Rascasse Audience Intelligence

Pizza Lovers Audience in United States

A data profile of the people who buy, follow and care about Pizza Lovers in United States — modelled from more than twelve digital signal sources. Pizza Lovers has an estimated audience of 368,923 people in United States.

#12649among Topic in United States#2269in Food & Beverages

The average Pizza Lovers fan in United States is 29.4 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, Pennsylvania.

Top brand affinities include Marco's Pizza, Little Caesars, PizzaExpress, with strongest over-indexing on Marco's Pizza (87.41× the country average).

Demographically, the Pizza Lovers audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pizza Lovers fan in United States is more male, around 29.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza Lovers profile in United States.

Audience size
369K
in United States
Gender
41.1%♀
58.9% male
Age
29.4
average years
Country rank
#43382
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pizza Lovers fans

41.1% are female, 58.9% are male, average age 29.4.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Pizza Lovers audience in United States
MetricValue
Female41.1%
Male58.9%
Average age29.4
Estimated audience size368,923
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Pizza Lovers audience in United States
Age bracketShare%
16-1946%
20-2925%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Pizza Lovers audience comes from United States.

Worldwide audience distribution share by country for Pizza Lovers
CountryShare
United States30.3%
Japan9.7%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza Lovers audience in United States is strongest.

Fig. 05

Top regions by affinity

Pizza Lovers fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K23.02×
02Pennsylvania~70K5.57×
03Massachusetts~40K5.28×
04Florida~50K2.03×
05California~70K1.81×
06Alaska<1K0.96×
07Vermont<1K0.96×
08North Dakota<1K0.95×
09South Dakota<1K0.94×
10Montana<1K0.92×
11Rhode Island~1K0.89×
12Delaware<1K0.89×
13New York~20K0.88×
14West Virginia~2K0.88×
15Hawaii~1K0.88×
16Maine~1K0.88×
17Idaho~2K0.87×
18New Hampshire~1K0.87×
19Washington, District of Columbia<1K0.87×
20Mississippi~3K0.86×
21New Mexico~2K0.86×
22Nebraska~2K0.86×
23Arkansas~3K0.85×
24Iowa~3K0.84×
25Kansas~2K0.84×
26Louisiana~4K0.83×
27Oklahoma~3K0.83×
28Utah~3K0.83×
29Alabama~4K0.82×
30Kentucky~4K0.82×
31Oregon~3K0.82×
32Nevada~3K0.82×
33Missouri~5K0.80×
34Wisconsin~4K0.80×
35Texas~30K0.79×
36Colorado~4K0.77×
37Arizona~6K0.76×
38South Carolina~4K0.76×
39Connecticut~3K0.75×
40Tennessee~5K0.74×
41Indiana~5K0.74×
42Washington~5K0.71×
43Minnesota~4K0.70×
44Maryland~4K0.68×
45Michigan~6K0.67×
46North Carolina~7K0.63×
47Virginia~5K0.61×
48Ohio~7K0.60×
49Georgia~7K0.59×
50Illinois~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Pizza Lovers, United States
0.58×1.00×23.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza Lovers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza Lovers audience
#·InterestCategoryAffinity×
01PizzaExpressFood & Beverages124.71×
02Marco's PizzaFood & Beverages87.41×
03Hungry Howie's PizzaFood & Beverages55.68×
04Godfather's PizzaFood & Beverages49.35×
05Mountain Mike's PizzaFood & Beverages47.10×
06Donatos PizzaFood & Beverages37.19×
07Round Table PizzaFood & Beverages32.15×
08GameCubeGames31.98×
09Torchy's TacosFood & Beverages26.30×
10Little CaesarsFood & Beverages18.69×
11Michigan State UniversityBusiness & Career16.69×
12QuikTripShopping10.56×
13Fish and chipsFood & Beverages10.06×
14Pizza deliveryFood & Beverages8.77×
15Yard HouseFood & Beverages8.77×
16CheeseburgerFood & Beverages7.88×
17Papa John's PizzaFood & Beverages4.91×
18Olive GardenFood & Beverages4.09×
19Buffalo Wild WingsFood & Beverages3.99×
20Pizza HutFood & Beverages3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza Lovers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza Lovers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
Family OrientationCONSERVATISM1.45×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza Lovers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
MindfulnessBALANCE0.80×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pizza Lovers have in United States?

Pizza Lovers has an estimated audience of 368,923 people in United States, concentrated in New Jersey and California.

02

What is the gender split and age of Pizza Lovers fans?

41.1% of Pizza Lovers fans are female, 58.9% are male, with an average age of 29.4 years.

03

Which brands do Pizza Lovers fans like most?

Pizza Lovers fans show strongest brand affinity for Marco's Pizza (87.41×), Little Caesars (18.69×), and PizzaExpress (124.71×) over the country average.

04

Where do Pizza Lovers fans live in United States?

Pizza Lovers fans in United States are most concentrated in New Jersey (reach ~200K), California (reach ~70K), and Pennsylvania (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pizza Lovers fans also like?

Beyond Pizza Lovers itself, the audience over-indexes on Little Caesars (18.69×), PizzaExpress (124.71×), Mountain Mike's Pizza (47.1×), and Hungry Howie's Pizza (55.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pizza Lovers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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