A data profile of the people who buy, follow and care about Nation's Restaurant News in United States — modelled from more than twelve digital signal sources. Nation's Restaurant News has an estimated audience of 277,605 people in United States.
The average Nation's Restaurant News fan in United States is 44.5 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include BURGERFI, Multiplex (movie theater), Bonefish Grill, with strongest over-indexing on BURGERFI (121.88× the country average).
Demographically, the Nation's Restaurant News audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nation's Restaurant News fan in United States is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for BURGERFI.
The key figures that characterise the Nation's Restaurant News profile in United States.
50.5% are female, 49.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 44.5 |
| Estimated audience size | 277,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 38% |
Where the Nation's Restaurant News audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~10K | 1.38× | |
| 02 | Tennessee | ~8K | 1.37× | |
| 03 | Ohio | ~10K | 1.30× | |
| 04 | Georgia | ~10K | 1.23× | |
| 05 | Indiana | ~6K | 1.16× | |
| 06 | Kentucky | ~4K | 1.15× | |
| 07 | Missouri | ~5K | 1.10× | |
| 08 | South Carolina | ~5K | 1.09× | |
| 09 | Florida | ~20K | 1.08× | |
| 10 | Washington, District of Columbia | <1K | 1.08× | |
| 11 | New York | ~20K | 1.04× | |
| 12 | Colorado | ~4K | 1.02× | |
| 13 | Kansas | ~2K | 1.02× | |
| 14 | Pennsylvania | ~9K | 1.01× | |
| 15 | North Carolina | ~8K | 1.01× | |
| 16 | New Mexico | ~1K | 1.01× | |
| 17 | Rhode Island | <1K | 1.01× | |
| 18 | Delaware | <1K | 1.01× | |
| 19 | South Dakota | <1K | 1.01× | |
| 20 | Arizona | ~6K | 1.00× | |
| 21 | West Virginia | ~1K | 1.00× | |
| 22 | Hawaii | ~1K | 1.00× | |
| 23 | Montana | <1K | 1.00× | |
| 24 | North Dakota | <1K | 1.00× | |
| 25 | Vermont | <1K | 1.00× | |
| 26 | Texas | ~20K | 0.99× | |
| 27 | Nevada | ~3K | 0.99× | |
| 28 | New Hampshire | ~1K | 0.99× | |
| 29 | Alaska | <1K | 0.99× | |
| 30 | Michigan | ~7K | 0.98× | |
| 31 | Oklahoma | ~3K | 0.98× | |
| 32 | Maine | <1K | 0.98× | |
| 33 | Alabama | ~4K | 0.97× | |
| 34 | Louisiana | ~3K | 0.97× | |
| 35 | Iowa | ~2K | 0.97× | |
| 36 | Arkansas | ~2K | 0.97× | |
| 37 | Mississippi | ~2K | 0.97× | |
| 38 | Nebraska | ~1K | 0.97× | |
| 39 | Idaho | ~1K | 0.97× | |
| 40 | Wisconsin | ~4K | 0.93× | |
| 41 | Connecticut | ~3K | 0.93× | |
| 42 | Utah | ~2K | 0.93× | |
| 43 | Maryland | ~4K | 0.91× | |
| 44 | Minnesota | ~4K | 0.91× | |
| 45 | Oregon | ~3K | 0.91× | |
| 46 | New Jersey | ~6K | 0.90× | |
| 47 | Virginia | ~6K | 0.89× | |
| 48 | Massachusetts | ~5K | 0.88× | |
| 49 | California | ~30K | 0.85× | |
| 50 | Washington | ~5K | 0.84× |
The strongest cross-interests of the Nation's Restaurant News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BURGERFI | Food & Beverages | 121.88× | ||
| 02 | Multiplex (movie theater) | Movies & TV | 109.24× | ||
| 03 | Moby | Music & Radio | 20.00× | ||
| 04 | Leicester City F.C. | Sports | 14.99× | ||
| 05 | Bonefish Grill | Food & Beverages | 14.32× | ||
| 06 | US Foods | Food & Beverages | 12.35× | ||
| 07 | Borussia Dortmund | Sports | 11.34× | ||
| 08 | Yelp | Internet & Social Media | 5.35× | ||
| 09 | Steakhouse | Food & Beverages | 4.19× | ||
| 10 | American Express | Business & Career | 4.13× | ||
| 11 | Innovation | Business & Career | 3.75× | ||
| 12 | Microwave oven | Home & Garden | 3.35× | ||
| 13 | Cocktail | Food & Beverages | 2.73× | ||
| 14 | Grilling | Food & Beverages | 2.22× | ||
| 15 | Wine | Food & Beverages | 1.95× | ||
| 16 | Barbecue | Food & Beverages | 1.95× | ||
| 17 | Beer | Food & Beverages | 1.87× | ||
| 18 | CNN | Movies & TV | 1.79× | ||
| 19 | Recipes | Food & Beverages | 1.64× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.26× | |
| Career Orientation | POWER | 1.94× | |
| Spirituality | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Pet Ownership | JOY | 0.69× | |
| Luxury Orientation | PREMIUM | 0.71× |
Nation's Restaurant News has an estimated audience of 277,605 people in United States, concentrated in California and Texas.
50.5% of Nation's Restaurant News fans are female, 49.5% are male, with an average age of 44.5 years.
Nation's Restaurant News fans show strongest brand affinity for BURGERFI (121.88×), Multiplex (movie theater) (109.24×), and Bonefish Grill (14.32×) over the country average.
Nation's Restaurant News fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Nation's Restaurant News itself, the audience over-indexes on Multiplex (movie theater) (109.24×), Bonefish Grill (14.32×), Innovation (3.75×), and American Express (4.13×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nation's Restaurant News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.