Rascasse Audience Intelligence

Dinosaur BBQ Target Market in United States

A data profile of the people who buy, follow and care about Dinosaur BBQ in United States — modelled from more than twelve digital signal sources. Dinosaur BBQ has an estimated audience of 823,227 people in United States.

#100among Restaurants in United States#2771among Brand in United States#1497in Food & Beverages

The average Dinosaur BBQ fan in United States is 38.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Pennsylvania.

Top brand affinities include Thredup, James Caan, FAO Schwarz, with strongest over-indexing on Thredup (1139.07× the country average).

Demographically, the Dinosaur BBQ audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dinosaur BBQ fan in United States is more male, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Thredup.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dinosaur BBQ profile in United States.

Audience size
823K
in United States
Gender
37.6%♀
62.4% male
Age
38.4
average years
Country rank
#26961
Brand in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dinosaur BBQ

37.6% are female, 62.4% are male, average age 38.4.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Dinosaur BBQ audience in United States
MetricValue
Female37.6%
Male62.4%
Average age38.4
Estimated audience size823,227
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Dinosaur BBQ audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3923%
40-4922%
50+15%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Dinosaur BBQ audience comes from United States.

Worldwide audience distribution share by country for Dinosaur BBQ
CountryShare
United States93.1%
Canada1.8%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dinosaur BBQ audience in United States is strongest.

Fig. 05

Top regions by affinity

Dinosaur BBQ customers by region in United States
#RegionReachAffinity×
01New York~600K31.68×
02Vermont~3K2.43×
03New Jersey~50K2.40×
04Connecticut~10K1.60×
05Massachusetts~20K1.15×
06New Hampshire~2K0.83×
07Alaska~1K0.81×
08North Dakota~1K0.80×
09Pennsylvania~20K0.78×
10Montana~2K0.77×
11South Dakota~1K0.76×
12Rhode Island~2K0.75×
13Washington, District of Columbia~2K0.75×
14Maine~2K0.72×
15Idaho~3K0.68×
16Hawaii~2K0.67×
17Delaware~1K0.67×
18Nebraska~3K0.66×
19Mississippi~4K0.65×
20New Mexico~3K0.65×
21West Virginia~2K0.63×
22Arkansas~4K0.61×
23Iowa~4K0.56×
24Oklahoma~5K0.54×
25Kansas~3K0.53×
26Virginia~9K0.50×
27Louisiana~5K0.50×
28Maryland~6K0.49×
29Nevada~3K0.47×
30Utah~3K0.47×
31Alabama~5K0.45×
32Kentucky~4K0.45×
33Oregon~4K0.44×
34South Carolina~5K0.42×
35Missouri~5K0.40×
36Wisconsin~5K0.40×
37Ohio~9K0.39×
38Minnesota~4K0.39×
39Indiana~5K0.38×
40North Carolina~9K0.37×
41Tennessee~6K0.37×
42Colorado~4K0.37×
43Michigan~7K0.35×
44Arizona~5K0.35×
45Georgia~8K0.33×
46Washington~5K0.33×
47Florida~20K0.30×
48Illinois~8K0.30×
49Texas~10K0.21×
50California~20K0.20×
Fig. 06

Affinity by region

Affinity by region — Dinosaur BBQ, United States
0.20×1.00×31.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dinosaur BBQ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dinosaur BBQ audience
#·InterestCategoryAffinity×
01ThredupFashion & Accessoires1139.07×
02James CaanMovies & TV188.13×
03River PlateSports141.35×
04FAO SchwarzShopping80.89×
05Red Baron PizzaFood & Beverages58.94×
06Sonny's BBQFood & Beverages44.90×
07Steak 'n ShakeFood & Beverages42.02×
08L&L Hawaiian BarbecueFood & Beverages39.83×
09GazeboHome & Garden38.48×
10Tim DuncanSports25.72×
11Charles BarkleySports20.00×
12Flight ClubMovies & TV20.00×
13Wilt ChamberlainSports20.00×
14Larry BirdSports18.03×
15Hardee'sFood & Beverages17.47×
16Marlon BrandoMovies & TV14.91×
17Sally FieldMovies & TV13.14×
18Buffalo SabresSports12.69×
19Sonic Drive-InFood & Beverages11.26×
20Diane KeatonMovies & TV10.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dinosaur BBQ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dinosaur BBQ audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Risk AppetiteTHRILL1.52×
IndulgenceJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dinosaur BBQ audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
SustainabilityBALANCE0.77×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dinosaur BBQ's target market in United States?

Dinosaur BBQ's target market in United States covers an estimated 823,227 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Dinosaur BBQ customers?

37.6% of the Dinosaur BBQ audience are female, 62.4% are male, with an average age of 38.4 years.

03

Which brands do Dinosaur BBQ fans like most?

Dinosaur BBQ fans show strongest brand affinity for Thredup (1139.07×), James Caan (188.13×), and FAO Schwarz (80.89×) over the country average.

04

Where do Dinosaur BBQ fans live in United States?

Dinosaur BBQ fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~50K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dinosaur BBQ fans also like?

Beyond Dinosaur BBQ itself, the audience over-indexes on James Caan (188.13×), FAO Schwarz (80.89×), River Plate (141.35×), and Steak 'n Shake (42.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dinosaur BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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