Rascasse Audience Intelligence

Toyota 4Runner Audience in United States

A data profile of the people who buy, follow and care about Toyota 4Runner in United States — modelled from more than twelve digital signal sources. Toyota 4Runner has an estimated audience of 4,673,440 people in United States.

#48among Car type in United States#23among Car Model in United States#274in Cars & Mobility

The average Toyota 4Runner fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Toyota Tacoma, Toyota Land Cruiser, Toyota Highlander, with strongest over-indexing on Toyota Tacoma (14.04× the country average).

Demographically, the Toyota 4Runner audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota 4Runner fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Toyota Tacoma.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota 4Runner profile in United States.

Audience size
4.7M
in United States
Gender
21.2%♀
78.8% male
Age
36.6
average years
Country rank
#7072
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota 4Runner fans

21.2% are female, 78.8% are male, average age 36.6.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Toyota 4Runner audience in United States
MetricValue
Female21.2%
Male78.8%
Average age36.6
Estimated audience size4,673,440
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Toyota 4Runner audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Toyota 4Runner audience comes from United States.

Worldwide audience distribution share by country for Toyota 4Runner
CountryShare
United States66.1%
Canada7.0%
Mexico2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota 4Runner audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota 4Runner fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.84×
02North Dakota~20K1.63×
03West Virginia~30K1.57×
04Alaska~10K1.45×
05Oregon~60K1.19×
06Colorado~90K1.14×
07Hawaii~20K1.14×
08Montana~10K1.13×
09South Dakota~10K1.12×
10New Hampshire~20K1.10×
11Idaho~30K1.09×
12Oklahoma~60K1.08×
13Tennessee~100K1.06×
14Nebraska~30K1.06×
15Maine~20K1.06×
16Arizona~100K1.05×
17Kentucky~60K1.04×
18Missouri~80K1.01×
19Utah~40K1.01×
20Arkansas~40K1.01×
21Texas~400K1.00×
22Kansas~40K0.99×
23Washington~90K0.97×
24New Mexico~20K0.97×
25California~500K0.96×
26Pennsylvania~200K0.96×
27Delaware~10K0.96×
28Mississippi~40K0.93×
29Rhode Island~10K0.93×
30North Carolina~100K0.91×
31Indiana~80K0.91×
32Alabama~60K0.91×
33Connecticut~40K0.91×
34Nevada~40K0.91×
35Louisiana~60K0.90×
36Virginia~100K0.89×
37South Carolina~60K0.89×
38Iowa~30K0.89×
39Minnesota~60K0.87×
40Florida~300K0.86×
41Illinois~100K0.86×
42Georgia~100K0.86×
43Ohio~100K0.86×
44Wisconsin~60K0.86×
45Michigan~100K0.82×
46New Jersey~100K0.80×
47Massachusetts~70K0.80×
48New York~200K0.79×
49Maryland~60K0.79×
50Washington, District of Columbia~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Toyota 4Runner, United States
0.60×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota 4Runner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota 4Runner audience
#·InterestCategoryAffinity×
01Compact sport utility vehicleCars & Mobility18.10×
02Toyota Land CruiserCars & Mobility14.39×
03Toyota TacomaCars & Mobility14.04×
04Jeep CherokeeCars & Mobility13.85×
05Toyota HiluxCars & Mobility13.15×
06Toyota HighlanderCars & Mobility12.41×
07Chevrolet TahoeCars & Mobility11.60×
08Ford ExpeditionCars & Mobility10.36×
09Toyota TundraCars & Mobility10.04×
10Honda PilotCars & Mobility8.99×
11Ford BroncoCars & Mobility8.21×
12Jeep WranglerCars & Mobility7.24×
13Lewis HamiltonSports6.32×
14Automobile repair shopCars & Mobility5.37×
15Motorcycle helmetCars & Mobility5.33×
16MotoGPSports5.18×
17O'Reilly Auto PartsCars & Mobility4.02×
18Advance Auto PartsCars & Mobility3.82×
19AutoZoneCars & Mobility3.39×
20Discount TireShopping3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota 4Runner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota 4Runner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
Risk AppetiteTHRILL1.72×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota 4Runner audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
TraditionCONSERVATISM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota 4Runner have in United States?

Toyota 4Runner has an estimated audience of 4,673,440 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota 4Runner fans?

21.2% of Toyota 4Runner fans are female, 78.8% are male, with an average age of 36.6 years.

03

Which brands do Toyota 4Runner fans like most?

Toyota 4Runner fans show strongest brand affinity for Toyota Tacoma (14.04×), Toyota Land Cruiser (14.39×), and Toyota Highlander (12.41×) over the country average.

04

Where do Toyota 4Runner fans live in United States?

Toyota 4Runner fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota 4Runner fans also like?

Beyond Toyota 4Runner itself, the audience over-indexes on Toyota Land Cruiser (14.39×), Toyota Highlander (12.41×), AutoZone (3.39×), and Compact sport utility vehicle (18.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Toyota 4Runner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota 4Runner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →