Rascasse Audience Intelligence

Uno Chicago Grill Target Market in United States

A data profile of the people who buy, follow and care about Uno Chicago Grill in United States — modelled from more than twelve digital signal sources. Uno Chicago Grill has an estimated audience of 515,877 people in United States.

#119among Restaurants in United States#3699among Brand in United States#1919in Food & Beverages

The average Uno Chicago Grill fan in United States is 40.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Massachusetts.

Top brand affinities include King Soopers, Donatos Pizza, John's Incredible Pizza, with strongest over-indexing on King Soopers (166.52× the country average).

Demographically, the Uno Chicago Grill audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uno Chicago Grill fan in United States is more female, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for King Soopers.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uno Chicago Grill profile in United States.

Audience size
516K
in United States
Gender
61.3%♀
38.7% male
Age
40.5
average years
Country rank
#35976
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Uno Chicago Grill

61.3% are female, 38.7% are male, average age 40.5.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Uno Chicago Grill audience in United States
MetricValue
Female61.3%
Male38.7%
Average age40.5
Estimated audience size515,877
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Uno Chicago Grill audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

90.8%

of the worldwide Uno Chicago Grill audience comes from United States.

Worldwide audience distribution share by country for Uno Chicago Grill
CountryShare
United States90.8%
Germany2.7%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uno Chicago Grill audience in United States is strongest.

Fig. 05

Top regions by affinity

Uno Chicago Grill customers by region in United States
#RegionReachAffinity×
01Maine~10K5.92×
02Massachusetts~60K5.79×
03Rhode Island~8K5.07×
04New Hampshire~10K5.01×
05Virginia~40K3.49×
06New Jersey~40K3.46×
07Maryland~30K2.93×
08Pennsylvania~40K2.53×
09Florida~80K2.34×
10New York~60K2.27×
11Michigan~30K2.13×
12Washington, District of Columbia~2K1.46×
13Indiana~10K1.14×
14Wisconsin~8K1.00×
15Delaware~1K0.96×
16Connecticut~4K0.87×
17Alaska<1K0.83×
18North Dakota<1K0.83×
19Montana~1K0.82×
20South Dakota<1K0.82×
21Idaho~2K0.79×
22Hawaii~2K0.79×
23Mississippi~3K0.77×
24West Virginia~2K0.77×
25Illinois~10K0.75×
26Vermont<1K0.74×
27Arkansas~3K0.73×
28New Mexico~2K0.73×
29Nebraska~2K0.69×
30Utah~3K0.64×
31Louisiana~4K0.63×
32Kansas~2K0.61×
33Oklahoma~3K0.59×
34Oregon~3K0.58×
35Nevada~3K0.58×
36Iowa~2K0.56×
37Kentucky~3K0.47×
38Minnesota~3K0.42×
39Alabama~3K0.42×
40South Carolina~3K0.41×
41Missouri~3K0.40×
42Tennessee~4K0.39×
43Washington~4K0.38×
44Arizona~4K0.37×
45Colorado~3K0.37×
46Ohio~5K0.33×
47Georgia~5K0.29×
48North Carolina~4K0.29×
49Texas~8K0.19×
50California~9K0.16×
Fig. 06

Affinity by region

Affinity by region — Uno Chicago Grill, United States
0.16×1.00×5.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uno Chicago Grill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uno Chicago Grill audience
#·InterestCategoryAffinity×
01King SoopersShopping166.52×
02Donatos PizzaFood & Beverages121.63×
03John's Incredible PizzaFood & Beverages108.99×
04Red Baron PizzaFood & Beverages43.51×
05French'sFood & Beverages31.09×
06Imo's PizzaFood & Beverages30.63×
07Shakey's PizzaFood & Beverages30.43×
08Michigan State UniversityBusiness & Career23.62×
09SizzlerFood & Beverages20.00×
10The HivesMusic & Radio15.56×
11Weber GrillsHome & Garden14.69×
12Chyler LeighFashion & Accessoires14.09×
13Golden CorralFood & Beverages11.91×
14Colorado AvalancheSports8.53×
15Casey's General StoresFood & Beverages8.15×
16Dunkin' DonutsFood & Beverages4.40×
17KFCFood & Beverages4.13×
18DoughFood & Beverages4.10×
19RadioTechnology & Electronics2.91×
20Planet FitnessSports2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uno Chicago Grill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uno Chicago Grill audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.03×
Family OrientationCONSERVATISM1.51×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uno Chicago Grill audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.80×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Uno Chicago Grill's target market in United States?

Uno Chicago Grill's target market in United States covers an estimated 515,877 people, concentrated in Florida and New York.

02

What is the gender split and age of Uno Chicago Grill customers?

61.3% of the Uno Chicago Grill audience are female, 38.7% are male, with an average age of 40.5 years.

03

Which brands do Uno Chicago Grill fans like most?

Uno Chicago Grill fans show strongest brand affinity for King Soopers (166.52×), Donatos Pizza (121.63×), and John's Incredible Pizza (108.99×) over the country average.

04

Where do Uno Chicago Grill fans live in United States?

Uno Chicago Grill fans in United States are most concentrated in Florida (reach ~80K), New York (reach ~60K), and Massachusetts (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Uno Chicago Grill fans also like?

Beyond Uno Chicago Grill itself, the audience over-indexes on Donatos Pizza (121.63×), John's Incredible Pizza (108.99×), Michigan State University (23.62×), and French's (31.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Uno Chicago Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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