Sonny's BBQ Audience in United States

Sonny's BBQ logo

Sonny's BBQ has an estimated audience of 1,616,886 people in United States. 52.2% are female, 47.8% are male, average age 39.6. Top regions: Florida, Georgia, Kentucky. Top brand affinities: It's The Pits Dog Rescue, China's Got Talent, BURGERFI, Dinosaur BBQ, All Things BBQ.

The average Sonny's BBQ fan in United States is 39.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Kentucky. Top brand affinities include It's The Pits Dog Rescue, China's Got Talent, BURGERFI, with strongest over-indexing on It's The Pits Dog Rescue (163.16× the country average). Demographically, the Sonny's BBQ audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Sonny's BBQ fans

Demographic split for Sonny's BBQ audience in United States
MetricValue
Female52.2%
Male47.8%
Average age39.6
Estimated audience size1,616,886

Audience persona

The typical Sonny's BBQ fan in United States is balanced, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for It's The Pits Dog Rescue.

Top regions in United States

Top regions ranked by reach for Sonny's BBQ in United States
RegionReachAffinity
Florida1,212,66517.07×
Georgia366,5717.36×
Kentucky148,4087.32×
Louisiana86,0724.13×
Mississippi68,3195.13×
North Carolina65,8861.35×
Alabama47,8842.12×
South Carolina39,4701.62×
Texas21,1290.15×
Tennessee16,4780.51×
Illinois15,3810.29×
California13,1330.07×
Ohio10,5950.21×
Indiana8,7590.3×
New York8,4450.09×
Virginia7,9870.2×
Michigan5,7880.14×
Pennsylvania5,5110.1×
Missouri3,0260.12×
Maryland2,8270.1×
New Jersey2,7230.07×
Arizona2,4960.08×
Colorado2,4360.1×
Massachusetts2,1910.07×
Nevada2,1730.14×
Arkansas1,9480.15×
Wisconsin1,9400.08×
Washington1,9030.06×
West Virginia1,8420.24×
Oklahoma1,6760.09×
Minnesota1,6700.07×
Kansas1,3170.1×
Iowa1,1590.09×
Connecticut1,1150.07×
Oregon1,0360.06×
Utah9720.07×
New Hampshire6860.11×
Maine6210.11×
Nebraska5880.07×
Washington, District of Columbia5510.11×
New Mexico4430.05×
Delaware4000.09×
Idaho3940.05×
Hawaii3210.05×
Rhode Island3150.06×
South Dakota2770.07×
Vermont2610.09×
Alaska2180.06×
Montana2170.05×
North Dakota1830.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonny's BBQ audience
BrandAffinityCategory
It's The Pits Dog Rescue163.16×
China's Got Talent964.29×Movies & TV
BURGERFI57.83×Food & Beverages
Dinosaur BBQ44.9×Food & Beverages
All Things BBQ85.06×Shopping
Torchy's Tacos14.09×Food & Beverages
L&L Hawaiian Barbecue21.17×Food & Beverages
Pollo Tropical12.52×Food & Beverages
Dallas BBQ31.08×Food & Beverages
Billy Sims BBQ54.46×Food & Beverages
TVBS42.21×Movies & TV
National language3.03×Politics & Society
Emperor of Japan11.25×Politics & Society
Muttville Senior Dog Rescue34.9×
Safaree Samuels36.59×Music & Radio
Standard Chinese14.66×Politics & Society
Sam Elliott4.57×Movies & TV
Texas Roadhouse1.83×Food & Beverages
Pinyin11.26×Literature
Barbecue1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonny's BBQ audience
TraitClusterScore
Luxury OrientationPREMIUM2.05
Risk AppetiteTHRILL1.73
Price SensitivityPREMIUM1.51
Quality AwarenessPREMIUM1.48
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Sonny's BBQ
CountryShare
United States96.3%
Germany0.5%
China0.5%

See Sonny's BBQ audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Sonny's BBQ have in United States?

Sonny's BBQ has an estimated audience of 1,616,886 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Sonny's BBQ fans?

52.2% of Sonny's BBQ fans are female, 47.8% are male, with an average age of 39.6 years.

Which brands do Sonny's BBQ fans like most?

Sonny's BBQ fans show strongest brand affinity for It's The Pits Dog Rescue (163.16×), China's Got Talent (964.29×), and BURGERFI (57.83×) over the country average.

Where do Sonny's BBQ fans live in United States?

Sonny's BBQ fans in United States are most concentrated in Florida (reach 1,212,665), Georgia (reach 366,571), and Kentucky (reach 148,408). These three regions account for the largest share of the active audience.

What other brands do Sonny's BBQ fans also like?

Beyond Sonny's BBQ itself, the audience over-indexes on China's Got Talent (964.29×), BURGERFI (57.83×), Dinosaur BBQ (44.9×), and All Things BBQ (85.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonny's BBQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.