Rascasse Audience Intelligence

Noodles & Company Target Market in United States

A data profile of the people who buy, follow and care about Noodles & Company in United States — modelled from more than twelve digital signal sources. Noodles & Company has an estimated audience of 5,721,563 people in United States.

#41among Restaurants in United States#612among Brand in United States#415in Food & Beverages

The average Noodles & Company fan in United States is 36.4 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, Colorado.

Top brand affinities include Wellington, Chicken Run, Sheetz, with strongest over-indexing on Wellington (104.14× the country average).

Demographically, the Noodles & Company audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Noodles & Company fan in United States is more female, around 36.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Wellington.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Noodles & Company profile in United States.

Audience size
5.7M
in United States
Gender
62.5%♀
37.5% male
Age
36.4
average years
Country rank
#5935
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Noodles & Company

62.5% are female, 37.5% are male, average age 36.4.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Noodles & Company audience in United States
MetricValue
Female62.5%
Male37.5%
Average age36.4
Estimated audience size5,721,563
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Noodles & Company audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Noodles & Company audience comes from United States.

Worldwide audience distribution share by country for Noodles & Company
CountryShare
United States97.3%
Japan0.4%
Brazil0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Noodles & Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Noodles & Company customers by region in United States
#RegionReachAffinity×
01Wisconsin~500K5.45×
02Colorado~400K4.63×
03Minnesota~400K4.41×
04North Dakota~40K3.41×
05Illinois~500K2.63×
06Utah~100K2.50×
07Iowa~90K2.05×
08Maryland~200K2.03×
09Indiana~200K1.85×
10South Dakota~20K1.74×
11Nebraska~50K1.71×
12Idaho~50K1.70×
13Kansas~70K1.61×
14Virginia~200K1.59×
15Michigan~200K1.49×
16Missouri~100K1.24×
17Montana~20K1.01×
18Ohio~200K0.99×
19Connecticut~50K0.96×
20North Carolina~100K0.86×
21Oregon~50K0.77×
22Kentucky~50K0.65×
23Washington, District of Columbia~10K0.64×
24Arizona~70K0.60×
25Pennsylvania~100K0.56×
26Tennessee~50K0.42×
27Alaska~4K0.37×
28Nevada~20K0.33×
29Vermont~3K0.33×
30Delaware~5K0.30×
31South Carolina~20K0.27×
32West Virginia~6K0.22×
33Rhode Island~4K0.22×
34Maine~4K0.21×
35California~100K0.20×
36Florida~80K0.20×
37Hawaii~5K0.20×
38New Hampshire~4K0.20×
39Washington~20K0.19×
40New Mexico~5K0.19×
41Mississippi~8K0.17×
42Arkansas~7K0.15×
43New York~40K0.14×
44Massachusetts~10K0.14×
45Oklahoma~8K0.14×
46Texas~60K0.13×
47Louisiana~9K0.13×
48Alabama~9K0.12×
49Georgia~20K0.10×
50New Jersey~10K0.09×
Fig. 06

Affinity by region

Affinity by region — Noodles & Company, United States
0.09×1.00×5.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Noodles & Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Noodles & Company audience
#·InterestCategoryAffinity×
01Chicken RunMovies & TV160.47×
02WellingtonTravel & Leisure104.14×
03nandosFood & Beverages29.45×
04SheetzCars & Mobility24.79×
05Steak 'n ShakeFood & Beverages21.44×
06QuikTripShopping20.38×
07Wawa Inc.Shopping15.56×
08Potbelly Sandwich WorksFood & Beverages15.32×
09Red RobinFood & Beverages13.99×
10Penn Station (restaurant)Food & Beverages12.94×
11Dave & Buster'sFood & Beverages11.37×
12Shake ShackFood & Beverages10.22×
13Panda ExpressFood & Beverages8.99×
14Jimmy John'sFood & Beverages8.69×
15Culver'sFood & Beverages8.21×
16Raising Cane's Chicken FingersFood & Beverages6.11×
17Buffalo Wild WingsFood & Beverages5.96×
18WingstopFood & Beverages5.81×
19Panera BreadFood & Beverages5.04×
20Texas RoadhouseFood & Beverages4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Noodles & Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Noodles & Company audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.16×
Pet OwnershipJOY1.11×
IndulgenceJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Noodles & Company audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Quality AwarenessPREMIUM0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Noodles & Company's target market in United States?

Noodles & Company's target market in United States covers an estimated 5,721,563 people, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Noodles & Company customers?

62.5% of the Noodles & Company audience are female, 37.5% are male, with an average age of 36.4 years.

03

Which brands do Noodles & Company fans like most?

Noodles & Company fans show strongest brand affinity for Wellington (104.14×), Chicken Run (160.47×), and Sheetz (24.79×) over the country average.

04

Where do Noodles & Company fans live in United States?

Noodles & Company fans in United States are most concentrated in Illinois (reach ~500K), Wisconsin (reach ~500K), and Colorado (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Noodles & Company fans also like?

Beyond Noodles & Company itself, the audience over-indexes on Chicken Run (160.47×), Sheetz (24.79×), QuikTrip (20.38×), and Wawa Inc. (15.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Noodles & Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Noodles & Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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