Rascasse Audience Intelligence

Cook Out (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about Cook Out (restaurant) in United States — modelled from more than twelve digital signal sources. Cook Out (restaurant) has an estimated audience of 4,656,791 people in United States.

#732among Brand in United States#470in Food & Beverages

The average Cook Out (restaurant) fan in United States is 35.8 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Georgia, South Carolina.

Top brand affinities include Whataburger, Jack in the Box, IHOP, with strongest over-indexing on Whataburger (14.28× the country average).

Demographically, the Cook Out (restaurant) audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cook Out (restaurant) fan in United States is balanced, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Whataburger.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cook Out (restaurant) profile in United States.

Audience size
4.7M
in United States
Gender
51.8%♀
48.2% male
Age
35.8
average years
Country rank
#7096
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cook Out (restaurant)

51.8% are female, 48.2% are male, average age 35.8.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Cook Out (restaurant) audience in United States
MetricValue
Female51.8%
Male48.2%
Average age35.8
Estimated audience size4,656,791
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Cook Out (restaurant) audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3915%
40-4916%
50+17%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Cook Out (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Cook Out (restaurant)
CountryShare
United States97.1%
Japan0.7%
Brazil0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cook Out (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cook Out (restaurant) customers by region in United States
#RegionReachAffinity×
01North Carolina~1.5M11.56×
02South Carolina~600K8.61×
03Tennessee~500K5.76×
04Virginia~600K5.12×
05Georgia~600K4.55×
06Alabama~200K3.15×
07Kentucky~200K2.85×
08Mississippi~90K2.37×
09West Virginia~50K2.36×
10Alaska~6K0.58×
11Wyoming~4K0.58×
12North Dakota~5K0.54×
13Delaware~7K0.53×
14Maryland~40K0.52×
15Washington, District of Columbia~7K0.52×
16South Dakota~5K0.51×
17Montana~6K0.48×
18Florida~100K0.40×
19Hawaii~7K0.37×
20Idaho~8K0.34×
21Rhode Island~5K0.33×
22Maine~5K0.32×
23New Mexico~7K0.31×
24New Hampshire~5K0.29×
25Nebraska~6K0.27×
26Arkansas~9K0.24×
27Louisiana~10K0.21×
28Iowa~8K0.21×
29Kansas~7K0.20×
30Ohio~30K0.19×
31Indiana~20K0.19×
32Nevada~8K0.19×
33Oklahoma~9K0.18×
34Utah~7K0.18×
35Pennsylvania~30K0.17×
36Oregon~9K0.17×
37Connecticut~8K0.17×
38Missouri~10K0.16×
39Wisconsin~10K0.15×
40Colorado~10K0.14×
41Minnesota~9K0.14×
42New Jersey~10K0.13×
43Michigan~10K0.12×
44Arizona~10K0.12×
45Massachusetts~10K0.12×
46Washington~10K0.12×
47Illinois~20K0.11×
48Texas~40K0.10×
49New York~30K0.10×
50California~30K0.06×
Fig. 06

Affinity by region

Affinity by region — Cook Out (restaurant), United States
0.06×1.00×11.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cook Out (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cook Out (restaurant) audience
#·InterestCategoryAffinity×
01Shoney'sFood & Beverages52.34×
02Festival FoodsShopping30.25×
03Onion ringFood & Beverages24.75×
04Google TrendsInternet & Social Media20.00×
05NamecheapTechnology & Electronics18.80×
06White Castle (restaurant)Food & Beverages16.58×
07WhataburgerFood & Beverages14.28×
08WakeboardingSports12.73×
09Hardee'sFood & Beverages11.15×
10Jack in the BoxFood & Beverages11.07×
11IHOPFood & Beverages9.00×
12Arby'sFood & Beverages8.12×
13Search engine optimizationBusiness & Career7.95×
14Waffle HouseFood & Beverages7.38×
15Panera BreadFood & Beverages6.57×
16Five GuysFood & Beverages6.16×
17Chipotle Mexican GrillFood & Beverages5.27×
18Dairy QueenFood & Beverages5.10×
19Taco BellFood & Beverages4.60×
20Chick-fil-AFood & Beverages3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cook Out (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cook Out (restaurant) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Career OrientationPOWER1.63×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cook Out (restaurant) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.78×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cook Out (restaurant)'s target market in United States?

Cook Out (restaurant)'s target market in United States covers an estimated 4,656,791 people, concentrated in North Carolina and Georgia.

02

What is the gender split and age of Cook Out (restaurant) customers?

51.8% of the Cook Out (restaurant) audience are female, 48.2% are male, with an average age of 35.8 years.

03

Which brands do Cook Out (restaurant) fans like most?

Cook Out (restaurant) fans show strongest brand affinity for Whataburger (14.28×), Jack in the Box (11.07×), and IHOP (9×) over the country average.

04

Where do Cook Out (restaurant) fans live in United States?

Cook Out (restaurant) fans in United States are most concentrated in North Carolina (reach ~1.5M), Georgia (reach ~600K), and South Carolina (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Cook Out (restaurant) fans also like?

Beyond Cook Out (restaurant) itself, the audience over-indexes on Jack in the Box (11.07×), IHOP (9×), White Castle (restaurant) (16.58×), and Wakeboarding (12.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cook Out (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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