Toyota 4Runner Audience in United States

Toyota 4Runner logo

Toyota 4Runner has an estimated audience of 4,744,351 people in United States. 21.2% are female, 78.8% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Toyota Tacoma, Lewis Hamilton, Kia Sportage, Toyota Land Cruiser, Toyota Highlander.

The average Toyota 4Runner fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Tacoma, Lewis Hamilton, Kia Sportage, with strongest over-indexing on Toyota Tacoma (17.5× the country average). Demographically, the Toyota 4Runner audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota 4Runner fans

Demographic split for Toyota 4Runner audience in United States
MetricValue
Female21.2%
Male78.8%
Average age36.6
Estimated audience size4,744,351

Audience persona

The typical Toyota 4Runner fan in United States is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toyota Tacoma.

Top regions in United States

Top regions ranked by reach for Toyota 4Runner in United States
RegionReachAffinity
California509,6020.98×
Texas386,2080.95×
Florida255,5380.8×
New York212,2800.8×
Pennsylvania151,1390.95×
Illinois125,9460.8×
North Carolina123,6930.87×
Georgia120,8170.83×
Ohio111,9100.77×
Arizona103,1291.06×
Virginia102,0240.88×
Tennessee97,8691.03×
Washington95,6551.01×
New Jersey90,0490.75×
Michigan89,8450.72×
Colorado85,6531.15×
Missouri75,2300.98×
Oregon73,0261.34×
Indiana72,9420.84×
Massachusetts67,7460.72×
South Carolina60,2000.84×
Kentucky60,1891.01×
Oklahoma57,5611.09×
Wisconsin57,0950.8×
Alabama56,5470.85×
Maryland56,3460.69×
Minnesota54,0310.79×
Louisiana52,3320.86×
Utah43,1321.02×
Nevada39,5250.86×
Connecticut39,1450.82×
Arkansas37,3120.95×
West Virginia36,7891.67×
Kansas35,2580.94×
Mississippi34,3090.88×
Iowa33,4010.85×
Idaho26,9071.13×
Nebraska24,8231.04×
Hawaii24,0531.18×
New Mexico22,8640.96×
New Hampshire20,7901.11×
Maine18,2511.07×
North Dakota17,2161.77×
Vermont17,1332.06×
Montana15,7191.19×
Alaska15,3511.51×
Rhode Island13,7930.91×
South Dakota12,6491.15×
Delaware12,2360.93×
Wyoming8,6911.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota 4Runner audience
BrandAffinityCategory
Toyota Tacoma17.5×Cars & Mobility
Lewis Hamilton13.65×Sports
Kia Sportage22.97×Cars & Mobility
Toyota Land Cruiser13.59×Cars & Mobility
Toyota Highlander12.46×Cars & Mobility
Jeep Cherokee22.32×Cars & Mobility
AutoZone3.41×Cars & Mobility
Porsche 91111.9×Cars & Mobility
Toyota Hilux13.46×Cars & Mobility
Houston Astros5.98×Sports
Toyota Tundra9.51×Cars & Mobility
Jeep Grand Cherokee7.5×Cars & Mobility
Compact sport utility vehicle15.41×Cars & Mobility
SUVs2.66×Cars & Mobility
Jeep Wrangler6.59×Cars & Mobility
Los Angeles Dodgers4.55×Sports
O'Reilly Auto Parts3.9×Cars & Mobility
Honda HR-V15.94×Cars & Mobility
Advance Auto Parts3.79×Cars & Mobility
Ford Expedition10.55×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota 4Runner audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
PatriotismCONSERVATISM1.51
Sports ActivityPOWER1.43
Luxury OrientationPREMIUM1.42
DIY MentalityTHRILL1.38
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Toyota 4Runner
CountryShare
United States66.7%
Canada6.9%
Australia2.9%

See Toyota 4Runner audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota 4Runner have in United States?

Toyota 4Runner has an estimated audience of 4,744,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota 4Runner fans?

21.2% of Toyota 4Runner fans are female, 78.8% are male, with an average age of 36.6 years.

Which brands do Toyota 4Runner fans like most?

Toyota 4Runner fans show strongest brand affinity for Toyota Tacoma (17.5×), Lewis Hamilton (13.65×), and Kia Sportage (22.97×) over the country average.

Where do Toyota 4Runner fans live in United States?

Toyota 4Runner fans in United States are most concentrated in California (reach 509,602), Texas (reach 386,208), and Florida (reach 255,538). These three regions account for the largest share of the active audience.

What other brands do Toyota 4Runner fans also like?

Beyond Toyota 4Runner itself, the audience over-indexes on Lewis Hamilton (13.65×), Kia Sportage (22.97×), Toyota Land Cruiser (13.59×), and Toyota Highlander (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota 4Runner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.