Rascasse Audience Intelligence

Mr. Coffee Target Market in United States

A data profile of the people who buy, follow and care about Mr. Coffee in United States — modelled from more than twelve digital signal sources. Mr. Coffee has an estimated audience of 290,747 people in United States.

#5090among Brand in United States#2532in Food & Beverages

The average Mr. Coffee fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Honda Pilot, Freshii, Golden Corral, with strongest over-indexing on Honda Pilot (135.87× the country average).

Demographically, the Mr. Coffee audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mr. Coffee fan in United States is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Honda Pilot.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mr. Coffee profile in United States.

Audience size
291K
in United States
Gender
70.1%♀
29.9% male
Age
40.2
average years
Country rank
#49140
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mr. Coffee

70.1% are female, 29.9% are male, average age 40.2.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Mr. Coffee audience in United States
MetricValue
Female70.1%
Male29.9%
Average age40.2
Estimated audience size290,747
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Mr. Coffee audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Mr. Coffee audience comes from United States.

Worldwide audience distribution share by country for Mr. Coffee
CountryShare
United States48.5%
Japan13.6%
Malaysia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mr. Coffee audience in United States is strongest.

Fig. 05

Top regions by affinity

Mr. Coffee customers by region in United States
#RegionReachAffinity×
01South Carolina~6K1.38×
02Florida~20K1.17×
03Ohio~10K1.10×
04Michigan~8K1.10×
05Connecticut~3K1.10×
06Massachusetts~6K1.09×
07Minnesota~5K1.09×
08Pennsylvania~10K1.08×
09Illinois~10K1.08×
10New Jersey~8K1.08×
11Missouri~5K1.08×
12New Hampshire~1K1.06×
13Maine~1K1.06×
14Wisconsin~5K1.05×
15Kansas~2K1.05×
16New York~20K1.04×
17Nebraska~2K1.04×
18California~30K1.03×
19Indiana~5K1.03×
20Hawaii~1K1.03×
21Oregon~3K1.02×
22Iowa~2K1.02×
23North Dakota<1K1.02×
24Colorado~5K1.01×
25Vermont<1K1.01×
26North Carolina~9K1.00×
27Washington~6K1.00×
28Louisiana~4K1.00×
29Tennessee~6K0.99×
30Kentucky~4K0.99×
31Alaska<1K0.99×
32Virginia~7K0.98×
33Rhode Island<1K0.98×
34Montana<1K0.98×
35Arkansas~2K0.97×
36New Mexico~1K0.97×
37West Virginia~1K0.97×
38South Dakota<1K0.96×
39Arizona~6K0.95×
40Idaho~1K0.95×
41Delaware<1K0.95×
42Georgia~8K0.94×
43Alabama~4K0.94×
44Oklahoma~3K0.94×
45Texas~20K0.92×
46Nevada~3K0.92×
47Maryland~4K0.89×
48Mississippi~2K0.88×
49Washington, District of Columbia<1K0.88×
50Utah~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Mr. Coffee, United States
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mr. Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mr. Coffee audience
#·InterestCategoryAffinity×
01FreshiiFood & Beverages172.26×
02Honda PilotCars & Mobility135.87×
03Zach LaVineSports61.35×
04Josh GadMovies & TV53.05×
05Evan Rachel WoodMovies & TV48.96×
06DilbertLiterature46.15×
07Jrue HolidaySports26.87×
08Jon FavreauMovies & TV24.61×
09Golden CorralFood & Beverages24.55×
10Auntie Anne'sFood & Beverages23.77×
11Skyline ChiliFood & Beverages23.04×
12Dwight HowardSports20.16×
13Boscov'sFashion & Accessoires19.87×
14Titanic (1997 film)Movies & TV19.86×
15De'Aaron FoxSports19.09×
16Wilt ChamberlainSports18.55×
17Kumail NanjianiMovies & TV16.99×
18KérastaseBeauty & Wellness16.94×
19Discount TireShopping11.20×
20The UPS StoreShopping4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mr. Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mr. Coffee audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.47×
Convenience OrientationPREMIUM1.94×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mr. Coffee audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Risk AppetiteTHRILL0.65×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mr. Coffee's target market in United States?

Mr. Coffee's target market in United States covers an estimated 290,747 people, concentrated in California and Florida.

02

What is the gender split and age of Mr. Coffee customers?

70.1% of the Mr. Coffee audience are female, 29.9% are male, with an average age of 40.2 years.

03

Which brands do Mr. Coffee fans like most?

Mr. Coffee fans show strongest brand affinity for Honda Pilot (135.87×), Freshii (172.26×), and Golden Corral (24.55×) over the country average.

04

Where do Mr. Coffee fans live in United States?

Mr. Coffee fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mr. Coffee fans also like?

Beyond Mr. Coffee itself, the audience over-indexes on Freshii (172.26×), Golden Corral (24.55×), Josh Gad (53.05×), and Evan Rachel Wood (48.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Mr. Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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