Pizza Lovers Audience in United States

Pizza Lovers logo

Pizza Lovers has an estimated audience of 368,923 people in United States. 41.1% are female, 58.9% are male, average age 29.4. Top regions: New Jersey, Pennsylvania, Florida. Top brand affinities: Sinaloa, JDSU, Home equity, Nebraska Cornhuskers football, Sub Zero (Official).

The average Pizza Lovers fan in United States is 29.4 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Pennsylvania, Florida. Top brand affinities include Sinaloa, JDSU, Home equity, with strongest over-indexing on Sinaloa (7.45× the country average). Demographically, the Pizza Lovers audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Pizza Lovers fans

Demographic split for Pizza Lovers audience in United States
MetricValue
Female41.1%
Male58.9%
Average age29.4
Estimated audience size368,923

Audience persona

The typical Pizza Lovers fan in United States is more male, around 29.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Pizza Lovers in United States
RegionReachAffinity
New Jersey185,04719.72×
Pennsylvania80,2916.46×
Florida58,9052.36×
Massachusetts42,8415.89×
California25,4370.63×
Texas23,9590.76×
New York20,1830.98×
Georgia2,5700.23×
Ohio2,2930.2×
Virginia2,1780.24×
Minnesota2,1140.4×
Illinois1,8300.15×
North Carolina1,7750.16×
Michigan1,7120.18×
Maryland1,6900.27×
Connecticut1,6650.45×
South Carolina1,4300.26×
Tennessee1,2270.17×
Indiana1,1870.18×
Washington1,0210.14×
Oklahoma8820.22×
Arizona8200.11×
Mississippi8120.27×
Kentucky8100.18×
Louisiana7820.16×
Arkansas7810.26×
Washington, District of Columbia7180.65×
Wisconsin7100.13×
Alabama6720.13×
West Virginia6700.39×
Alaska6690.85×
Colorado6520.11×
Nevada6250.18×
Kansas6190.21×
Idaho6190.33×
Missouri6000.1×
Hawaii5910.37×
Iowa5880.19×
Montana5830.57×
South Dakota5750.67×
North Dakota5600.74×
New Hampshire5520.38×
Wyoming5420.99×
Nebraska5410.29×
New Mexico5380.29×
Rhode Island5330.45×
Maine5330.4×
Oregon5290.13×
Utah5260.16×
Vermont5240.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pizza Lovers audience
BrandAffinityCategory
Sinaloa7.45×Travel & Leisure
JDSU3.33×Business & Career
Home equity1.66×Home & Garden
Nebraska Cornhuskers football2.76×Sports
Sub Zero (Official)7.52×Literature
Nationality1.61×Politics & Society
Hauser & Wirth11.02×Arts & Culture
Johnson C. Smith University19.44×Business & Career
Home staging3.57×Home & Garden
Justice1.85×Politics & Society
Noodle (Gorillaz)2.04×Music & Radio
Enrique Hernández (baseball)8.08×Sports
Monogram1.9×Home & Garden
Bang Rak District31.17×Travel & Leisure
Roger Daltrey4.87×Movies & TV
Elsword7.8×Games
Charlamagne Tha God4.22×Movies & TV
Hibachi3.45×Food & Beverages
Christmas Gifts2.12×Kids & Family
REC TEC Grills7.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pizza Lovers audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Convenience OrientationPREMIUM1.38
Risk AppetiteTHRILL1.2
Career OrientationPOWER1.14
Early Adopter MentalityPOWER1.13
Quality AwarenessPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Pizza Lovers
CountryShare
United States30.4%
Japan9.8%
India7.6%

See Pizza Lovers audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pizza Lovers have in United States?

Pizza Lovers has an estimated audience of 368,923 people in United States, concentrated in New Jersey and Pennsylvania.

What is the gender split and age of Pizza Lovers fans?

41.1% of Pizza Lovers fans are female, 58.9% are male, with an average age of 29.4 years.

Which brands do Pizza Lovers fans like most?

Pizza Lovers fans show strongest brand affinity for Sinaloa (7.45×), JDSU (3.33×), and Home equity (1.66×) over the country average.

Where do Pizza Lovers fans live in United States?

Pizza Lovers fans in United States are most concentrated in New Jersey (reach 185,047), Pennsylvania (reach 80,291), and Florida (reach 58,905). These three regions account for the largest share of the active audience.

What other brands do Pizza Lovers fans also like?

Beyond Pizza Lovers itself, the audience over-indexes on JDSU (3.33×), Home equity (1.66×), Nebraska Cornhuskers football (2.76×), and Sub Zero (Official) (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.