Rascasse Audience Intelligence

Honda Pilot Audience in United States

A data profile of the people who buy, follow and care about Honda Pilot in United States — modelled from more than twelve digital signal sources. Honda Pilot has an estimated audience of 3,768,669 people in United States.

#31among Car Model in United States#313in Cars & Mobility

The average Honda Pilot fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photo (French magazine), Meetup (website), Honda Odyssey (North America), with strongest over-indexing on Photo (French magazine) (94.17× the country average).

Demographically, the Honda Pilot audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honda Pilot fan in United States is more male, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Photo (French magazine).

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda Pilot profile in United States.

Audience size
3.8M
in United States
Gender
37.3%♀
62.7% male
Age
43.1
average years
Country rank
#8451
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda Pilot fans

37.3% are female, 62.7% are male, average age 43.1.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Honda Pilot audience in United States
MetricValue
Female37.3%
Male62.7%
Average age43.1
Estimated audience size3,768,669
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Honda Pilot audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Honda Pilot audience comes from United States.

Worldwide audience distribution share by country for Honda Pilot
CountryShare
United States66.1%
Canada7.0%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda Pilot audience in United States is strongest.

Fig. 05

Top regions by affinity

Honda Pilot fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~100K1.23×
02North Carolina~100K1.23×
03South Carolina~60K1.17×
04Louisiana~50K1.17×
05Mississippi~30K1.15×
06West Virginia~20K1.13×
07Tennessee~80K1.12×
08Indiana~70K1.12×
09Wisconsin~60K1.12×
10Pennsylvania~100K1.10×
11New Jersey~100K1.10×
12Virginia~100K1.10×
13Minnesota~60K1.10×
14Kentucky~50K1.10×
15South Dakota~9K1.10×
16Maryland~70K1.09×
17Alabama~60K1.09×
18Connecticut~40K1.09×
19Arkansas~30K1.09×
20Kansas~30K1.09×
21Oklahoma~40K1.06×
22Nebraska~20K1.05×
23Georgia~100K1.03×
24Massachusetts~70K1.03×
25Illinois~100K1.02×
26Missouri~60K1.02×
27Iowa~30K1.02×
28New Hampshire~10K1.02×
29North Dakota~8K1.02×
30Florida~200K1.01×
31Utah~30K1.00×
32Texas~300K0.99×
33Delaware~10K0.98×
34New York~200K0.96×
35California~400K0.95×
36Idaho~20K0.95×
37Vermont~6K0.92×
38Colorado~50K0.91×
39Maine~10K0.91×
40Rhode Island~10K0.91×
41Washington~60K0.89×
42Hawaii~10K0.89×
43Oregon~40K0.87×
44Arizona~60K0.84×
45Nevada~30K0.82×
46Michigan~80K0.81×
47Alaska~6K0.81×
48Montana~7K0.74×
49New Mexico~10K0.72×
50Washington, District of Columbia~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Honda Pilot, United States
0.66×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda Pilot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda Pilot audience
#·InterestCategoryAffinity×
01Meetup (website)Internet & Social Media156.32×
02Mr. CoffeeFood & Beverages135.87×
03Crowne PlazaTravel & Leisure129.88×
04Photo (French magazine)Fashion & Accessoires94.17×
05Lee IacoccaCars & Mobility90.57×
06Honda Odyssey (North America)Cars & Mobility83.26×
07Le Mans (film)Movies & TV80.25×
08Honda RidgelineCars & Mobility70.26×
09Acura RDXCars & Mobility68.21×
10Enterprise Car SalesCars & Mobility66.44×
11Acura MDXCars & Mobility55.96×
12Honda CR-VCars & Mobility43.87×
13Acura TLXCars & Mobility40.13×
14Nissan SentraCars & Mobility35.38×
15Toyota SiennaCars & Mobility35.25×
16Mazda CX-5Cars & Mobility32.33×
17Ford EscapeCars & Mobility32.10×
18Nissan RogueCars & Mobility23.71×
19Ford ExplorerCars & Mobility23.34×
20Toyota HighlanderCars & Mobility21.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda Pilot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda Pilot audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.10×
PatriotismCONSERVATISM1.73×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda Pilot audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda Pilot have in United States?

Honda Pilot has an estimated audience of 3,768,669 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honda Pilot fans?

37.3% of Honda Pilot fans are female, 62.7% are male, with an average age of 43.1 years.

03

Which brands do Honda Pilot fans like most?

Honda Pilot fans show strongest brand affinity for Photo (French magazine) (94.17×), Meetup (website) (156.32×), and Honda Odyssey (North America) (83.26×) over the country average.

04

Where do Honda Pilot fans live in United States?

Honda Pilot fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Honda Pilot fans also like?

Beyond Honda Pilot itself, the audience over-indexes on Meetup (website) (156.32×), Honda Odyssey (North America) (83.26×), Crowne Plaza (129.88×), and Honda CR-V (43.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Honda Pilot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Pilot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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