Rascasse Audience Intelligence

Hardee's Target Market in United States

A data profile of the people who buy, follow and care about Hardee's in United States — modelled from more than twelve digital signal sources. Hardee's has an estimated audience of 7,614,109 people in United States.

#35among Restaurants in United States#486among Brand in United States#351in Food & Beverages

The average Hardee's fan in United States is 35.9 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Tennessee, Florida.

Top brand affinities include Wendy's, Burger King, Shake Shack, with strongest over-indexing on Wendy's (6.47× the country average).

Demographically, the Hardee's audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hardee's fan in United States is balanced, around 35.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wendy's.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hardee's profile in United States.

Audience size
7.6M
in United States
Gender
50.7%♀
49.3% male
Age
35.9
average years
Country rank
#4667
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hardee's

50.7% are female, 49.3% are male, average age 35.9.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Hardee's audience in United States
MetricValue
Female50.7%
Male49.3%
Average age35.9
Estimated audience size7,614,109
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Hardee's audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

56.9%

of the worldwide Hardee's audience comes from United States.

Worldwide audience distribution share by country for Hardee's
CountryShare
United States56.9%
Saudi Arabia16.1%
United Arab Emirates7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hardee's audience in United States is strongest.

Fig. 05

Top regions by affinity

Hardee's customers by region in United States
#RegionReachAffinity×
01Tennessee~500K3.58×
02South Carolina~400K3.48×
03North Carolina~700K3.06×
04Alabama~300K3.06×
05Virginia~500K2.79×
06Kentucky~300K2.79×
07Iowa~200K2.62×
08North Dakota~40K2.53×
09Indiana~300K2.25×
10West Virginia~80K2.20×
11Missouri~200K1.99×
12Mississippi~100K1.99×
13South Dakota~30K1.98×
14Arkansas~90K1.48×
15Georgia~300K1.46×
16Wisconsin~200K1.43×
17Delaware~30K1.32×
18Minnesota~100K1.14×
19Nebraska~40K1.08×
20Florida~500K1.01×
21Illinois~200K0.97×
22Montana~20K0.95×
23Kansas~50K0.85×
24Ohio~200K0.77×
25Maryland~80K0.66×
26Michigan~100K0.54×
27Wyoming~6K0.50×
28Pennsylvania~100K0.44×
29Alaska~6K0.40×
30Vermont~5K0.38×
31Louisiana~30K0.33×
32Hawaii~9K0.27×
33Rhode Island~6K0.27×
34Maine~7K0.25×
35New Hampshire~7K0.23×
36Idaho~8K0.21×
37New Mexico~7K0.20×
38Oklahoma~20K0.19×
39New York~70K0.16×
40Nevada~10K0.14×
41Utah~9K0.14×
42Oregon~10K0.13×
43Connecticut~10K0.13×
44Colorado~10K0.12×
45Arizona~20K0.11×
46Texas~60K0.10×
47New Jersey~20K0.10×
48Massachusetts~10K0.10×
49Washington~10K0.09×
50California~60K0.07×
Fig. 06

Affinity by region

Affinity by region — Hardee's, United States
0.07×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hardee's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hardee's audience
#·InterestCategoryAffinity×
01Steak 'n ShakeFood & Beverages12.90×
02Shake ShackFood & Beverages11.90×
03Cook Out (restaurant)Food & Beverages11.15×
04Carl's Jr.Food & Beverages10.75×
05Five GuysFood & Beverages8.64×
06Jack in the BoxFood & Beverages7.75×
07Arby'sFood & Beverages7.19×
08Jimmy John'sFood & Beverages7.02×
09Sonic Drive-InFood & Beverages6.84×
10Jersey Mike's SubsFood & Beverages6.48×
11Wendy'sFood & Beverages6.47×
12WhataburgerFood & Beverages6.21×
13Denny'sFood & Beverages6.21×
14Popeyes Louisiana KitchenFood & Beverages6.08×
15Burger KingFood & Beverages6.03×
16KFCFood & Beverages4.63×
17Taco BellFood & Beverages4.62×
18SubwayFood & Beverages4.52×
19Panda ExpressFood & Beverages3.73×
20Pizza HutFood & Beverages3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hardee's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hardee's audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.06×
Urban LifestyleOPEN1.03×
Social Media UsageJOY0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hardee's audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Design AffinityPREMIUM0.70×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hardee's's target market in United States?

Hardee's's target market in United States covers an estimated 7,614,109 people, concentrated in North Carolina and Tennessee.

02

What is the gender split and age of Hardee's customers?

50.7% of the Hardee's audience are female, 49.3% are male, with an average age of 35.9 years.

03

Which brands do Hardee's fans like most?

Hardee's fans show strongest brand affinity for Wendy's (6.47×), Burger King (6.03×), and Shake Shack (11.9×) over the country average.

04

Where do Hardee's fans live in United States?

Hardee's fans in United States are most concentrated in North Carolina (reach ~700K), Tennessee (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hardee's fans also like?

Beyond Hardee's itself, the audience over-indexes on Burger King (6.03×), Shake Shack (11.9×), Five Guys (8.64×), and Popeyes Louisiana Kitchen (6.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Hardee's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hardee's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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