Rascasse Audience Intelligence

Pizza Inn Target Market in United States

A data profile of the people who buy, follow and care about Pizza Inn in United States — modelled from more than twelve digital signal sources. Pizza Inn has an estimated audience of 837,039 people in United States.

#99among Restaurants in United States#2725among Brand in United States#1477in Food & Beverages

The average Pizza Inn fan in United States is 34.0 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, South Carolina.

Top brand affinities include Marco's Pizza, Little Caesars, Penn Station (restaurant), with strongest over-indexing on Marco's Pizza (75.33× the country average).

Demographically, the Pizza Inn audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pizza Inn fan in United States is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Marco's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pizza Inn profile in United States.

Audience size
837K
in United States
Gender
49.5%♀
50.5% male
Age
34.0
average years
Country rank
#26640
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pizza Inn

49.5% are female, 50.5% are male, average age 34.0.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Pizza Inn audience in United States
MetricValue
Female49.5%
Male50.5%
Average age34.0
Estimated audience size837,039
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Pizza Inn audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4915%
50+12%
Fig. 04

Worldwide distribution

51.6%

of the worldwide Pizza Inn audience comes from United States.

Worldwide audience distribution share by country for Pizza Inn
CountryShare
United States51.6%
Saudi Arabia13.2%
Kenya4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pizza Inn audience in United States is strongest.

Fig. 05

Top regions by affinity

Pizza Inn customers by region in United States
#RegionReachAffinity×
01Arkansas~50K7.68×
02South Carolina~90K7.48×
03North Carolina~200K6.67×
04Mississippi~40K6.41×
05New Mexico~20K3.77×
06Tennessee~60K3.51×
07Oklahoma~30K3.23×
08Kentucky~30K2.81×
09Texas~100K1.97×
10Missouri~20K1.74×
11Georgia~30K1.02×
12Vermont~1K0.81×
13Rhode Island~2K0.80×
14Alaska~1K0.80×
15Hawaii~3K0.76×
16Montana~2K0.75×
17Delaware~2K0.75×
18Virginia~20K0.74×
19Idaho~3K0.71×
20Maine~2K0.71×
21New Hampshire~2K0.69×
22South Dakota~1K0.65×
23Louisiana~7K0.63×
24North Dakota~1K0.61×
25Connecticut~4K0.54×
26Nebraska~2K0.54×
27Utah~4K0.51×
28Washington, District of Columbia~1K0.47×
29West Virginia~2K0.46×
30Oregon~4K0.44×
31Nevada~3K0.43×
32Alabama~5K0.42×
33Iowa~3K0.37×
34Wisconsin~4K0.36×
35Kansas~2K0.35×
36Massachusetts~5K0.32×
37Indiana~5K0.32×
38Minnesota~4K0.32×
39New Jersey~6K0.27×
40Washington~4K0.27×
41Maryland~4K0.27×
42Michigan~5K0.25×
43Colorado~3K0.25×
44Illinois~7K0.24×
45Arizona~4K0.23×
46Pennsylvania~6K0.20×
47Ohio~5K0.19×
48Florida~8K0.15×
49New York~6K0.13×
50California~10K0.10×
Fig. 06

Affinity by region

Affinity by region — Pizza Inn, United States
0.10×1.00×7.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pizza Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pizza Inn audience
#·InterestCategoryAffinity×
01MOS BurgerFood & Beverages258.32×
02Boston PizzaFood & Beverages141.59×
03PizzaExpressFood & Beverages120.06×
04Gatti's PizzaFood & Beverages114.49×
05Papa Gino'sFood & Beverages102.55×
06Hungry Howie's PizzaFood & Beverages97.71×
07Ledo PizzaFood & Beverages89.25×
08Marco's PizzaFood & Beverages75.33×
09Peter Piper PizzaFood & Beverages72.37×
10Mountain Mike's PizzaFood & Beverages71.31×
11WWE 2KGames53.35×
12Skyline ChiliFood & Beverages51.96×
13Penn Station (restaurant)Food & Beverages48.09×
14Round Table PizzaFood & Beverages44.39×
15Brock LesnarSports40.79×
16Little CaesarsFood & Beverages39.66×
17Pollo CamperoFood & Beverages37.73×
18Pizza HutFood & Beverages19.65×
19Papa John's PizzaFood & Beverages17.94×
20Domino's PizzaFood & Beverages13.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pizza Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pizza Inn audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.72×
Price SensitivityPREMIUM1.41×
Healthy LifestyleBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pizza Inn audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
CreativityOPEN0.96×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pizza Inn's target market in United States?

Pizza Inn's target market in United States covers an estimated 837,039 people, concentrated in North Carolina and Texas.

02

What is the gender split and age of Pizza Inn customers?

49.5% of the Pizza Inn audience are female, 50.5% are male, with an average age of 34.0 years.

03

Which brands do Pizza Inn fans like most?

Pizza Inn fans show strongest brand affinity for Marco's Pizza (75.33×), Little Caesars (39.66×), and Penn Station (restaurant) (48.09×) over the country average.

04

Where do Pizza Inn fans live in United States?

Pizza Inn fans in United States are most concentrated in North Carolina (reach ~200K), Texas (reach ~100K), and South Carolina (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Pizza Inn fans also like?

Beyond Pizza Inn itself, the audience over-indexes on Little Caesars (39.66×), Penn Station (restaurant) (48.09×), Pizza Hut (19.65×), and Hungry Howie's Pizza (97.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Pizza Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pizza Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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