Rascasse Audience Intelligence

Skyline Chili Target Market in United States

A data profile of the people who buy, follow and care about Skyline Chili in United States — modelled from more than twelve digital signal sources. Skyline Chili has an estimated audience of 1,873,695 people in United States.

#70among Restaurants in United States#1538among Brand in United States#904in Food & Beverages

The average Skyline Chili fan in United States is 40.5 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Florida.

Top brand affinities include Penn Station (restaurant), Dave Franco, Pollo Campero, with strongest over-indexing on Penn Station (restaurant) (65.98× the country average).

Demographically, the Skyline Chili audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skyline Chili fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Penn Station (restaurant).

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skyline Chili profile in United States.

Audience size
1.9M
in United States
Gender
51.3%♀
48.7% male
Age
40.5
average years
Country rank
#15002
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skyline Chili

51.3% are female, 48.7% are male, average age 40.5.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Skyline Chili audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.5
Estimated audience size1,873,695
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Skyline Chili audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Skyline Chili audience comes from United States.

Worldwide audience distribution share by country for Skyline Chili
CountryShare
United States95.2%
Canada0.8%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skyline Chili audience in United States is strongest.

Fig. 05

Top regions by affinity

Skyline Chili customers by region in United States
#RegionReachAffinity×
01Ohio~900K16.11×
02Kentucky~300K12.23×
03Indiana~100K3.96×
04Florida~200K1.40×
05West Virginia~8K0.92×
06Tennessee~30K0.85×
07Michigan~30K0.65×
08Illinois~40K0.64×
09Washington, District of Columbia~3K0.57×
10Missouri~20K0.53×
11Colorado~20K0.53×
12South Carolina~10K0.52×
13Kansas~7K0.50×
14Vermont~2K0.50×
15North Carolina~30K0.49×
16Alaska~2K0.49×
17Pennsylvania~30K0.47×
18Georgia~30K0.47×
19North Dakota~2K0.47×
20Wisconsin~10K0.46×
21South Dakota~2K0.46×
22Iowa~7K0.45×
23Nebraska~4K0.45×
24Montana~2K0.45×
25Virginia~20K0.44×
26Alabama~10K0.43×
27New Hampshire~3K0.43×
28Minnesota~10K0.41×
29Maine~3K0.41×
30Delaware~2K0.41×
31Arkansas~6K0.40×
32Rhode Island~2K0.40×
33Utah~6K0.38×
34Mississippi~6K0.38×
35Idaho~3K0.38×
36Massachusetts~10K0.37×
37Oregon~8K0.37×
38New Mexico~3K0.37×
39Arizona~10K0.36×
40Oklahoma~7K0.36×
41Maryland~10K0.35×
42Louisiana~8K0.35×
43Hawaii~3K0.35×
44Washington~10K0.34×
45Connecticut~6K0.34×
46New York~30K0.33×
47Nevada~6K0.33×
48Texas~50K0.32×
49New Jersey~10K0.27×
50California~50K0.25×
Fig. 06

Affinity by region

Affinity by region — Skyline Chili, United States
0.25×1.00×16.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skyline Chili audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skyline Chili audience
#·InterestCategoryAffinity×
01George Groves (boxer)Sports728.47×
02Sneaky Pete'sTravel & Leisure211.93×
03STAR TVMovies & TV200.83×
04PixlrGames149.66×
05Leon GoretzkaSports126.27×
06Dave FrancoMovies & TV91.17×
07LaDainian TomlinsonSports67.40×
08Penn Station (restaurant)Food & Beverages65.98×
09FatburgerFood & Beverages54.58×
10Peter Piper PizzaFood & Beverages53.98×
11Pollo CamperoFood & Beverages49.79×
12Johnny RocketsFood & Beverages46.99×
13McAlister's DeliFood & Beverages24.68×
14Noodles & CompanyFood & Beverages20.28×
15SlickdealsShopping20.00×
16JollibeeFood & Beverages19.03×
17SheetzCars & Mobility13.78×
18Panda ExpressFood & Beverages12.31×
19Wawa Inc.Shopping8.88×
20Culver'sFood & Beverages8.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skyline Chili audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skyline Chili audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Convenience OrientationPREMIUM1.39×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skyline Chili audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.91×
Design AffinityPREMIUM0.96×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skyline Chili's target market in United States?

Skyline Chili's target market in United States covers an estimated 1,873,695 people, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Skyline Chili customers?

51.3% of the Skyline Chili audience are female, 48.7% are male, with an average age of 40.5 years.

03

Which brands do Skyline Chili fans like most?

Skyline Chili fans show strongest brand affinity for Penn Station (restaurant) (65.98×), Dave Franco (91.17×), and Pollo Campero (49.79×) over the country average.

04

Where do Skyline Chili fans live in United States?

Skyline Chili fans in United States are most concentrated in Ohio (reach ~900K), Kentucky (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Skyline Chili fans also like?

Beyond Skyline Chili itself, the audience over-indexes on Dave Franco (91.17×), Pollo Campero (49.79×), Pixlr (149.66×), and Panda Express (12.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Skyline Chili audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skyline Chili. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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