Wellington Audience in United States

Wellington logo

Wellington has an estimated audience of 2,821,917 people in United States. 50.8% are female, 49.2% are male, average age 41.5. Top regions: Florida, California, Texas. Top brand affinities: Goop, Israel, Wok, Krasnoyarsk, Grinch.

The average Wellington fan in United States is 41.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Goop, Israel, Wok, with strongest over-indexing on Goop (10.64× the country average). Demographically, the Wellington audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Wellington fans

Demographic split for Wellington audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.5
Estimated audience size2,821,917

Audience persona

The typical Wellington fan in United States is balanced, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Wellington in United States
RegionReachAffinity
Florida521,0492.73×
California246,6060.79×
Texas227,0810.94×
Massachusetts180,0413.24×
New York168,2641.07×
Ohio129,8231.49×
Colorado104,6392.35×
Illinois98,1091.04×
Kansas78,4193.53×
Pennsylvania69,0020.73×
Virginia68,3000.99×
Tennessee64,8211.15×
Georgia60,2860.69×
North Carolina59,5100.7×
Washington55,2820.98×
New Jersey50,5180.7×
Michigan44,6830.61×
Arizona40,2330.7×
Missouri38,2170.84×
Connecticut36,5241.29×
Minnesota34,6120.86×
Maryland32,6590.67×
Indiana32,3900.63×
Utah29,6071.17×
Kentucky27,7630.78×
Oregon27,6510.85×
Wisconsin26,9340.63×
South Carolina26,2380.62×
Alabama25,4730.65×
Arkansas23,9961.03×
Oklahoma23,7730.76×
Nevada19,6050.72×
Louisiana18,0780.5×
Iowa15,0990.65×
Mississippi14,5200.62×
Hawaii12,5271.03×
New Hampshire12,0641.08×
Washington, District of Columbia11,6891.38×
West Virginia10,4440.79×
Wyoming9,9912.39×
Maine9,1740.91×
Idaho9,1030.64×
Nebraska8,5440.6×
New Mexico7,9840.56×
Rhode Island6,5270.73×
Montana5,1400.66×
Alaska5,0290.83×
Delaware4,4030.57×
Vermont4,1200.83×
South Dakota3,7640.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wellington audience
BrandAffinityCategory
Goop10.64×Internet & Social Media
Israel3.63×Travel & Leisure
Wok10.8×Food & Beverages
Krasnoyarsk53.87×Travel & Leisure
Grinch6×Movies & TV
Google Home9.47×Technology & Electronics
Hibachi11.02×Food & Beverages
Vocal harmony6.05×Music & Radio
Governor of Michigan9.72×Politics & Society
Grace Slick10.85×Music & Radio
headspace9.33×Health
No Escape (1994 film)10.52×Movies & TV
Cherish (group)9.96×Music & Radio
El Paso County, Colorado11.43×Travel & Leisure
Jeep Wagoneer5.08×Cars & Mobility
Hipster8.13×Politics & Society
Gift registry10.86×Kids & Family
Nebraska Cornhuskers football2.89×Sports
TV Fanatic7.84×Movies & TV
Guitarist (magazine)8.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wellington audience
TraitClusterScore
TravellingTHRILL1.41
ExtroversionTHRILL1.34
Community OrientationOPEN1.3
Early Adopter MentalityPOWER1.28
IndulgenceJOY1.2
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Wellington
CountryShare
Australia18.2%
United States17.0%
New Zealand14.2%

See Wellington audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Wellington have in United States?

Wellington has an estimated audience of 2,821,917 people in United States, concentrated in Florida and California.

What is the gender split and age of Wellington fans?

50.8% of Wellington fans are female, 49.2% are male, with an average age of 41.5 years.

Which brands do Wellington fans like most?

Wellington fans show strongest brand affinity for Goop (10.64×), Israel (3.63×), and Wok (10.8×) over the country average.

Where do Wellington fans live in United States?

Wellington fans in United States are most concentrated in Florida (reach 521,049), California (reach 246,606), and Texas (reach 227,081). These three regions account for the largest share of the active audience.

What other brands do Wellington fans also like?

Beyond Wellington itself, the audience over-indexes on Israel (3.63×), Wok (10.8×), Krasnoyarsk (53.87×), and Grinch (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wellington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.