Mr. Coffee Audience in United States

Mr. Coffee logo

Mr. Coffee has an estimated audience of 292,830 people in United States. 70.1% are female, 29.9% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Surf kayaking, Cambridge, Ontario, Bugatti Chiron, Mothercare, Home staging.

The average Mr. Coffee fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Surf kayaking, Cambridge, Ontario, Bugatti Chiron, with strongest over-indexing on Surf kayaking (60.82× the country average). Demographically, the Mr. Coffee audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mr. Coffee fans

Demographic split for Mr. Coffee audience in United States
MetricValue
Female70.1%
Male29.9%
Average age40.2
Estimated audience size292,830

Audience persona

The typical Mr. Coffee fan in United States is more female, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Mr. Coffee in United States
RegionReachAffinity
California34,7211.08×
Texas24,8150.99×
Florida23,1411.17×
New York17,8611.09×
Pennsylvania10,9611.11×
Illinois10,9361.12×
Ohio9,9981.11×
North Carolina9,3261.06×
New Jersey8,6801.17×
Michigan8,5841.12×
Georgia8,4710.94×
Virginia7,3741.03×
South Carolina6,9431.58×
Massachusetts6,3631.1×
Washington6,0611.03×
Tennessee5,7990.99×
Arizona5,7450.96×
Indiana5,7431.07×
Missouri5,1461.09×
Colorado4,8341.05×
Wisconsin4,7311.07×
Minnesota4,5961.1×
Maryland4,4420.88×
Alabama3,7840.92×
Louisiana3,7500.99×
Kentucky3,6290.99×
Connecticut3,3961.16×
Oregon3,3871.01×
Oklahoma3,0550.94×
Nevada2,6080.92×
Iowa2,4711.02×
Kansas2,4351.05×
Arkansas2,2950.95×
Utah1,8660.71×
Mississippi1,7530.73×
Nebraska1,5251.04×
New Mexico1,3450.92×
Hawaii1,3311.06×
Idaho1,2660.86×
West Virginia1,2490.92×
New Hampshire1,1681.01×
Maine1,1511.1×
Rhode Island8740.94×
Montana7620.94×
Delaware7280.9×
Washington, District of Columbia7140.81×
South Dakota6220.92×
North Dakota5290.88×
Alaska5170.83×
Vermont4650.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mr. Coffee audience
BrandAffinityCategory
Surf kayaking60.82×Sports
Cambridge, Ontario132.75×Travel & Leisure
Bugatti Chiron24.24×Cars & Mobility
Mothercare6.66×Kids & Family
Home staging6.61×Home & Garden
Natural gas field62.5×Cars & Mobility
Home equity1.91×Home & Garden
Keala Settle12.85×Movies & TV
Whataburger1.58×Food & Beverages
Harvey Mudd College20×Business & Career
Crawley27.99×Travel & Leisure
Kay Arthur16.63×Literature
Certified diabetes educator9.12×Business & Career
Kidney Disease Awareness12.38×Health
Spiritualized16.26×Music & Radio
Mount Kilimanjaro9.11×Travel & Leisure
Urban horticulture1.79×Home & Garden
Soldering iron1.62×Home & Garden
Women's empowerment1.81×Politics & Society
Roger Federer2.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mr. Coffee audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
IndulgenceJOY1.7
ExtroversionTHRILL1.66
Convenience OrientationPREMIUM1.65
Price SensitivityPREMIUM1.51
CreativityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Mr. Coffee
CountryShare
United States49.0%
Japan13.5%
Malaysia4.2%

See Mr. Coffee audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mr. Coffee have in United States?

Mr. Coffee has an estimated audience of 292,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Mr. Coffee fans?

70.1% of Mr. Coffee fans are female, 29.9% are male, with an average age of 40.2 years.

Which brands do Mr. Coffee fans like most?

Mr. Coffee fans show strongest brand affinity for Surf kayaking (60.82×), Cambridge, Ontario (132.75×), and Bugatti Chiron (24.24×) over the country average.

Where do Mr. Coffee fans live in United States?

Mr. Coffee fans in United States are most concentrated in California (reach 34,721), Texas (reach 24,815), and Florida (reach 23,141). These three regions account for the largest share of the active audience.

What other brands do Mr. Coffee fans also like?

Beyond Mr. Coffee itself, the audience over-indexes on Cambridge, Ontario (132.75×), Bugatti Chiron (24.24×), Mothercare (6.66×), and Home staging (6.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mr. Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.