6K	0.91×
47	South Dakota	~4K	0.89×
48	New Mexico	~8K	0.86×
49	Colorado	~20K	0.83×
50	Montana	~4K	0.81×

Affinity by region — Compact sport utility vehicle, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compact sport utility vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compact sport utility vehicle audience
#	Interest	Category	×
01	Ford Ranger (T6)	Cars & Mobility	71.70×
02	Jeep Cherokee	Cars & Mobility	48.89×
03	Jeep Cherokee (XJ)	Cars & Mobility	40.91×
04	Toyota Fortuner	Cars & Mobility	36.43×
05	Škoda Auto	Cars & Mobility	36.06×
06	Ford Ranger	Cars & Mobility	31.48×
07	Endurocross	Cars & Mobility	19.06×
08	Toyota 4Runner	Cars & Mobility	18.10×
09	Max Verstappen	Sports	18.07×
10	Hog Hunting	Sports	17.44×
11	Overlanding	Travel & Leisure	17.39×
12	Toyota Tacoma	Cars & Mobility	16.94×
13	Truck classification	Topic	16.56×
14	Machining	Business & Career	15.87×
15	Auto maintenance	Cars & Mobility	13.00×
16	Off-road racing	Cars & Mobility	12.70×
17	Fishing lure	Pets & Animals	11.62×
18	Used Cars	Cars & Mobility	10.92×
19	Fishing reel	Sports	10.88×
20	Hand tool	Home & Garden	9.78×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compact sport utility vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Compact sport utility vehicle audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.42×
Price Sensitivity	PREMIUM	3.30×
Risk Appetite	THRILL	2.92×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Compact sport utility vehicle audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.84×
Creativity	OPEN	0.87×
Tradition	CONSERVATISM	1.02×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Compact sport utility vehicle have in United States?

Compact sport utility vehicle has an estimated audience of 1,867,237 people in United States, concentrated in California and Texas.

What is the gender split and age of Compact sport utility vehicle fans?

31.9% of Compact sport utility vehicle fans are female, 68.1% are male, with an average age of 38.9 years.

Which brands do Compact sport utility vehicle fans like most?

Compact sport utility vehicle fans show strongest brand affinity for Ford Ranger (T6) (71.7×), Machining (15.87×), and Jeep Cherokee (48.89×) over the country average.

Where do Compact sport utility vehicle fans live in United States?

Compact sport utility vehicle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Compact sport utility vehicle fans also like?

Beyond Compact sport utility vehicle itself, the audience over-indexes on Machining (15.87×), Jeep Cherokee (48.89×), Hand tool (9.78×), and Škoda Auto (36.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Compact sport utility vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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