Steak 'n Shake Audience in United States

Steak 'n Shake logo

Steak 'n Shake has an estimated audience of 4,787,900 people in United States. 47.1% are female, 52.9% are male, average age 37.7. Top regions: Florida, Illinois, Missouri. Top brand affinities: Dinosaur BBQ, Arby's, IHOP, Waffle House, Hardee's.

The average Steak 'n Shake fan in United States is 37.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Illinois, Missouri. Top brand affinities include Dinosaur BBQ, Arby's, IHOP, with strongest over-indexing on Dinosaur BBQ (42.02× the country average). Demographically, the Steak 'n Shake audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Steak 'n Shake fans

Demographic split for Steak 'n Shake audience in United States
MetricValue
Female47.1%
Male52.9%
Average age37.7
Estimated audience size4,787,900

Audience persona

The typical Steak 'n Shake fan in United States is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Dinosaur BBQ.

Top regions in United States

Top regions ranked by reach for Steak 'n Shake in United States
RegionReachAffinity
Florida1,144,8043.53×
Illinois565,6393.55×
Missouri531,6436.89×
Ohio451,1793.06×
Indiana439,4375.02×
Georgia371,3732.52×
Texas332,8160.81×
Michigan200,1541.6×
Tennessee192,9422.01×
Kentucky176,6152.94×
California153,5100.29×
North Carolina140,2440.97×
Virginia99,4120.85×
Nevada79,0261.71×
Pennsylvania69,2600.43×
Alabama62,3960.93×
South Carolina56,3420.78×
New York52,4590.2×
Iowa47,4121.2×
Mississippi45,8821.16×
Oklahoma45,0210.85×
Arkansas42,8391.09×
West Virginia41,4431.86×
Colorado38,8900.52×
Wisconsin32,5940.45×
Kansas27,7150.73×
Maryland27,3220.33×
New Jersey23,4150.19×
Louisiana20,4770.33×
Arizona19,6330.2×
Washington18,7070.19×
Minnesota17,9000.26×
Massachusetts15,1680.16×
Utah11,2420.26×
Oregon10,2420.19×
Nebraska9,2400.38×
Connecticut8,1610.17×
Washington, District of Columbia5,8920.41×
Idaho4,1700.17×
New Mexico3,9580.16×
New Hampshire3,3410.18×
Delaware3,1650.24×
Hawaii2,5420.12×
Maine2,3150.13×
Rhode Island2,2810.15×
South Dakota2,1040.19×
Montana1,7060.13×
North Dakota1,5270.16×
Wyoming9730.14×
Vermont9420.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steak 'n Shake audience
BrandAffinityCategory
Dinosaur BBQ42.02×Food & Beverages
Arby's7.81×Food & Beverages
IHOP6.8×Food & Beverages
Waffle House6.95×Food & Beverages
Hardee's11.11×Food & Beverages
Burger King4.07×Food & Beverages
Sebastian Stan16.09×Movies & TV
Shake Shack7.86×Food & Beverages
Sonic Drive-In7.31×Food & Beverages
Good Burger20.18×Movies & TV
Dairy Queen4.64×Food & Beverages
KFC3.97×Food & Beverages
Pizza Hut2.95×Food & Beverages
Fatburger21.96×Food & Beverages
Whataburger4.18×Food & Beverages
James Caan11.93×Movies & TV
Taco Bell2.69×Food & Beverages
Jack in the Box4.3×Food & Beverages
Five Guys4.55×Food & Beverages
Golden Corral6.12×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steak 'n Shake audience
TraitClusterScore
Convenience OrientationPREMIUM1.64
IndulgenceJOY1.52
Career OrientationPOWER1.35
Urban LifestyleOPEN1.32
Family OrientationCONSERVATISM1.23
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Steak 'n Shake
CountryShare
United States89.7%
France2.6%
Japan0.7%

See Steak 'n Shake audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Steak 'n Shake have in United States?

Steak 'n Shake has an estimated audience of 4,787,900 people in United States, concentrated in Florida and Illinois.

What is the gender split and age of Steak 'n Shake fans?

47.1% of Steak 'n Shake fans are female, 52.9% are male, with an average age of 37.7 years.

Which brands do Steak 'n Shake fans like most?

Steak 'n Shake fans show strongest brand affinity for Dinosaur BBQ (42.02×), Arby's (7.81×), and IHOP (6.8×) over the country average.

Where do Steak 'n Shake fans live in United States?

Steak 'n Shake fans in United States are most concentrated in Florida (reach 1,144,804), Illinois (reach 565,639), and Missouri (reach 531,643). These three regions account for the largest share of the active audience.

What other brands do Steak 'n Shake fans also like?

Beyond Steak 'n Shake itself, the audience over-indexes on Arby's (7.81×), IHOP (6.8×), Waffle House (6.95×), and Hardee's (11.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steak 'n Shake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.