Donatos Pizza Audience in United States

Donatos Pizza logo

Donatos Pizza has an estimated audience of 1,065,189 people in United States. 53.9% are female, 46.1% are male, average age 38.6. Top regions: Ohio, Kentucky, Indiana. Top brand affinities: 8 Seconds, Uno Chicago Grill, Gorgonzola, Little Caesars, Suwon.

The average Donatos Pizza fan in United States is 38.6 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Indiana. Top brand affinities include 8 Seconds, Uno Chicago Grill, Gorgonzola, with strongest over-indexing on 8 Seconds (131.89× the country average). Demographically, the Donatos Pizza audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: TV series

Demographics of Donatos Pizza fans

Demographic split for Donatos Pizza audience in United States
MetricValue
Female53.9%
Male46.1%
Average age38.6
Estimated audience size1,065,189

Audience persona

The typical Donatos Pizza fan in United States is balanced, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for 8 Seconds.

Top regions in United States

Top regions ranked by reach for Donatos Pizza in United States
RegionReachAffinity
Ohio510,29515.55×
Kentucky87,8356.58×
Indiana83,3614.28×
Florida62,8920.87×
Tennessee54,5352.55×
Georgia50,4011.54×
Texas49,1320.54×
South Carolina40,7802.54×
Alabama29,9502.01×
California28,3210.24×
Virginia26,7801.03×
North Carolina24,4230.76×
Pennsylvania24,3650.68×
Illinois12,2990.35×
New York11,6770.2×
Oklahoma11,6380.98×
Massachusetts9,9910.48×
Washington9,8140.46×
Arizona9,5930.44×
Michigan9,4810.34×
Missouri8,4720.49×
Colorado7,8010.46×
Maryland6,1610.34×
Wisconsin5,6340.35×
Oregon5,4610.45×
New Jersey4,4950.17×
West Virginia4,3850.88×
Connecticut3,1830.3×
Iowa2,8520.32×
Nevada2,8240.27×
Maine2,8070.74×
Minnesota1,9880.13×
Idaho1,9020.36×
New Hampshire1,7270.41×
Louisiana1,7130.12×
Nebraska1,4580.27×
Utah1,3340.14×
New Mexico1,3150.25×
Rhode Island1,2080.36×
Kansas1,1350.14×
Mississippi1,0210.12×
Arkansas9590.11×
Washington, District of Columbia8180.26×
Delaware6690.23×
Wyoming5070.32×
Vermont3390.18×
South Dakota3310.13×
Hawaii2550.06×
Montana2100.07×
Alaska2040.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donatos Pizza audience
BrandAffinityCategory
8 Seconds131.89×Movies & TV
Uno Chicago Grill121.63×Food & Beverages
Gorgonzola113.78×Food & Beverages
Little Caesars10.35×Food & Beverages
Suwon76.54×Travel & Leisure
No Strings Attached (film)42.38×Movies & TV
Bravo! Cucina Italiana202.91×Food & Beverages
Pizza Hut5.9×Food & Beverages
Scone53.61×Food & Beverages
Daegu44.82×Travel & Leisure
Tony Moly83.21×Beauty & Wellness
Style (TV series)32.3×Movies & TV
Pizza delivery10.82×Food & Beverages
White Zinfandel100.31×Food & Beverages
Incheon64.3×Travel & Leisure
Round Table Pizza17.62×Food & Beverages
Jeju Province82.95×Travel & Leisure
Hungry Howie's Pizza28.15×Food & Beverages
Busan30.59×Travel & Leisure
Tteokbokki72.94×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donatos Pizza audience
TraitClusterScore
Price SensitivityPREMIUM1.46
Community OrientationOPEN1.25
Career OrientationPOWER1.25
Convenience OrientationPREMIUM1.24
IndulgenceJOY1.19
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Donatos Pizza
CountryShare
United States90.9%
Brazil2.6%
Canada1.1%

See Donatos Pizza audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Donatos Pizza have in United States?

Donatos Pizza has an estimated audience of 1,065,189 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Donatos Pizza fans?

53.9% of Donatos Pizza fans are female, 46.1% are male, with an average age of 38.6 years.

Which brands do Donatos Pizza fans like most?

Donatos Pizza fans show strongest brand affinity for 8 Seconds (131.89×), Uno Chicago Grill (121.63×), and Gorgonzola (113.78×) over the country average.

Where do Donatos Pizza fans live in United States?

Donatos Pizza fans in United States are most concentrated in Ohio (reach 510,295), Kentucky (reach 87,835), and Indiana (reach 83,361). These three regions account for the largest share of the active audience.

What other brands do Donatos Pizza fans also like?

Beyond Donatos Pizza itself, the audience over-indexes on Uno Chicago Grill (121.63×), Gorgonzola (113.78×), Little Caesars (10.35×), and Suwon (76.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donatos Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.