Rascasse Audience Intelligence

Shakey's Pizza Target Market in United States

A data profile of the people who buy, follow and care about Shakey's Pizza in United States — modelled from more than twelve digital signal sources. Shakey's Pizza has an estimated audience of 443,218 people in United States.

#128among Restaurants in United States#4053among Brand in United States#2079in Food & Beverages

The average Shakey's Pizza fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include A Time to Kill, Tramontina, Marco's Pizza, with strongest over-indexing on A Time to Kill (148.64× the country average).

Demographically, the Shakey's Pizza audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shakey's Pizza fan in United States is balanced, around 36.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for A Time to Kill.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shakey's Pizza profile in United States.

Audience size
443K
in United States
Gender
49.3%♀
50.7% male
Age
36.2
average years
Country rank
#39253
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shakey's Pizza

49.3% are female, 50.7% are male, average age 36.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Shakey's Pizza audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.2
Estimated audience size443,218
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Shakey's Pizza audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Shakey's Pizza audience comes from United States.

Worldwide audience distribution share by country for Shakey's Pizza
CountryShare
Philippines56.1%
United States31.5%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shakey's Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Shakey's Pizza customers by region in United States
#RegionReachAffinity×
01California~300K8.99×
02Nevada~10K2.91×
03Washington~20K2.61×
04Arizona~10K1.62×
05Wisconsin~9K1.43×
06Oregon~7K1.39×
07Colorado~9K1.28×
08Idaho~3K1.28×
09Minnesota~8K1.26×
10Alaska~1K1.11×
11Wyoming<1K1.11×
12Hawaii~2K1.07×
13New Mexico~2K1.05×
14Iowa~4K1.02×
15Maryland~8K0.99×
16North Dakota<1K0.99×
17Utah~4K0.98×
18South Dakota<1K0.97×
19Oklahoma~5K0.95×
20Kansas~3K0.94×
21Washington, District of Columbia~1K0.91×
22Montana~1K0.90×
23Indiana~7K0.89×
24Nebraska~2K0.89×
25Missouri~6K0.86×
26Rhode Island~1K0.85×
27Delaware~1K0.84×
28West Virginia~2K0.82×
29Maine~1K0.82×
30Arkansas~3K0.81×
31New Hampshire~1K0.81×
32Texas~30K0.79×
33Illinois~10K0.78×
34Mississippi~3K0.77×
35Tennessee~7K0.76×
36Virginia~8K0.74×
37Louisiana~4K0.74×
38Alabama~5K0.73×
39Kentucky~4K0.69×
40Connecticut~3K0.66×
41South Carolina~4K0.65×
42Georgia~8K0.61×
43North Carolina~7K0.56×
44Ohio~7K0.55×
45Massachusetts~5K0.53×
46Florida~20K0.52×
47Michigan~6K0.52×
48New Jersey~6K0.50×
49Pennsylvania~7K0.47×
50New York~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Shakey's Pizza, United States
0.42×1.00×8.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shakey's Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shakey's Pizza audience
#·InterestCategoryAffinity×
01TramontinaBusiness & Career316.32×
02A Time to KillMovies & TV148.64×
03Pizza cutterFood & Beverages125.82×
04John's Incredible PizzaFood & Beverages97.66×
05PizzaExpressFood & Beverages71.15×
06Boston PizzaFood & Beverages69.66×
07SizzlerFood & Beverages67.64×
08Pizza InnFood & Beverages50.00×
09FatburgerFood & Beverages49.34×
10Godfather's PizzaFood & Beverages47.97×
11Imo's PizzaFood & Beverages47.22×
12FuddruckersFood & Beverages47.20×
13Peter Piper PizzaFood & Beverages44.26×
14Marco's PizzaFood & Beverages37.89×
15Papa Murphy'sFood & Beverages30.06×
16Round Table PizzaFood & Beverages26.97×
17Golden CorralFood & Beverages13.23×
18Little CaesarsFood & Beverages11.98×
19Papa John's PizzaFood & Beverages9.53×
20Domino's PizzaFood & Beverages5.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shakey's Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shakey's Pizza audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.53×
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shakey's Pizza audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
DIY MentalityTHRILL0.98×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shakey's Pizza's target market in United States?

Shakey's Pizza's target market in United States covers an estimated 443,218 people, concentrated in California and Texas.

02

What is the gender split and age of Shakey's Pizza customers?

49.3% of the Shakey's Pizza audience are female, 50.7% are male, with an average age of 36.2 years.

03

Which brands do Shakey's Pizza fans like most?

Shakey's Pizza fans show strongest brand affinity for A Time to Kill (148.64×), Tramontina (316.32×), and Marco's Pizza (37.89×) over the country average.

04

Where do Shakey's Pizza fans live in United States?

Shakey's Pizza fans in United States are most concentrated in California (reach ~300K), Texas (reach ~30K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shakey's Pizza fans also like?

Beyond Shakey's Pizza itself, the audience over-indexes on Tramontina (316.32×), Marco's Pizza (37.89×), Sizzler (67.64×), and John's Incredible Pizza (97.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Shakey's Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shakey's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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