Rascasse Audience Intelligence

Papa Murphy's Target Market in United States

A data profile of the people who buy, follow and care about Papa Murphy's in United States — modelled from more than twelve digital signal sources. Papa Murphy's has an estimated audience of 5,530,892 people in United States.

#42among Restaurants in United States#631among Brand in United States#426in Food & Beverages

The average Papa Murphy's fan in United States is 39.3 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, Oregon, California.

Top brand affinities include Marco's Pizza, Little Caesars, Round Table Pizza, with strongest over-indexing on Marco's Pizza (20.98× the country average).

Demographically, the Papa Murphy's audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Papa Murphy's fan in United States is more female, around 39.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Papa Murphy's profile in United States.

Audience size
5.5M
in United States
Gender
57.3%♀
42.7% male
Age
39.3
average years
Country rank
#6116
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Papa Murphy's

57.3% are female, 42.7% are male, average age 39.3.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Papa Murphy's audience in United States
MetricValue
Female57.3%
Male42.7%
Average age39.3
Estimated audience size5,530,892
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Papa Murphy's audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Papa Murphy's audience comes from United States.

Worldwide audience distribution share by country for Papa Murphy's
CountryShare
United States97.9%
United Arab Emirates0.6%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Papa Murphy's audience in United States is strongest.

Fig. 05

Top regions by affinity

Papa Murphy's customers by region in United States
#RegionReachAffinity×
01Oregon~50K5.44×
02Idaho~20K4.91×
03North Dakota~8K4.41×
04Washington~60K3.59×
05Wyoming~4K3.41×
06South Dakota~6K3.32×
07Minnesota~40K2.95×
08Utah~20K2.95×
09Montana~6K2.68×
10Wisconsin~30K2.42×
11Colorado~30K2.14×
12Alaska~3K1.87×
13Kansas~10K1.64×
14Iowa~10K1.47×
15Nebraska~5K1.14×
16Missouri~10K0.98×
17New Mexico~4K0.89×
18Nevada~7K0.88×
19Arizona~10K0.64×
20Vermont<1K0.55×
21California~40K0.49×
22Rhode Island~1K0.39×
23Indiana~6K0.36×
24Delaware<1K0.36×
25New Hampshire~1K0.32×
26Maine<1K0.30×
27Tennessee~4K0.27×
28Oklahoma~2K0.26×
29West Virginia<1K0.24×
30Illinois~6K0.23×
31Kentucky~2K0.23×
32Arkansas~2K0.22×
33Alabama~2K0.21×
34Texas~10K0.17×
35Hawaii<1K0.17×
36Michigan~3K0.16×
37Connecticut~1K0.16×
38North Carolina~3K0.13×
39Mississippi<1K0.13×
40South Carolina~1K0.11×
41Louisiana~1K0.10×
42Massachusetts~1K0.09×
43New Jersey~2K0.08×
44Maryland~1K0.08×
45Georgia~2K0.07×
46Florida~3K0.06×
47Ohio~2K0.06×
48Virginia~1K0.06×
49Pennsylvania~1K0.05×
50New York~2K0.04×
Fig. 06

Affinity by region

Affinity by region — Papa Murphy's, United States
0.04×1.00×5.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Papa Murphy's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Papa Murphy's audience
#·InterestCategoryAffinity×
01GfKBusiness & Career92.78×
02Hungry Howie's PizzaFood & Beverages34.76×
03Godfather's PizzaFood & Beverages34.18×
04J. D. Power and AssociatesCars & Mobility33.02×
05Gatti's PizzaFood & Beverages32.86×
06J. D. PowerCars & Mobility31.81×
07Ledo PizzaFood & Beverages28.32×
08Round Table PizzaFood & Beverages25.39×
09SizzlerFood & Beverages24.96×
10Pizza InnFood & Beverages24.06×
11Papa Gino'sFood & Beverages21.73×
12Marco's PizzaFood & Beverages20.98×
13Mountain Mike's PizzaFood & Beverages20.14×
14FuddruckersFood & Beverages19.67×
15Little CaesarsFood & Beverages10.16×
16Noodles & CompanyFood & Beverages8.15×
17Papa John's PizzaFood & Beverages5.90×
18Domino's PizzaFood & Beverages5.17×
19Pizza HutFood & Beverages4.74×
20Panda ExpressFood & Beverages3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Papa Murphy's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Papa Murphy's audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.34×
Convenience OrientationPREMIUM1.30×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Papa Murphy's audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Papa Murphy's's target market in United States?

Papa Murphy's's target market in United States covers an estimated 5,530,892 people, concentrated in Washington and Oregon.

02

What is the gender split and age of Papa Murphy's customers?

57.3% of the Papa Murphy's audience are female, 42.7% are male, with an average age of 39.3 years.

03

Which brands do Papa Murphy's fans like most?

Papa Murphy's fans show strongest brand affinity for Marco's Pizza (20.98×), Little Caesars (10.16×), and Round Table Pizza (25.39×) over the country average.

04

Where do Papa Murphy's fans live in United States?

Papa Murphy's fans in United States are most concentrated in Washington (reach ~60K), Oregon (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Papa Murphy's fans also like?

Beyond Papa Murphy's itself, the audience over-indexes on Little Caesars (10.16×), Round Table Pizza (25.39×), Hungry Howie's Pizza (34.76×), and Godfather's Pizza (34.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Papa Murphy's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Papa Murphy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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