Mountain Mike's Pizza Audience in United States

Mountain Mike's Pizza logo

Mountain Mike's Pizza has an estimated audience of 2,112,727 people in United States. 50.6% are female, 49.4% are male, average age 39.0. Top regions: California, Texas, Nevada. Top brand affinities: Spaghetti Warehouse, Peter Piper Pizza, Pizza Fan, Little Caesars, Round Table Pizza.

The average Mountain Mike's Pizza fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Spaghetti Warehouse, Peter Piper Pizza, Pizza Fan, with strongest over-indexing on Spaghetti Warehouse (236.15× the country average). Demographically, the Mountain Mike's Pizza audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mountain Mike's Pizza fans

Demographic split for Mountain Mike's Pizza audience in United States
MetricValue
Female50.6%
Male49.4%
Average age39.0
Estimated audience size2,112,727

Audience persona

The typical Mountain Mike's Pizza fan in United States is balanced, around 39.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Spaghetti Warehouse.

Top regions in United States

Top regions ranked by reach for Mountain Mike's Pizza in United States
RegionReachAffinity
California1,584,54615.2×
Texas357,0771.97×
Nevada139,7186.84×
Utah139,6337.38×
Arizona120,3292.79×
Oregon86,1513.56×
Wisconsin80,7832.54×
Colorado64,5341.94×
Washington58,2011.37×
Idaho41,5323.92×
Oklahoma22,8970.98×
Illinois9,8130.14×
Florida8,4660.06×
New York7,2420.06×
Virginia5,1250.1×
Ohio4,8100.07×
Massachusetts4,6600.11×
Tennessee4,6020.11×
North Carolina4,2650.07×
Pennsylvania3,9740.06×
Georgia3,1230.05×
Michigan3,0600.06×
New Jersey2,6230.05×
Missouri1,9600.06×
Indiana1,8750.05×
Iowa1,6260.09×
Arkansas1,4770.08×
Maryland1,3940.04×
Minnesota1,3600.04×
South Carolina1,1630.04×
New Mexico1,0900.1×
Louisiana1,0690.04×
Kansas9440.06×
Alabama9370.03×
Kentucky8920.03×
Connecticut8820.04×
Hawaii7730.09×
Nebraska7420.07×
Washington, District of Columbia6010.09×
Montana5590.1×
Mississippi5480.03×
North Dakota4760.11×
Wyoming3310.11×
West Virginia2770.03×
Alaska2770.06×
New Hampshire2770.03×
South Dakota2380.05×
Rhode Island2320.03×
Delaware1660.03×
Vermont1490.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain Mike's Pizza audience
BrandAffinityCategory
Spaghetti Warehouse236.15×Food & Beverages
Peter Piper Pizza57.15×Food & Beverages
Pizza Fan162.17×Food & Beverages
Little Caesars10.67×Food & Beverages
Round Table Pizza30×Food & Beverages
Ajinomoto132.14×Food & Beverages
Kim Basinger32.42×Fashion & Accessoires
Gatti's Pizza55.07×Food & Beverages
Pizza Inn47.89×Food & Beverages
Pizza Hut4.2×Food & Beverages
Pizza Lovers47.1×Food & Beverages
Las Condes80.31×Travel & Leisure
Gourmet Cafe73.33×
Pizza Pizza30.94×Food & Beverages
Premium Rush78.99×Movies & TV
Hungry Howie's Pizza22.57×Food & Beverages
Boston Pizza40.01×Food & Beverages
Martín Berasategui153.86×Food & Beverages
Papa Gino's27.06×Food & Beverages
Anne-Sophie Pic168.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain Mike's Pizza audience
TraitClusterScore
Urban LifestyleOPEN1.53
Price SensitivityPREMIUM1.51
Early Adopter MentalityPOWER1.39
Need for SecurityCONSERVATISM1.28
Healthy LifestyleBALANCE1.19
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Mountain Mike's Pizza
CountryShare
United States96.5%
China0.7%
India0.6%

See Mountain Mike's Pizza audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mountain Mike's Pizza have in United States?

Mountain Mike's Pizza has an estimated audience of 2,112,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Mountain Mike's Pizza fans?

50.6% of Mountain Mike's Pizza fans are female, 49.4% are male, with an average age of 39.0 years.

Which brands do Mountain Mike's Pizza fans like most?

Mountain Mike's Pizza fans show strongest brand affinity for Spaghetti Warehouse (236.15×), Peter Piper Pizza (57.15×), and Pizza Fan (162.17×) over the country average.

Where do Mountain Mike's Pizza fans live in United States?

Mountain Mike's Pizza fans in United States are most concentrated in California (reach 1,584,546), Texas (reach 357,077), and Nevada (reach 139,718). These three regions account for the largest share of the active audience.

What other brands do Mountain Mike's Pizza fans also like?

Beyond Mountain Mike's Pizza itself, the audience over-indexes on Peter Piper Pizza (57.15×), Pizza Fan (162.17×), Little Caesars (10.67×), and Round Table Pizza (30×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain Mike's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.