Rascasse Audience Intelligence

Donatos Pizza Target Market in United States

A data profile of the people who buy, follow and care about Donatos Pizza in United States — modelled from more than twelve digital signal sources. Donatos Pizza has an estimated audience of 1,074,245 people in United States.

#442among TV series in United States#2296among Brand in United States#1269in Food & Beverages

The average Donatos Pizza fan in United States is 38.6 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Indiana.

Top brand affinities include 8 Seconds, Uno Chicago Grill, Gorgonzola, with strongest over-indexing on 8 Seconds (131.89× the country average).

Demographically, the Donatos Pizza audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donatos Pizza fan in United States is balanced, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for 8 Seconds.

Category: Food & Beverages · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donatos Pizza profile in United States.

Audience size
1.1M
in United States
Gender
53.9%♀
46.1% male
Age
38.6
average years
Country rank
#22586
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Donatos Pizza

53.9% are female, 46.1% are male, average age 38.6.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Donatos Pizza audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.6
Estimated audience size1,074,245
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Donatos Pizza audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Donatos Pizza audience comes from United States.

Worldwide audience distribution share by country for Donatos Pizza
CountryShare
United States90.9%
Brazil2.6%
Canada1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donatos Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Donatos Pizza customers by region in United States
#RegionReachAffinity×
01Ohio~600K18.26×
02Kentucky~100K8.00×
03Indiana~100K4.92×
04Alabama~30K2.23×
05Tennessee~50K2.18×
06South Carolina~30K2.15×
07Oklahoma~20K1.81×
08Georgia~40K1.32×
09Virginia~20K0.89×
10West Virginia~4K0.81×
11North Dakota~2K0.81×
12Alaska~2K0.79×
13Florida~60K0.77×
14Maine~3K0.76×
15Montana~2K0.75×
16Vermont~1K0.71×
17Hawaii~3K0.69×
18South Dakota~2K0.65×
19Texas~50K0.59×
20North Carolina~20K0.59×
21Rhode Island~2K0.59×
22Pennsylvania~20K0.58×
23New Hampshire~2K0.56×
24Delaware~2K0.56×
25Mississippi~4K0.50×
26Arkansas~4K0.47×
27Idaho~2K0.47×
28Massachusetts~9K0.45×
29Nebraska~2K0.44×
30Washington, District of Columbia~1K0.44×
31Missouri~7K0.43×
32New Mexico~2K0.43×
33Oregon~5K0.42×
34Kansas~3K0.41×
35Washington~9K0.40×
36Colorado~7K0.40×
37Connecticut~4K0.39×
38Iowa~3K0.39×
39Arizona~8K0.38×
40Louisiana~5K0.38×
41Utah~3K0.36×
42Wisconsin~6K0.35×
43Nevada~4K0.34×
44Maryland~6K0.33×
45Michigan~9K0.31×
46Illinois~10K0.29×
47Minnesota~4K0.28×
48New Jersey~6K0.22×
49California~20K0.20×
50New York~10K0.18×
Fig. 06

Affinity by region

Affinity by region — Donatos Pizza, United States
0.18×1.00×18.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donatos Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donatos Pizza audience
#·InterestCategoryAffinity×
01Bravo! Cucina ItalianaFood & Beverages202.91×
028 SecondsMovies & TV131.89×
03Uno Chicago GrillFood & Beverages121.63×
04GorgonzolaFood & Beverages113.78×
05Lotte Department StoreFashion & Accessoires108.19×
06White ZinfandelFood & Beverages100.31×
07Tony MolyBeauty & Wellness83.21×
08Jeju ProvinceTravel & Leisure82.95×
09SuwonTravel & Leisure76.54×
10IncheonTravel & Leisure64.30×
11SconeFood & Beverages53.61×
12DaeguTravel & Leisure44.82×
13No Strings Attached (film)Movies & TV42.38×
14Style (TV series)Movies & TV32.30×
15Marco's PizzaFood & Beverages18.08×
16Round Table PizzaFood & Beverages17.62×
17Pizza deliveryFood & Beverages10.82×
18Little CaesarsFood & Beverages10.35×
19Pizza HutFood & Beverages5.90×
20Domino's PizzaFood & Beverages5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donatos Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donatos Pizza audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.41×
Pet OwnershipJOY1.40×
Healthy LifestyleBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donatos Pizza audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
CreativityOPEN0.84×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Donatos Pizza's target market in United States?

Donatos Pizza's target market in United States covers an estimated 1,074,245 people, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Donatos Pizza customers?

53.9% of the Donatos Pizza audience are female, 46.1% are male, with an average age of 38.6 years.

03

Which brands do Donatos Pizza fans like most?

Donatos Pizza fans show strongest brand affinity for 8 Seconds (131.89×), Uno Chicago Grill (121.63×), and Gorgonzola (113.78×) over the country average.

04

Where do Donatos Pizza fans live in United States?

Donatos Pizza fans in United States are most concentrated in Ohio (reach ~600K), Kentucky (reach ~100K), and Indiana (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Donatos Pizza fans also like?

Beyond Donatos Pizza itself, the audience over-indexes on Uno Chicago Grill (121.63×), Gorgonzola (113.78×), Marco's Pizza (18.08×), and Little Caesars (10.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Donatos Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Donatos Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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