Noodles & Company Audience in United States

Noodles & Company logo

Noodles & Company has an estimated audience of 5,585,372 people in United States. 62.5% are female, 37.5% are male, average age 36.4. Top regions: Illinois, Wisconsin, Colorado. Top brand affinities: Wellington, Chicken Run, Sheetz, QuikTrip, Wawa Inc..

The average Noodles & Company fan in United States is 36.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Wisconsin, Colorado. Top brand affinities include Wellington, Chicken Run, Sheetz, with strongest over-indexing on Wellington (104.14× the country average). Demographically, the Noodles & Company audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Noodles & Company fans

Demographic split for Noodles & Company audience in United States
MetricValue
Female62.5%
Male37.5%
Average age36.4
Estimated audience size5,585,372

Audience persona

The typical Noodles & Company fan in United States is more female, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wellington.

Top regions in United States

Top regions ranked by reach for Noodles & Company in United States
RegionReachAffinity
Illinois491,2082.64×
Wisconsin439,5575.23×
Colorado395,8744.5×
Minnesota321,4934.02×
Michigan231,3331.58×
Virginia228,7691.68×
Maryland201,4052.1×
Indiana197,9581.94×
Ohio183,7501.07×
North Carolina167,4201×
California149,5190.24×
Utah128,0462.56×
Missouri116,9371.3×
Pennsylvania115,7280.62×
Iowa97,0002.11×
Florida86,6000.23×
Texas80,8760.17×
Kansas71,6671.63×
Connecticut64,6661.15×
Arizona58,2710.51×
Oregon52,4710.82×
Nebraska51,1881.83×
New York51,1370.16×
Tennessee48,9270.44×
Kentucky47,8300.68×
Idaho43,5081.55×
North Dakota35,6913.11×
Washington24,2470.22×
South Carolina22,1610.26×
Georgia20,4460.12×
Nevada19,3450.36×
South Dakota18,0871.4×
Massachusetts17,3690.16×
New Jersey13,4620.09×
Montana13,2830.86×
Washington, District of Columbia11,6700.7×
Oklahoma7,3720.12×
Alabama7,2160.09×
Louisiana6,5040.09×
Arkansas5,4730.12×
New Mexico4,9320.18×
West Virginia4,8360.19×
Mississippi3,4200.07×
Maine3,3600.17×
Delaware2,8370.18×
Wyoming2,6320.32×
New Hampshire2,5160.11×
Hawaii2,3580.1×
Rhode Island1,8450.1×
Alaska7770.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noodles & Company audience
BrandAffinityCategory
Wellington104.14×Travel & Leisure
Chicken Run160.47×Movies & TV
Sheetz24.79×Cars & Mobility
QuikTrip20.38×Shopping
Wawa Inc.15.56×Shopping
Panda Express8.99×Food & Beverages
Steak 'n Shake21.44×Food & Beverages
Penn Station (restaurant)12.94×Food & Beverages
Red Robin13.99×Food & Beverages
Wingstop5.81×Food & Beverages
Potbelly Sandwich Works15.32×Food & Beverages
Dave & Buster's11.37×Food & Beverages
Buffalo Wild Wings5.96×Food & Beverages
Shake Shack10.22×Food & Beverages
Texas Roadhouse4.45×Food & Beverages
nandos29.45×Food & Beverages
Panera Bread5.04×Food & Beverages
Casper (film)20×Movies & TV
Waffle House6.34×Food & Beverages
Chipotle Mexican Grill4.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noodles & Company audience
TraitClusterScore
Convenience OrientationPREMIUM1.61
IndulgenceJOY1.56
Community OrientationOPEN1.37
Urban LifestyleOPEN1.33
CreativityOPEN1.18
SustainabilityBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Noodles & Company
CountryShare
United States97.3%
Japan0.4%
Brazil0.3%

See Noodles & Company audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Noodles & Company have in United States?

Noodles & Company has an estimated audience of 5,585,372 people in United States, concentrated in Illinois and Wisconsin.

What is the gender split and age of Noodles & Company fans?

62.5% of Noodles & Company fans are female, 37.5% are male, with an average age of 36.4 years.

Which brands do Noodles & Company fans like most?

Noodles & Company fans show strongest brand affinity for Wellington (104.14×), Chicken Run (160.47×), and Sheetz (24.79×) over the country average.

Where do Noodles & Company fans live in United States?

Noodles & Company fans in United States are most concentrated in Illinois (reach 491,208), Wisconsin (reach 439,557), and Colorado (reach 395,874). These three regions account for the largest share of the active audience.

What other brands do Noodles & Company fans also like?

Beyond Noodles & Company itself, the audience over-indexes on Chicken Run (160.47×), Sheetz (24.79×), QuikTrip (20.38×), and Wawa Inc. (15.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noodles & Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.