Rascasse Audience Intelligence

Ledo Pizza Target Market in United States

A data profile of the people who buy, follow and care about Ledo Pizza in United States — modelled from more than twelve digital signal sources. Ledo Pizza has an estimated audience of 1,038,121 people in United States.

#2349among Brand in United States#1290in Food & Beverages

The average Ledo Pizza fan in United States is 37.3 years old, balanced, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, New York.

Top brand affinities include Dan Henderson, Penn Station (restaurant), Sizzler, with strongest over-indexing on Dan Henderson (113.11× the country average).

Demographically, the Ledo Pizza audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ledo Pizza fan in United States is balanced, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Dan Henderson.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ledo Pizza profile in United States.

Audience size
1M
in United States
Gender
50.8%♀
49.2% male
Age
37.3
average years
Country rank
#23097
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ledo Pizza

50.8% are female, 49.2% are male, average age 37.3.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Ledo Pizza audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.3
Estimated audience size1,038,121
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Ledo Pizza audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Ledo Pizza audience comes from United States.

Worldwide audience distribution share by country for Ledo Pizza
CountryShare
United States95.3%
Canada1.2%
Brazil1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ledo Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Ledo Pizza customers by region in United States
#RegionReachAffinity×
01Maryland~400K22.24×
02Washington, District of Columbia~30K11.23×
03Virginia~100K4.98×
04Delaware~8K2.68×
05West Virginia~10K2.32×
06South Carolina~20K1.03×
07New York~50K0.89×
08Alaska~2K0.89×
09Montana~2K0.87×
10Wyoming~1K0.82×
11South Dakota~2K0.81×
12North Dakota~2K0.81×
13Idaho~4K0.74×
14Hawaii~3K0.73×
15New Mexico~4K0.72×
16Nebraska~4K0.71×
17Mississippi~6K0.70×
18Arkansas~6K0.70×
19Minnesota~9K0.62×
20Rhode Island~2K0.62×
21Oklahoma~7K0.60×
22Kansas~5K0.58×
23Utah~5K0.57×
24Iowa~4K0.53×
25Maine~2K0.53×
26Louisiana~7K0.51×
27New Hampshire~2K0.50×
28Arizona~10K0.46×
29Oregon~5K0.45×
30Illinois~10K0.42×
31Alabama~6K0.41×
32Wisconsin~6K0.40×
33North Carolina~10K0.39×
34Missouri~6K0.38×
35Nevada~4K0.37×
36Pennsylvania~10K0.35×
37Kentucky~4K0.34×
38Florida~20K0.30×
39Connecticut~3K0.27×
40Colorado~4K0.26×
41Washington~5K0.25×
42Indiana~5K0.25×
43Tennessee~5K0.24×
44New Jersey~6K0.23×
45Michigan~5K0.21×
46Massachusetts~4K0.20×
47Ohio~5K0.17×
48Georgia~5K0.17×
49California~20K0.16×
50Texas~9K0.11×
Fig. 06

Affinity by region

Affinity by region — Ledo Pizza, United States
0.11×1.00×22.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ledo Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ledo Pizza audience
#·InterestCategoryAffinity×
01Dan HendersonSports113.11×
02Pizza cutterFood & Beverages52.44×
03FatburgerFood & Beverages30.89×
04SizzlerFood & Beverages28.93×
05PizzaExpressFood & Beverages26.94×
06Pizza InnFood & Beverages23.80×
07Johnny RocketsFood & Beverages22.39×
08Godfather's PizzaFood & Beverages19.17×
09FuddruckersFood & Beverages18.44×
10Penn Station (restaurant)Food & Beverages13.65×
11Pollo CamperoFood & Beverages9.89×
12Marco's PizzaFood & Beverages9.29×
13Little CaesarsFood & Beverages4.21×
14TwitchGames3.74×
15Rhythm and blues musicMusic & Radio2.29×
16NBASports2.10×
17NFLSports1.75×
18MusicBusiness & Career1.65×
19FIFA World Cup 2026Sports1.65×
20SportsSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ledo Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ledo Pizza audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
SustainabilityBALANCE1.67×
Pet OwnershipJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ledo Pizza audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.67×
TraditionCONSERVATISM0.69×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ledo Pizza's target market in United States?

Ledo Pizza's target market in United States covers an estimated 1,038,121 people, concentrated in Maryland and Virginia.

02

What is the gender split and age of Ledo Pizza customers?

50.8% of the Ledo Pizza audience are female, 49.2% are male, with an average age of 37.3 years.

03

Which brands do Ledo Pizza fans like most?

Ledo Pizza fans show strongest brand affinity for Dan Henderson (113.11×), Penn Station (restaurant) (13.65×), and Sizzler (28.93×) over the country average.

04

Where do Ledo Pizza fans live in United States?

Ledo Pizza fans in United States are most concentrated in Maryland (reach ~400K), Virginia (reach ~100K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ledo Pizza fans also like?

Beyond Ledo Pizza itself, the audience over-indexes on Penn Station (restaurant) (13.65×), Sizzler (28.93×), Marco's Pizza (9.29×), and Fatburger (30.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ledo Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ledo Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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