Hardee's Audience in United States

Hardee's logo

Hardee's has an estimated audience of 7,447,289 people in United States. 50.7% are female, 49.3% are male, average age 35.9. Top regions: North Carolina, Tennessee, Florida. Top brand affinities: Burger King, Shake Shack, Five Guys, Jack in the Box, Taco Bell.

The average Hardee's fan in United States is 35.9 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Tennessee, Florida. Top brand affinities include Burger King, Shake Shack, Five Guys, with strongest over-indexing on Burger King (6.03× the country average). Demographically, the Hardee's audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Hardee's fans

Demographic split for Hardee's audience in United States
MetricValue
Female50.7%
Male49.3%
Average age35.9
Estimated audience size7,447,289

Audience persona

The typical Hardee's fan in United States is balanced, around 35.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Hardee's in United States
RegionReachAffinity
North Carolina713,6633.18×
Tennessee546,9723.66×
Florida516,7391.02×
Virginia512,8122.83×
South Carolina388,6723.47×
Georgia355,9661.55×
Alabama325,4903.13×
Indiana309,6412.28×
Kentucky267,0402.86×
Illinois255,3451.03×
Missouri250,0402.08×
Ohio186,4690.81×
Wisconsin161,3281.44×
Iowa158,2932.58×
Minnesota128,7891.21×
Mississippi119,5401.95×
Pennsylvania115,4310.46×
Michigan102,6670.53×
Arkansas88,2161.44×
Maryland83,8690.65×
West Virginia70,8842.04×
New York59,8810.14×
Texas56,6100.09×
Kansas52,8100.9×
California49,8590.06×
North Dakota37,3722.44×
Nebraska37,2581×
South Dakota32,3331.88×
Delaware27,4411.34×
Louisiana24,6620.26×
Montana21,4931.04×
New Jersey15,2960.08×
Oklahoma12,2740.15×
Colorado9,8250.08×
Arizona9,0890.06×
Washington7,7640.05×
Massachusetts7,4540.05×
Oregon5,0310.06×
Nevada4,3190.06×
Connecticut4,1610.06×
Wyoming4,0970.37×
Washington, District of Columbia4,0120.18×
Utah3,6780.06×
Idaho2,1540.06×
New Mexico1,9140.05×
New Hampshire1,6550.06×
Maine1,3890.05×
Hawaii1,2220.04×
Rhode Island1,1820.05×
Alaska6980.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hardee's audience
BrandAffinityCategory
Burger King6.03×Food & Beverages
Shake Shack11.9×Food & Beverages
Five Guys8.64×Food & Beverages
Jack in the Box7.75×Food & Beverages
Taco Bell4.62×Food & Beverages
Arby's7.19×Food & Beverages
Subway4.52×Food & Beverages
Whataburger6.21×Food & Beverages
Steak 'n Shake12.9×Food & Beverages
KFC4.63×Food & Beverages
Pizza Hut3.32×Food & Beverages
Popeyes Louisiana Kitchen6.08×Food & Beverages
Sonic Drive-In6.84×Food & Beverages
Panda Express3.73×Food & Beverages
Cook Out (restaurant)11.15×Food & Beverages
Chick-fil-A2.54×Food & Beverages
UNiDAYS26.04×Business & Career
Zaxby's6.27×Food & Beverages
Dairy Queen3.86×Food & Beverages
White Castle (restaurant)7.17×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hardee's audience
TraitClusterScore
Convenience OrientationPREMIUM1.68
IndulgenceJOY1.43
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.21
Social Media UsageJOY1.08
Pet OwnershipJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Hardee's
CountryShare
United States64.4%
United Arab Emirates7.3%
Saudi Arabia6.1%

See Hardee's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Hardee's have in United States?

Hardee's has an estimated audience of 7,447,289 people in United States, concentrated in North Carolina and Tennessee.

What is the gender split and age of Hardee's fans?

50.7% of Hardee's fans are female, 49.3% are male, with an average age of 35.9 years.

Which brands do Hardee's fans like most?

Hardee's fans show strongest brand affinity for Burger King (6.03×), Shake Shack (11.9×), and Five Guys (8.64×) over the country average.

Where do Hardee's fans live in United States?

Hardee's fans in United States are most concentrated in North Carolina (reach 713,663), Tennessee (reach 546,972), and Florida (reach 516,739). These three regions account for the largest share of the active audience.

What other brands do Hardee's fans also like?

Beyond Hardee's itself, the audience over-indexes on Shake Shack (11.9×), Five Guys (8.64×), Jack in the Box (7.75×), and Taco Bell (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hardee's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.