A data profile of the people who buy, follow and care about Baião (music) in United States — modelled from more than twelve digital signal sources. Baião (music) has an estimated audience of 934,482 people in United States.
The average Baião (music) fan in United States is 38.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Spaghetti Warehouse, NASDAQ, US Foods, with strongest over-indexing on Spaghetti Warehouse (995.61× the country average).
Demographically, the Baião (music) audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Baião (music) fan in United States is more male, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Spaghetti Warehouse.
The key figures that characterise the Baião (music) profile in United States.
36.3% are female, 63.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 38.4 |
| Estimated audience size | 934,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 15% |
of the worldwide Baião (music) audience comes from United States.
| Country | Share |
|---|---|
| Brazil | 20.9% |
| United States | 15.2% |
| Colombia | 14.4% |
Where the Baião (music) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~4K | 1.40× | |
| 02 | Washington, District of Columbia | ~4K | 1.32× | |
| 03 | Maine | ~4K | 1.31× | |
| 04 | Idaho | ~5K | 1.10× | |
| 05 | Vermont | ~2K | 1.10× | |
| 06 | Iowa | ~8K | 1.09× | |
| 07 | Utah | ~9K | 1.05× | |
| 08 | Louisiana | ~10K | 1.03× | |
| 09 | Connecticut | ~10K | 1.03× | |
| 10 | Nebraska | ~5K | 1.03× | |
| 11 | Montana | ~3K | 1.03× | |
| 12 | Alaska | ~2K | 1.03× | |
| 13 | Kansas | ~7K | 1.02× | |
| 14 | Hawaii | ~4K | 1.02× | |
| 15 | New Hampshire | ~4K | 1.02× | |
| 16 | Delaware | ~3K | 1.02× | |
| 17 | South Dakota | ~2K | 1.02× | |
| 18 | Kentucky | ~10K | 1.01× | |
| 19 | Oregon | ~10K | 1.01× | |
| 20 | Nevada | ~9K | 1.01× | |
| 21 | Mississippi | ~8K | 1.01× | |
| 22 | North Dakota | ~2K | 1.00× | |
| 23 | Arkansas | ~8K | 0.99× | |
| 24 | New Mexico | ~5K | 0.99× | |
| 25 | West Virginia | ~4K | 0.99× | |
| 26 | South Carolina | ~10K | 0.98× | |
| 27 | Alabama | ~10K | 0.98× | |
| 28 | Oklahoma | ~10K | 0.98× | |
| 29 | Massachusetts | ~20K | 0.97× | |
| 30 | Wisconsin | ~10K | 0.97× | |
| 31 | Missouri | ~10K | 0.96× | |
| 32 | Tennessee | ~20K | 0.95× | |
| 33 | Indiana | ~20K | 0.95× | |
| 34 | Colorado | ~10K | 0.95× | |
| 35 | Minnesota | ~10K | 0.95× | |
| 36 | Maryland | ~20K | 0.94× | |
| 37 | Arizona | ~20K | 0.93× | |
| 38 | Washington | ~20K | 0.91× | |
| 39 | Michigan | ~20K | 0.90× | |
| 40 | New Jersey | ~20K | 0.90× | |
| 41 | Virginia | ~20K | 0.90× | |
| 42 | Ohio | ~30K | 0.89× | |
| 43 | Georgia | ~30K | 0.89× | |
| 44 | North Carolina | ~30K | 0.89× | |
| 45 | Pennsylvania | ~30K | 0.88× | |
| 46 | Illinois | ~30K | 0.87× | |
| 47 | Florida | ~50K | 0.82× | |
| 48 | New York | ~40K | 0.82× | |
| 49 | Texas | ~60K | 0.80× | |
| 50 | California | ~80K | 0.75× |
The strongest cross-interests of the Baião (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spaghetti Warehouse | Food & Beverages | 995.61× | ||
| 02 | Burial (musician) | Music & Radio | 30.53× | ||
| 03 | US Foods | Food & Beverages | 29.09× | ||
| 04 | Gordon Food Service | Food & Beverages | 27.84× | ||
| 05 | Key Food | Shopping | 20.00× | ||
| 06 | Mountain Mike's Pizza | Food & Beverages | 20.00× | ||
| 07 | Pep Guardiola | Sports | 20.00× | ||
| 08 | FIFA Club World Cup | Sports | 14.12× | ||
| 09 | Atlético Madrid | Sports | 12.16× | ||
| 10 | Web server | Technology & Electronics | 8.47× | ||
| 11 | NASDAQ | Business & Career | 8.31× | ||
| 12 | La Liga | Sports | 7.45× | ||
| 13 | Liga MX | Sports | 6.46× | ||
| 14 | Milwaukee Brewers | Sports | 5.10× | ||
| 15 | Internet & Social Media | 4.06× | |||
| 16 | Las Vegas | Travel & Leisure | 3.48× | ||
| 17 | The UPS Store | Shopping | 2.88× | ||
| 18 | Financial services | Business & Career | 2.80× | ||
| 19 | Planet Fitness | Sports | 2.72× | ||
| 20 | FIFA World Cup | Sports | 2.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.98× | |
| Spirituality | BALANCE | 1.67× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Individualism | JOY | 0.71× | |
| Indulgence | JOY | 0.72× |
Baião (music) has an estimated audience of 934,482 people in United States, concentrated in California and Texas.
36.3% of Baião (music) fans are female, 63.7% are male, with an average age of 38.4 years.
Baião (music) fans show strongest brand affinity for Spaghetti Warehouse (995.61×), NASDAQ (8.31×), and US Foods (29.09×) over the country average.
Baião (music) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Baião (music) itself, the audience over-indexes on NASDAQ (8.31×), US Foods (29.09×), Burial (musician) (30.53×), and Key Food (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baião (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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