US Foods Audience in United States

US Foods logo

US Foods has an estimated audience of 1,702,544 people in United States. 48.0% are female, 52.0% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Gordon Food Service, Croquette, Penn Station (restaurant), Dave Franco, National Restaurant Association.

The average US Foods fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gordon Food Service, Croquette, Penn Station (restaurant), with strongest over-indexing on Gordon Food Service (89.47× the country average). Demographically, the US Foods audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of US Foods fans

Demographic split for US Foods audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.7
Estimated audience size1,702,544

Audience persona

The typical US Foods fan in United States is balanced, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Gordon Food Service.

Top regions in United States

Top regions ranked by reach for US Foods in United States
RegionReachAffinity
California165,6860.88×
Texas101,2690.69×
Florida95,0470.82×
North Carolina93,1681.82×
Georgia73,2931.4×
South Carolina71,2772.78×
Washington64,8171.9×
Illinois59,1921.04×
New York54,1620.57×
Pennsylvania45,8700.8×
Virginia42,7341.03×
Oklahoma34,3381.82×
Arizona33,1050.95×
Minnesota32,1991.32×
Oregon32,0471.64×
New Jersey31,9210.74×
Missouri31,7041.16×
Tennessee30,6270.9×
Ohio29,4370.56×
Colorado26,5910.99×
Nevada26,3281.6×
Michigan23,0130.52×
Alabama22,9630.97×
Indiana21,5940.69×
Utah20,0381.31×
Massachusetts18,7710.56×
Wisconsin16,5540.65×
Kansas14,9391.11×
Louisiana14,6810.67×
Maryland14,1490.48×
Mississippi13,0690.93×
Idaho12,3281.44×
Connecticut10,4390.61×
Kentucky10,2930.48×
Montana9,3851.99×
Arkansas8,9240.64×
Nebraska8,3430.98×
Iowa8,3290.59×
West Virginia7,9091×
New Hampshire7,2411.08×
North Dakota6,9251.98×
New Mexico6,4010.75×
Alaska5,4671.5×
South Dakota3,4760.88×
Washington, District of Columbia3,3190.65×
Maine3,1070.51×
Delaware2,7240.58×
Wyoming2,5791.02×
Rhode Island2,1500.4×
Vermont1,5880.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for US Foods audience
BrandAffinityCategory
Gordon Food Service89.47×Food & Beverages
Croquette125.86×Food & Beverages
Penn Station (restaurant)19.48×Food & Beverages
Dave Franco26.3×Movies & TV
National Restaurant Association69.11×Business & Career
Just Eat51.22×Food & Beverages
Cheese fries29.49×Food & Beverages
Franco Columbu57.59×Movies & TV
Baião (music)29.09×Music & Radio
Jason's Deli11.07×Food & Beverages
Superman Returns (video game)58.94×Games
Taco Bell2.86×Food & Beverages
PSV Eindhoven24.81×Sports
McAlister's Deli9.73×Food & Beverages
Nutritionist6.38×Food & Beverages
30 Minutes or Less30.77×Movies & TV
Jollibee6.61×Food & Beverages
Eredivisie23.72×Sports
Hungryhouse32.51×Food & Beverages
Burger King2.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by US Foods audience
TraitClusterScore
IndulgenceJOY2.14
Career OrientationPOWER2.03
Quality AwarenessPREMIUM1.56
Need for SecurityCONSERVATISM1.55
Community OrientationOPEN1.53
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for US Foods
CountryShare
United States90.0%
Japan1.4%
China1.1%

See US Foods audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does US Foods have in United States?

US Foods has an estimated audience of 1,702,544 people in United States, concentrated in California and Texas.

What is the gender split and age of US Foods fans?

48.0% of US Foods fans are female, 52.0% are male, with an average age of 45.7 years.

Which brands do US Foods fans like most?

US Foods fans show strongest brand affinity for Gordon Food Service (89.47×), Croquette (125.86×), and Penn Station (restaurant) (19.48×) over the country average.

Where do US Foods fans live in United States?

US Foods fans in United States are most concentrated in California (reach 165,686), Texas (reach 101,269), and Florida (reach 95,047). These three regions account for the largest share of the active audience.

What other brands do US Foods fans also like?

Beyond US Foods itself, the audience over-indexes on Croquette (125.86×), Penn Station (restaurant) (19.48×), Dave Franco (26.3×), and National Restaurant Association (69.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for US Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.