BURGERFI Audience in United States

BURGERFI logo

BURGERFI has an estimated audience of 945,109 people in United States. 46.7% are female, 53.3% are male, average age 34.7. Top regions: Florida, Maryland, Georgia. Top brand affinities: Sonny's BBQ, Nation's Restaurant News, Live For Live Music, Torchy's Tacos, Five Guys.

The average BURGERFI fan in United States is 34.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Maryland, Georgia. Top brand affinities include Sonny's BBQ, Nation's Restaurant News, Live For Live Music, with strongest over-indexing on Sonny's BBQ (52.72× the country average). Demographically, the BURGERFI audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of BURGERFI fans

Demographic split for BURGERFI audience in United States
MetricValue
Female46.7%
Male53.3%
Average age34.7
Estimated audience size945,109

Audience persona

The typical BURGERFI fan in United States is balanced, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sonny's BBQ.

Top regions in United States

Top regions ranked by reach for BURGERFI in United States
RegionReachAffinity
Florida708,83211.64×
Maryland97,2095.98×
Georgia92,5923.18×
New York80,7681.53×
North Carolina66,7002.35×
Virginia46,2122.01×
Texas31,4450.39×
Ohio27,6210.95×
California23,0400.22×
Michigan22,5040.91×
Indiana22,4951.3×
Alabama22,0581.67×
South Carolina16,8451.18×
Illinois16,0080.51×
Pennsylvania15,8220.5×
New Jersey15,4290.64×
Tennessee11,1270.59×
Connecticut10,5051.11×
Alaska8,0904×
Colorado7,9770.54×
Arizona7,9020.41×
Washington, District of Columbia7,3762.6×
Massachusetts5,9920.32×
Kansas5,2640.71×
Missouri5,1150.34×
Kentucky4,7730.4×
Washington3,9170.21×
Nevada3,5210.39×
Louisiana2,6320.22×
Minnesota2,3820.18×
Wisconsin2,3380.16×
Oklahoma2,0880.2×
Oregon1,7880.17×
Utah1,5360.18×
Rhode Island1,4990.5×
Mississippi1,3330.17×
Iowa1,2650.16×
West Virginia1,2620.29×
Arkansas1,1740.15×
Nebraska1,0190.21×
Delaware9440.36×
New Hampshire8020.22×
Maine6520.19×
New Mexico6510.14×
Idaho6080.13×
Hawaii5010.12×
Vermont4590.28×
Montana3220.12×
South Dakota2480.11×
North Dakota1960.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BURGERFI audience
BrandAffinityCategory
Sonny's BBQ52.72×Food & Beverages
Nation's Restaurant News121.88×News
Live For Live Music67.81×
Torchy's Tacos18.49×Food & Beverages
Five Guys7.88×Food & Beverages
Texas Hold'em Tournament84.52×Games
Pollo Tropical15.87×Food & Beverages
Shake Shack7.3×Food & Beverages
Chipotle Mexican Grill4.03×Food & Beverages
Smashburger19.63×Food & Beverages
Panera Bread3.62×Food & Beverages
Hamburger3.94×Food & Beverages
Baths18.86×Music & Radio
River5.98×Travel & Leisure
Carnival3.9×Travel & Leisure
Bad Bunny3.57×Music & Radio
Wawa Inc.3.11×Shopping
Fast food restaurants3.22×Food & Beverages
FIFA World Cup2.16×Sports
Publix2.78×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BURGERFI audience
TraitClusterScore
Quality AwarenessPREMIUM1.65
IndulgenceJOY1.28
Urban LifestyleOPEN1.25
Need for SecurityCONSERVATISM1.22
Career OrientationPOWER1.17
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for BURGERFI
CountryShare
United States89.8%
Japan1.3%
Brazil1.3%

See BURGERFI audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does BURGERFI have in United States?

BURGERFI has an estimated audience of 945,109 people in United States, concentrated in Florida and Maryland.

What is the gender split and age of BURGERFI fans?

46.7% of BURGERFI fans are female, 53.3% are male, with an average age of 34.7 years.

Which brands do BURGERFI fans like most?

BURGERFI fans show strongest brand affinity for Sonny's BBQ (52.72×), Nation's Restaurant News (121.88×), and Live For Live Music (67.81×) over the country average.

Where do BURGERFI fans live in United States?

BURGERFI fans in United States are most concentrated in Florida (reach 708,832), Maryland (reach 97,209), and Georgia (reach 92,592). These three regions account for the largest share of the active audience.

What other brands do BURGERFI fans also like?

Beyond BURGERFI itself, the audience over-indexes on Nation's Restaurant News (121.88×), Live For Live Music (67.81×), Torchy's Tacos (18.49×), and Five Guys (7.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BURGERFI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.