Uno Chicago Grill Audience in United States

Uno Chicago Grill logo

Uno Chicago Grill has an estimated audience of 504,946 people in United States. 61.3% are female, 38.7% are male, average age 40.5. Top regions: Florida, Massachusetts, Virginia. Top brand affinities: Sinaloa, Alaska, Sailor, Georgia Southern Eagles football, Nebraska Cornhuskers football.

The average Uno Chicago Grill fan in United States is 40.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, Virginia. Top brand affinities include Sinaloa, Alaska, Sailor, with strongest over-indexing on Sinaloa (8.92× the country average). Demographically, the Uno Chicago Grill audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Uno Chicago Grill fans

Demographic split for Uno Chicago Grill audience in United States
MetricValue
Female61.3%
Male38.7%
Average age40.5
Estimated audience size504,946

Audience persona

The typical Uno Chicago Grill fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Uno Chicago Grill in United States
RegionReachAffinity
Florida60,2671.76×
Massachusetts55,1765.55×
Virginia50,0234.07×
New York44,4361.57×
Pennsylvania43,4752.56×
New Jersey38,2962.98×
Michigan30,3022.29×
Maryland22,6212.61×
Illinois16,6910.99×
Wisconsin10,7211.41×
Indiana10,4081.13×
New Hampshire9,9384.99×
Rhode Island7,9954.97×
California7,1840.13×
Maine6,9233.83×
Texas6,4330.15×
Ohio5,5140.35×
Connecticut4,8520.96×
North Carolina3,3510.22×
Washington, District of Columbia3,0422×
Georgia2,8590.18×
Missouri2,1220.26×
South Carolina2,1160.28×
Alabama1,8460.26×
Colorado1,7750.22×
West Virginia1,7010.72×
Tennessee1,6840.17×
Iowa1,5190.37×
Arizona1,4260.14×
Delaware1,3560.97×
Minnesota1,3230.18×
Kentucky1,2930.2×
Washington1,1070.11×
Oklahoma5750.1×
Oregon5550.1×
Louisiana5210.08×
Kansas5190.13×
Nevada4740.1×
Vermont4520.51×
Utah3550.08×
Mississippi3210.08×
Nebraska2900.11×
Arkansas2850.07×
Hawaii2060.1×
Idaho2020.08×
New Mexico1880.07×
Alaska1870.17×
South Dakota1740.15×
Montana1630.12×
North Dakota1570.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uno Chicago Grill audience
BrandAffinityCategory
Sinaloa8.92×Travel & Leisure
Alaska3.67×Travel & Leisure
Sailor7.63×Travel & Leisure
Georgia Southern Eagles football14.73×Sports
Nebraska Cornhuskers football3.62×Sports
JDSU2.37×Business & Career
Johnson C. Smith University20×Business & Career
Kevin Shattenkirk37.6×Sports
Go Go's7.75×Music & Radio
Urban horticulture2.38×Home & Garden
Unique Gifts1.51×Shopping
Home staging2.93×Home & Garden
Picnic3.84×Kids & Family
Noodle (Gorillaz)1.93×Music & Radio
Nipsey Hussle3.03×Music & Radio
John Stuart Mill9.42×Politics & Society
Ken Griffey Jr.4×Sports
Public speaking1.9×Politics & Society
Hoosier Lottery3.41×Games
Hibachi3.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uno Chicago Grill audience
TraitClusterScore
Price SensitivityPREMIUM1.4
Convenience OrientationPREMIUM1.32
Community OrientationOPEN1.3
SpiritualityBALANCE1.24
Career OrientationPOWER1.24
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Uno Chicago Grill
CountryShare
United States90.6%
Germany2.7%
Brazil1.5%

See Uno Chicago Grill audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Uno Chicago Grill have in United States?

Uno Chicago Grill has an estimated audience of 504,946 people in United States, concentrated in Florida and Massachusetts.

What is the gender split and age of Uno Chicago Grill fans?

61.3% of Uno Chicago Grill fans are female, 38.7% are male, with an average age of 40.5 years.

Which brands do Uno Chicago Grill fans like most?

Uno Chicago Grill fans show strongest brand affinity for Sinaloa (8.92×), Alaska (3.67×), and Sailor (7.63×) over the country average.

Where do Uno Chicago Grill fans live in United States?

Uno Chicago Grill fans in United States are most concentrated in Florida (reach 60,267), Massachusetts (reach 55,176), and Virginia (reach 50,023). These three regions account for the largest share of the active audience.

What other brands do Uno Chicago Grill fans also like?

Beyond Uno Chicago Grill itself, the audience over-indexes on Alaska (3.67×), Sailor (7.63×), Georgia Southern Eagles football (14.73×), and Nebraska Cornhuskers football (3.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uno Chicago Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.