Honda Pilot Audience in United States

Honda Pilot logo

Honda Pilot has an estimated audience of 3,627,470 people in United States. 37.3% are female, 62.7% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Photo (French magazine), Meetup (website), Honda Odyssey (North America), Crowne Plaza, Honda CR-V.

The average Honda Pilot fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Photo (French magazine), Meetup (website), Honda Odyssey (North America), with strongest over-indexing on Photo (French magazine) (94.17× the country average). Demographically, the Honda Pilot audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda Pilot fans

Demographic split for Honda Pilot audience in United States
MetricValue
Female37.3%
Male62.7%
Average age43.1
Estimated audience size3,627,470

Audience persona

The typical Honda Pilot fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Photo (French magazine).

Top regions in United States

Top regions ranked by reach for Honda Pilot in United States
RegionReachAffinity
California413,2231.04×
Texas326,0951.05×
Florida263,7941.07×
New York212,4881.05×
Ohio139,0611.24×
North Carolina138,5461.27×
Pennsylvania136,4371.12×
Illinois127,9701.06×
Georgia116,9841.05×
New Jersey107,9831.17×
Virginia100,0571.13×
Tennessee82,2661.13×
Michigan78,1620.82×
Massachusetts76,0971.06×
Indiana74,0101.12×
Maryland71,2201.14×
Washington68,1780.94×
South Carolina65,3421.2×
Arizona62,7080.85×
Wisconsin61,0741.12×
Missouri58,5741×
Minnesota56,8241.09×
Colorado54,7470.96×
Alabama54,6011.08×
Louisiana54,5191.17×
Kentucky47,2821.04×
Oklahoma41,2791.02×
Connecticut40,3531.11×
Oregon37,8880.91×
Mississippi32,8261.1×
Utah32,0950.99×
Arkansas31,8711.07×
Kansas31,4561.1×
Iowa29,6310.99×
Nevada29,4190.84×
Nebraska19,0851.05×
West Virginia16,8961×
Idaho16,5200.91×
New Hampshire14,5761.02×
Hawaii13,7350.88×
New Mexico13,0820.72×
Maine11,3800.88×
Rhode Island9,8580.85×
South Dakota9,5011.13×
Delaware9,0170.9×
North Dakota7,5451.01×
Washington, District of Columbia7,0220.64×
Montana6,9510.69×
Alaska5,6140.72×
Vermont5,4750.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Pilot audience
BrandAffinityCategory
Photo (French magazine)94.17×Fashion & Accessoires
Meetup (website)156.32×Internet & Social Media
Honda Odyssey (North America)83.26×Cars & Mobility
Crowne Plaza129.88×Travel & Leisure
Honda CR-V43.87×Cars & Mobility
Acura MDX55.96×Cars & Mobility
Enterprise Car Sales66.44×Cars & Mobility
Honda Ridgeline70.26×Cars & Mobility
Mr. Coffee135.87×Food & Beverages
Acura RDX68.21×Cars & Mobility
Mazda CX-532.33×Cars & Mobility
Toyota Sienna35.25×Cars & Mobility
Lee Iacocca90.57×Cars & Mobility
Toyota Highlander21.85×Cars & Mobility
Acura TLX40.13×Cars & Mobility
Le Mans (film)80.25×Movies & TV
Ford Escape32.1×Cars & Mobility
Ford Explorer23.34×Cars & Mobility
Nissan Rogue23.71×Cars & Mobility
Nissan Sentra35.38×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Pilot audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM2.01
Family OrientationCONSERVATISM1.76
Quality AwarenessPREMIUM1.66
Need for SecurityCONSERVATISM1.41
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Honda Pilot
CountryShare
United States65.7%
Canada7.0%
Mexico2.9%

See Honda Pilot audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda Pilot have in United States?

Honda Pilot has an estimated audience of 3,627,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Pilot fans?

37.3% of Honda Pilot fans are female, 62.7% are male, with an average age of 43.1 years.

Which brands do Honda Pilot fans like most?

Honda Pilot fans show strongest brand affinity for Photo (French magazine) (94.17×), Meetup (website) (156.32×), and Honda Odyssey (North America) (83.26×) over the country average.

Where do Honda Pilot fans live in United States?

Honda Pilot fans in United States are most concentrated in California (reach 413,223), Texas (reach 326,095), and Florida (reach 263,794). These three regions account for the largest share of the active audience.

What other brands do Honda Pilot fans also like?

Beyond Honda Pilot itself, the audience over-indexes on Meetup (website) (156.32×), Honda Odyssey (North America) (83.26×), Crowne Plaza (129.88×), and Honda CR-V (43.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Pilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.