Papa Murphy's Audience in United States

Papa Murphy's logo

Papa Murphy's has an estimated audience of 830,179 people in United States. 57.3% are female, 42.7% are male, average age 39.3. Top regions: Washington, Oregon, California. Top brand affinities: Little Caesars, Round Table Pizza, Hungry Howie's Pizza, Pizza Hut, Sizzler.

The average Papa Murphy's fan in United States is 39.3 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, Oregon, California. Top brand affinities include Little Caesars, Round Table Pizza, Hungry Howie's Pizza, with strongest over-indexing on Little Caesars (10.16× the country average). Demographically, the Papa Murphy's audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Papa Murphy's fans

Demographic split for Papa Murphy's audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.3
Estimated audience size830,179

Audience persona

The typical Papa Murphy's fan in United States is more female, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Little Caesars.

Top regions in United States

Top regions ranked by reach for Papa Murphy's in United States
RegionReachAffinity
Washington61,9683.72×
Oregon53,6545.64×
California48,8160.53×
Minnesota35,3872.97×
Wisconsin31,1702.5×
Colorado29,7262.27×
Utah22,8443.07×
Idaho19,9304.79×
Missouri14,0041.05×
Texas13,6060.19×
Arizona12,4240.73×
Kansas10,9121.67×
Iowa10,2181.49×
Nevada7,7220.96×
Illinois6,9570.25×
North Dakota6,8404.01×
South Dakota5,9503.1×
Montana5,7782.51×
Indiana5,7180.38×
Nebraska5,1201.23×
Tennessee4,9390.3×
New Mexico3,9520.95×
Florida3,7490.07×
Wyoming3,6522.97×
Michigan3,5460.16×
North Carolina3,4640.14×
Alaska3,0521.72×
Alabama2,7100.23×
Oklahoma2,4700.27×
Kentucky2,2090.21×
Arkansas1,5090.22×
Georgia1,5020.06×
South Carolina1,3990.11×
Ohio1,1420.04×
Virginia8930.04×
New York8530.02×
Louisiana6800.06×
Pennsylvania6410.02×
Mississippi5230.08×
Maryland3750.03×
New Jersey2900.01×
Massachusetts2600.02×
Hawaii1560.04×
Connecticut1200.01×
Washington, District of Columbia1040.04×
West Virginia1020.03×
New Hampshire510.02×
Maine480.02×
Delaware390.02×
Rhode Island360.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Papa Murphy's audience
BrandAffinityCategory
Little Caesars10.16×Food & Beverages
Round Table Pizza25.39×Food & Beverages
Hungry Howie's Pizza34.76×Food & Beverages
Pizza Hut4.74×Food & Beverages
Sizzler24.96×Food & Beverages
Mountain Mike's Pizza20.14×Food & Beverages
Ledo Pizza28.32×Food & Beverages
Gatti's Pizza32.86×Food & Beverages
J. D. Power and Associates33.02×Cars & Mobility
J. D. Power31.81×Cars & Mobility
GfK92.78×Business & Career
Panda Express3.58×Food & Beverages
Fuddruckers19.67×Food & Beverages
Pizza Inn24.06×Food & Beverages
Papa Gino's21.73×Food & Beverages
The Pizza Company41.74×Food & Beverages
Noodles & Company8.15×Food & Beverages
Texas Roadhouse2.36×Food & Beverages
Golden Corral5.62×Food & Beverages
Marco's Pizza20.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Papa Murphy's audience
TraitClusterScore
ExtroversionTHRILL1.42
Convenience OrientationPREMIUM1.28
Price SensitivityPREMIUM1.27
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.21
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Papa Murphy's
CountryShare
United States96.5%
China0.9%
Greece0.3%

See Papa Murphy's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Papa Murphy's have in United States?

Papa Murphy's has an estimated audience of 830,179 people in United States, concentrated in Washington and Oregon.

What is the gender split and age of Papa Murphy's fans?

57.3% of Papa Murphy's fans are female, 42.7% are male, with an average age of 39.3 years.

Which brands do Papa Murphy's fans like most?

Papa Murphy's fans show strongest brand affinity for Little Caesars (10.16×), Round Table Pizza (25.39×), and Hungry Howie's Pizza (34.76×) over the country average.

Where do Papa Murphy's fans live in United States?

Papa Murphy's fans in United States are most concentrated in Washington (reach 61,968), Oregon (reach 53,654), and California (reach 48,816). These three regions account for the largest share of the active audience.

What other brands do Papa Murphy's fans also like?

Beyond Papa Murphy's itself, the audience over-indexes on Round Table Pizza (25.39×), Hungry Howie's Pizza (34.76×), Pizza Hut (4.74×), and Sizzler (24.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Papa Murphy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.