Cook Out (restaurant) Audience in United States

Cook Out (restaurant) has an estimated audience of 4,545,771 people in United States. 51.8% are female, 48.2% are male, average age 35.8. Top regions: North Carolina, Georgia, Virginia. Top brand affinities: Tteokbokki, Whataburger, Festival Foods, Google Maps, LightInTheBox.

The average Cook Out (restaurant) fan in United States is 35.8 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Georgia, Virginia. Top brand affinities include Tteokbokki, Whataburger, Festival Foods, with strongest over-indexing on Tteokbokki (156.78× the country average). Demographically, the Cook Out (restaurant) audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Cook Out (restaurant) fans

Demographic split for Cook Out (restaurant) audience in United States
MetricValue
Female51.8%
Male48.2%
Average age35.8
Estimated audience size4,545,771

Audience persona

The typical Cook Out (restaurant) fan in United States is balanced, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Tteokbokki.

Top regions in United States

Top regions ranked by reach for Cook Out (restaurant) in United States
RegionReachAffinity
North Carolina1,435,53310.5×
Georgia663,8414.74×
Virginia594,0485.36×
South Carolina586,9838.58×
Tennessee486,8325.34×
Kentucky170,4162.99×
Alabama144,1282.27×
Florida117,4910.38×
Mississippi85,1582.27×
Maryland55,0290.7×
Texas52,3610.13×
West Virginia49,9792.36×
Ohio36,7090.26×
California35,3920.07×
Pennsylvania33,8730.22×
New York33,5960.13×
Illinois20,6450.14×
Indiana19,2770.23×
New Jersey17,1330.15×
Michigan15,7200.13×
Louisiana13,4730.23×
Missouri11,9610.16×
Massachusetts10,8610.12×
Colorado9,5950.13×
Washington, District of Columbia9,2160.67×
Arkansas9,1690.24×
Arizona7,9960.09×
Wisconsin7,6270.11×
Washington7,6190.08×
Oklahoma5,9730.12×
Minnesota5,5840.09×
Connecticut5,5670.12×
Delaware5,2020.41×
Kansas3,9490.11×
Utah3,9120.1×
Nevada3,6250.08×
Iowa3,5770.1×
Oregon3,5310.07×
New Hampshire1,9100.11×
Nebraska1,9070.08×
New Mexico1,5950.07×
Rhode Island1,5690.11×
Maine1,5080.09×
Idaho1,5010.07×
Hawaii1,1820.06×
Vermont7300.09×
Montana6680.05×
South Dakota6590.06×
North Dakota5790.06×
Alaska5710.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cook Out (restaurant) audience
BrandAffinityCategory
Tteokbokki156.78×Food & Beverages
Whataburger14.07×Food & Beverages
Festival Foods57.36×Shopping
Google Maps7.99×Internet & Social Media
LightInTheBox76.46×Fashion & Accessoires
Indeed.com7.27×Business & Career
OpenTable21.36×Food & Beverages
Circle K10.34×Shopping
Capital One5.74×Business & Career
Enterprise Rent-A-Car8.51×Cars & Mobility
Panera Bread6.8×Food & Beverages
A&W Restaurants26.55×Food & Beverages
White Castle (restaurant)14.95×Food & Beverages
Hardee's14.09×Food & Beverages
IHOP7.02×Food & Beverages
Wattpad13.45×Internet & Social Media
Google News7×News
Google Trends20×Internet & Social Media
Hot pot24.03×Food & Beverages
Apple Store7.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cook Out (restaurant) audience
TraitClusterScore
PatriotismCONSERVATISM1.67
Career OrientationPOWER1.52
SpiritualityBALANCE1.22
IndulgenceJOY1.19
Need for SecurityCONSERVATISM1.19
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Cook Out (restaurant)
CountryShare
United States97.0%
Japan0.7%
Brazil0.4%

See Cook Out (restaurant) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cook Out (restaurant) have in United States?

Cook Out (restaurant) has an estimated audience of 4,545,771 people in United States, concentrated in North Carolina and Georgia.

What is the gender split and age of Cook Out (restaurant) fans?

51.8% of Cook Out (restaurant) fans are female, 48.2% are male, with an average age of 35.8 years.

Which brands do Cook Out (restaurant) fans like most?

Cook Out (restaurant) fans show strongest brand affinity for Tteokbokki (156.78×), Whataburger (14.07×), and Festival Foods (57.36×) over the country average.

Where do Cook Out (restaurant) fans live in United States?

Cook Out (restaurant) fans in United States are most concentrated in North Carolina (reach 1,435,533), Georgia (reach 663,841), and Virginia (reach 594,048). These three regions account for the largest share of the active audience.

What other brands do Cook Out (restaurant) fans also like?

Beyond Cook Out (restaurant) itself, the audience over-indexes on Whataburger (14.07×), Festival Foods (57.36×), Google Maps (7.99×), and LightInTheBox (76.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cook Out (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.