Ledo Pizza Audience in United States

Ledo Pizza logo

Ledo Pizza has an estimated audience of 1,015,416 people in United States. 50.8% are female, 49.2% are male, average age 37.3. Top regions: Maryland, Virginia, Washington, District of Columbia. Top brand affinities: Dan Henderson, Penn Station (restaurant), Sizzler, Fatburger, Little Caesars.

The average Ledo Pizza fan in United States is 37.3 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Washington, District of Columbia. Top brand affinities include Dan Henderson, Penn Station (restaurant), Sizzler, with strongest over-indexing on Dan Henderson (113.11× the country average). Demographically, the Ledo Pizza audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Ledo Pizza fans

Demographic split for Ledo Pizza audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.3
Estimated audience size1,015,416

Audience persona

The typical Ledo Pizza fan in United States is balanced, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Dan Henderson.

Top regions in United States

Top regions ranked by reach for Ledo Pizza in United States
RegionReachAffinity
Maryland409,57923.46×
Virginia131,2895.31×
Washington, District of Columbia36,79812.06×
Florida18,9550.28×
New York18,7250.33×
California14,1630.13×
Illinois13,9320.41×
Pennsylvania13,8170.4×
North Carolina13,5900.44×
South Carolina12,8230.84×
West Virginia10,8182.29×
Delaware7,6602.73×
New Jersey4,8790.19×
Ohio4,1550.13×
Texas4,1520.05×
Georgia3,6310.12×
Massachusetts2,0260.1×
Tennessee1,7630.09×
Michigan1,6300.06×
Connecticut1,4870.15×
Indiana1,3280.07×
Colorado1,1720.07×
Washington1,0200.05×
Kentucky8980.07×
Arizona8950.04×
Alabama6740.05×
Missouri6620.04×
Nevada5850.06×
Wisconsin5690.04×
Louisiana4400.03×
Oregon4300.04×
Minnesota4120.03×
New Hampshire3990.1×
Iowa3510.04×
Maine2980.08×
Oklahoma2860.03×
Kansas2830.04×
Utah2200.02×
Rhode Island2170.07×
Arkansas2110.03×
Mississippi2060.02×
Vermont1660.09×
New Mexico1300.03×
Hawaii1280.03×
Idaho1260.02×
Nebraska1240.02×
Montana1180.04×
Alaska1100.05×
South Dakota880.04×
North Dakota850.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ledo Pizza audience
BrandAffinityCategory
Dan Henderson113.11×Sports
Penn Station (restaurant)13.65×Food & Beverages
Sizzler28.93×Food & Beverages
Fatburger30.89×Food & Beverages
Little Caesars4.21×Food & Beverages
Pizza cutter52.44×Food & Beverages
Music1.65×Business & Career
Pizza Inn23.8×Food & Beverages
Pollo Campero9.89×Food & Beverages
Johnny Rockets22.39×Food & Beverages
PizzaExpress26.94×Food & Beverages
Fuddruckers18.44×Food & Beverages
Sports1.63×Sports
Rhythm and blues music2.29×Music & Radio
Twitch3.74×Games
NBA2.1×Sports
Reading1.55×Literature
Games1.61×Games
Entertainment1.6×Movies & TV
Live events1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ledo Pizza audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
Convenience OrientationPREMIUM1.34
Price SensitivityPREMIUM1.32
Career OrientationPOWER1.29
DIY MentalityTHRILL1.18
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Ledo Pizza
CountryShare
United States95.9%
Canada1.3%
Brazil1.1%

See Ledo Pizza audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ledo Pizza have in United States?

Ledo Pizza has an estimated audience of 1,015,416 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Ledo Pizza fans?

50.8% of Ledo Pizza fans are female, 49.2% are male, with an average age of 37.3 years.

Which brands do Ledo Pizza fans like most?

Ledo Pizza fans show strongest brand affinity for Dan Henderson (113.11×), Penn Station (restaurant) (13.65×), and Sizzler (28.93×) over the country average.

Where do Ledo Pizza fans live in United States?

Ledo Pizza fans in United States are most concentrated in Maryland (reach 409,579), Virginia (reach 131,289), and Washington, District of Columbia (reach 36,798). These three regions account for the largest share of the active audience.

What other brands do Ledo Pizza fans also like?

Beyond Ledo Pizza itself, the audience over-indexes on Penn Station (restaurant) (13.65×), Sizzler (28.93×), Fatburger (30.89×), and Little Caesars (4.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ledo Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.