Rascasse Audience Intelligence

US Foods Target Market in United States

A data profile of the people who buy, follow and care about US Foods in United States — modelled from more than twelve digital signal sources. US Foods has an estimated audience of 1,687,635 people in United States.

#1680among Brand in United States#979in Food & Beverages

The average US Foods fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Gordon Food Service, Croquette, Penn Station (restaurant), with strongest over-indexing on Gordon Food Service (89.47× the country average).

Demographically, the US Foods audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical US Foods fan in United States is balanced, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Gordon Food Service.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the US Foods profile in United States.

Audience size
1.7M
in United States
Gender
48.0%♀
52.0% male
Age
45.7
average years
Country rank
#16243
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of US Foods

48.0% are female, 52.0% are male, average age 45.7.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for US Foods audience in United States
MetricValue
Female48.0%
Male52.0%
Average age45.7
Estimated audience size1,687,635
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the US Foods audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

89.7%

of the worldwide US Foods audience comes from United States.

Worldwide audience distribution share by country for US Foods
CountryShare
United States89.7%
Japan1.4%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the US Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

US Foods customers by region in United States
#RegionReachAffinity×
01South Carolina~70K2.65×
02Montana~10K2.06×
03North Dakota~7K2.00×
04Washington~60K1.89×
05North Carolina~90K1.72×
06Oregon~30K1.66×
07Alaska~6K1.65×
08Nevada~30K1.64×
09Oklahoma~30K1.46×
10Minnesota~30K1.43×
11Georgia~70K1.42×
12Idaho~10K1.40×
13Kansas~20K1.33×
14Utah~20K1.25×
15New Hampshire~8K1.18×
16Mississippi~20K1.14×
17Missouri~30K1.11×
18Tennessee~40K1.08×
19Nebraska~9K1.06×
20Virginia~40K1.04×
21West Virginia~8K1.03×
22Colorado~30K1.01×
23Illinois~60K1.00×
24Wyoming~2K0.98×
25Arizona~30K0.96×
26Alabama~20K0.93×
27Florida~100K0.87×
28California~200K0.86×
29New Mexico~7K0.85×
30South Dakota~3K0.85×
31Pennsylvania~40K0.74×
32Indiana~20K0.72×
33Louisiana~20K0.72×
34Wisconsin~20K0.69×
35Texas~100K0.68×
36Delaware~3K0.68×
37New Jersey~30K0.67×
38Arkansas~9K0.63×
39Iowa~9K0.62×
40Connecticut~10K0.61×
41Washington, District of Columbia~3K0.60×
42Ohio~30K0.59×
43Massachusetts~20K0.53×
44New York~50K0.52×
45Maine~3K0.51×
46Rhode Island~3K0.49×
47Michigan~20K0.47×
48Maryland~10K0.44×
49Kentucky~9K0.44×
50Hawaii~3K0.43×
Fig. 06

Affinity by region

Affinity by region — US Foods, United States
0.43×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the US Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for US Foods audience
#·InterestCategoryAffinity×
01CroquetteFood & Beverages125.86×
02Gordon Food ServiceFood & Beverages89.47×
03National Restaurant AssociationBusiness & Career69.11×
04Superman Returns (video game)Games58.94×
05Franco ColumbuMovies & TV57.59×
06Just EatFood & Beverages51.22×
0730 Minutes or LessMovies & TV30.77×
08Cheese friesFood & Beverages29.49×
09Baião (music)Music & Radio29.09×
10Dave FrancoMovies & TV26.30×
11PSV EindhovenSports24.81×
12EredivisieSports23.72×
13Penn Station (restaurant)Food & Beverages19.48×
14Steal The LookFashion & Accessoires19.21×
15Jason's DeliFood & Beverages11.07×
16McAlister's DeliFood & Beverages9.73×
17JollibeeFood & Beverages6.61×
18NutritionistFood & Beverages6.38×
19Raising Cane's Chicken FingersFood & Beverages3.29×
20Taco BellFood & Beverages2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the US Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by US Foods audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.64×
Healthy LifestyleBALANCE1.45×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by US Foods audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Sports ActivityPOWER0.98×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is US Foods's target market in United States?

US Foods's target market in United States covers an estimated 1,687,635 people, concentrated in California and Florida.

02

What is the gender split and age of US Foods customers?

48.0% of the US Foods audience are female, 52.0% are male, with an average age of 45.7 years.

03

Which brands do US Foods fans like most?

US Foods fans show strongest brand affinity for Gordon Food Service (89.47×), Croquette (125.86×), and Penn Station (restaurant) (19.48×) over the country average.

04

Where do US Foods fans live in United States?

US Foods fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do US Foods fans also like?

Beyond US Foods itself, the audience over-indexes on Croquette (125.86×), Penn Station (restaurant) (19.48×), Dave Franco (26.3×), and National Restaurant Association (69.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See US Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for US Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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