Rascasse Audience Intelligence

BURGERFI Target Market in United States

A data profile of the people who buy, follow and care about BURGERFI in United States — modelled from more than twelve digital signal sources. BURGERFI has an estimated audience of 923,917 people in United States.

#2557among Brand in United States#1389in Food & Beverages

The average BURGERFI fan in United States is 34.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Maryland, Georgia.

Top brand affinities include Sonny's BBQ, Nation's Restaurant News, Live For Live Music, with strongest over-indexing on Sonny's BBQ (52.72× the country average).

Demographically, the BURGERFI audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BURGERFI fan in United States is balanced, around 34.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sonny's BBQ.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BURGERFI profile in United States.

Audience size
924K
in United States
Gender
46.7%♀
53.3% male
Age
34.7
average years
Country rank
#24975
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BURGERFI

46.7% are female, 53.3% are male, average age 34.7.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for BURGERFI audience in United States
MetricValue
Female46.7%
Male53.3%
Average age34.7
Estimated audience size923,917
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the BURGERFI audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

90.0%

of the worldwide BURGERFI audience comes from United States.

Worldwide audience distribution share by country for BURGERFI
CountryShare
United States90.0%
Japan1.4%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BURGERFI audience in United States is strongest.

Fig. 05

Top regions by affinity

BURGERFI customers by region in United States
#RegionReachAffinity×
01Florida~700K12.04×
02Maryland~100K7.35×
03Alaska~10K6.26×
04Georgia~90K2.97×
05Washington, District of Columbia~7K2.63×
06North Carolina~70K2.52×
07Virginia~50K2.32×
08Alabama~20K1.46×
09New York~70K1.40×
10South Carolina~20K1.25×
11Indiana~20K1.08×
12Michigan~30K1.05×
13Connecticut~9K0.94×
14Ohio~20K0.80×
15Wyoming~1K0.79×
16North Dakota~1K0.75×
17South Dakota~2K0.71×
18Montana~2K0.68×
19New Jersey~20K0.67×
20Kansas~5K0.65×
21Hawaii~2K0.59×
22Rhode Island~2K0.59×
23Idaho~3K0.56×
24New Mexico~3K0.53×
25Maine~2K0.53×
26Delaware~1K0.53×
27Illinois~20K0.52×
28Tennessee~10K0.52×
29New Hampshire~2K0.51×
30West Virginia~2K0.49×
31Colorado~7K0.48×
32Nebraska~2K0.47×
33Mississippi~4K0.45×
34Arkansas~4K0.45×
35Pennsylvania~10K0.43×
36Kentucky~5K0.42×
37Nevada~4K0.42×
38Iowa~3K0.41×
39Arizona~7K0.39×
40Oklahoma~4K0.39×
41Utah~3K0.37×
42Missouri~5K0.36×
43Louisiana~4K0.35×
44Oregon~4K0.34×
45Texas~30K0.32×
46Massachusetts~6K0.32×
47Wisconsin~4K0.30×
48Minnesota~4K0.29×
49Washington~5K0.26×
50California~20K0.20×
Fig. 06

Affinity by region

Affinity by region — BURGERFI, United States
0.20×1.00×12.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BURGERFI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BURGERFI audience
#·InterestCategoryAffinity×
01Nation's Restaurant NewsNews121.88×
02Texas Hold'em TournamentGames84.52×
03Live For Live MusicEvent67.81×
04Sonny's BBQFood & Beverages52.72×
05SmashburgerFood & Beverages19.63×
06BathsMusic & Radio18.86×
07Torchy's TacosFood & Beverages18.49×
08Pollo TropicalFood & Beverages15.87×
09Culver'sFood & Beverages9.17×
10Five GuysFood & Beverages7.88×
11Shake ShackFood & Beverages7.30×
12RiverTravel & Leisure5.98×
13Chipotle Mexican GrillFood & Beverages4.03×
14HamburgerFood & Beverages3.94×
15CarnivalTravel & Leisure3.90×
16Panera BreadFood & Beverages3.62×
17Bad BunnyMusic & Radio3.57×
18Wawa Inc.Shopping3.11×
19FIFA World CupSports2.16×
20FIFA World Cup 2026Sports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BURGERFI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BURGERFI audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.82×
Urban LifestyleOPEN1.43×
Community OrientationOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BURGERFI audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.75×
CreativityOPEN0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BURGERFI's target market in United States?

BURGERFI's target market in United States covers an estimated 923,917 people, concentrated in Florida and Maryland.

02

What is the gender split and age of BURGERFI customers?

46.7% of the BURGERFI audience are female, 53.3% are male, with an average age of 34.7 years.

03

Which brands do BURGERFI fans like most?

BURGERFI fans show strongest brand affinity for Sonny's BBQ (52.72×), Nation's Restaurant News (121.88×), and Live For Live Music (67.81×) over the country average.

04

Where do BURGERFI fans live in United States?

BURGERFI fans in United States are most concentrated in Florida (reach ~700K), Maryland (reach ~100K), and Georgia (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do BURGERFI fans also like?

Beyond BURGERFI itself, the audience over-indexes on Nation's Restaurant News (121.88×), Live For Live Music (67.81×), Culver's (9.17×), and Torchy's Tacos (18.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See BURGERFI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BURGERFI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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