Dinosaur BBQ Audience in United States

Dinosaur BBQ logo

Dinosaur BBQ has an estimated audience of 766,372 people in United States. 37.6% are female, 62.4% are male, average age 38.4. Top regions: New York, New Jersey, Pennsylvania. Top brand affinities: Iron Man (film), Camargue, Kerala, Trimble County, Kentucky, JDSU.

The average Dinosaur BBQ fan in United States is 38.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Pennsylvania. Top brand affinities include Iron Man (film), Camargue, Kerala, with strongest over-indexing on Iron Man (film) (20× the country average). Demographically, the Dinosaur BBQ audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Dinosaur BBQ fans

Demographic split for Dinosaur BBQ audience in United States
MetricValue
Female37.6%
Male62.4%
Average age38.4
Estimated audience size766,372

Audience persona

The typical Dinosaur BBQ fan in United States is more male, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Iron Man (film).

Top regions in United States

Top regions ranked by reach for Dinosaur BBQ in United States
RegionReachAffinity
New York574,77930.28×
New Jersey49,1392.52×
Pennsylvania22,7210.88×
Massachusetts19,7211.31×
Connecticut14,6221.9×
Florida14,3950.28×
California12,7800.15×
Virginia9,7620.52×
Texas9,7510.15×
Ohio8,9550.38×
North Carolina7,6530.33×
Maryland6,2390.47×
Georgia6,2240.26×
Illinois5,9550.23×
Michigan5,7850.29×
Vermont3,9562.94×
Tennessee3,4880.23×
South Carolina3,2100.28×
Colorado2,8580.24×
Indiana2,7160.19×
Washington2,4100.16×
New Hampshire2,2750.75×
Kentucky1,8910.2×
Arizona1,8710.12×
Washington, District of Columbia1,7990.78×
Rhode Island1,7360.71×
Maine1,7350.63×
Wisconsin1,6410.14×
Minnesota1,6180.15×
Missouri1,5940.13×
Alabama1,5630.15×
Utah1,3460.2×
Oregon1,2660.14×
Nevada1,1760.16×
Louisiana1,1030.11×
Delaware1,0160.48×
West Virginia9350.26×
Kansas9260.15×
Oklahoma8910.1×
Mississippi6200.1×
Iowa6050.1×
Arkansas5990.09×
South Dakota4970.28×
Hawaii4710.14×
Nebraska4310.11×
Idaho4110.11×
New Mexico3750.1×
Alaska2670.16×
Montana2320.11×
North Dakota2230.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinosaur BBQ audience
BrandAffinityCategory
Iron Man (film)20×Movies & TV
Camargue170.84×Travel & Leisure
Kerala10.69×Travel & Leisure
Trimble County, Kentucky31.46×Travel & Leisure
JDSU3.5×Business & Career
Nebraska Cornhuskers football3.81×Sports
Croquet38.1×Sports
Alaska1.53×Travel & Leisure
Elsword13.44×Games
Keenan Allen4.97×Sports
Google Analytics3.64×Internet & Social Media
Grover Cleveland5.7×Politics & Society
Kasik7.65×Travel & Leisure
Keene, New Hampshire10.74×Travel & Leisure
Charlamagne Tha God4.95×Movies & TV
Takers4.71×Movies & TV
Personalised Gifts2.12×Home & Garden
San Pellegrino3.42×Food & Beverages
Corona (band)2.69×Music & Radio
Surf kayaking6.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinosaur BBQ audience
TraitClusterScore
Quality AwarenessPREMIUM2.03
Risk AppetiteTHRILL1.62
Design AffinityPREMIUM1.29
Price SensitivityPREMIUM1.21
Convenience OrientationPREMIUM1.19
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Dinosaur BBQ
CountryShare
United States91.5%
Canada1.9%
France1.4%

See Dinosaur BBQ audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Dinosaur BBQ have in United States?

Dinosaur BBQ has an estimated audience of 766,372 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Dinosaur BBQ fans?

37.6% of Dinosaur BBQ fans are female, 62.4% are male, with an average age of 38.4 years.

Which brands do Dinosaur BBQ fans like most?

Dinosaur BBQ fans show strongest brand affinity for Iron Man (film) (20×), Camargue (170.84×), and Kerala (10.69×) over the country average.

Where do Dinosaur BBQ fans live in United States?

Dinosaur BBQ fans in United States are most concentrated in New York (reach 574,779), New Jersey (reach 49,139), and Pennsylvania (reach 22,721). These three regions account for the largest share of the active audience.

What other brands do Dinosaur BBQ fans also like?

Beyond Dinosaur BBQ itself, the audience over-indexes on Camargue (170.84×), Kerala (10.69×), Trimble County, Kentucky (31.46×), and JDSU (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinosaur BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.