Rascasse Audience Intelligence

Sizzler Target Market in United States

A data profile of the people who buy, follow and care about Sizzler in United States — modelled from more than twelve digital signal sources. Sizzler has an estimated audience of 1,536,838 people in United States.

#78among Restaurants in United States#1811among Brand in United States#1030in Food & Beverages

The average Sizzler fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Utah, Arizona.

Top brand affinities include Fuddruckers, Golden Corral, Western Sizzlin', with strongest over-indexing on Fuddruckers (139.33× the country average).

Demographically, the Sizzler audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sizzler fan in United States is more female, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fuddruckers.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sizzler profile in United States.

Audience size
1.5M
in United States
Gender
55.7%♀
44.3% male
Age
43.3
average years
Country rank
#17433
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sizzler

55.7% are female, 44.3% are male, average age 43.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Sizzler audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.3
Estimated audience size1,536,838
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Sizzler audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4925%
50+29%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Sizzler audience comes from United States.

Worldwide audience distribution share by country for Sizzler
CountryShare
United States48.4%
Thailand12.3%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sizzler audience in United States is strongest.

Fig. 05

Top regions by affinity

Sizzler customers by region in United States
#RegionReachAffinity×
01California~1M10.58×
02Utah~100K8.10×
03Idaho~40K5.76×
04Oregon~70K3.66×
05Arizona~80K2.51×
06New Mexico~10K1.76×
07Nevada~20K1.50×
08Washington~30K0.91×
09Virginia~30K0.69×
10Hawaii~5K0.68×
11Montana~3K0.65×
12Alaska~2K0.63×
13Vermont~2K0.63×
14North Dakota~2K0.60×
15Washington, District of Columbia~3K0.59×
16South Dakota~2K0.59×
17Colorado~10K0.57×
18Nebraska~4K0.57×
19Delaware~2K0.55×
20Rhode Island~3K0.52×
21Mississippi~7K0.51×
22Florida~50K0.49×
23West Virginia~4K0.49×
24New Hampshire~3K0.49×
25Maine~3K0.49×
26New Jersey~20K0.48×
27New York~40K0.47×
28Maryland~10K0.47×
29Kansas~5K0.45×
30Indiana~10K0.44×
31Arkansas~6K0.44×
32Tennessee~10K0.43×
33Kentucky~8K0.43×
34Connecticut~7K0.43×
35Illinois~20K0.42×
36Oklahoma~7K0.42×
37Georgia~20K0.41×
38Iowa~5K0.41×
39Missouri~10K0.40×
40Wisconsin~9K0.40×
41Alabama~9K0.40×
42Texas~50K0.39×
43Louisiana~8K0.39×
44Pennsylvania~20K0.38×
45South Carolina~9K0.38×
46North Carolina~20K0.37×
47Ohio~20K0.36×
48Minnesota~8K0.35×
49Michigan~10K0.34×
50Massachusetts~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Sizzler, United States
0.33×1.00×10.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sizzler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sizzler audience
#·InterestCategoryAffinity×
01Western Sizzlin'Food & Beverages170.44×
02FuddruckersFood & Beverages139.33×
03Pizza cutterFood & Beverages135.98×
04The Old Spaghetti FactoryFood & Beverages105.33×
05Big Boy RestaurantsFood & Beverages95.96×
06FatburgerFood & Beverages88.87×
07Ledo PizzaFood & Beverages81.64×
08Pizza InnFood & Beverages75.11×
09Papa Gino'sFood & Beverages69.12×
10Donatos PizzaFood & Beverages58.76×
11Johnny RocketsFood & Beverages57.29×
12Godfather's PizzaFood & Beverages48.65×
13Golden CorralFood & Beverages42.21×
14Denny'sFood & Beverages27.94×
15Papa Murphy'sFood & Beverages26.72×
16Penn Station (restaurant)Food & Beverages20.00×
17LongHorn SteakhouseFood & Beverages13.61×
18Olive GardenFood & Beverages10.35×
19Little CaesarsFood & Beverages9.95×
20Texas RoadhouseFood & Beverages9.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sizzler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sizzler audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.67×
Quality AwarenessPREMIUM1.39×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sizzler audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.98×
MindfulnessBALANCE1.00×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sizzler's target market in United States?

Sizzler's target market in United States covers an estimated 1,536,838 people, concentrated in California and Utah.

02

What is the gender split and age of Sizzler customers?

55.7% of the Sizzler audience are female, 44.3% are male, with an average age of 43.3 years.

03

Which brands do Sizzler fans like most?

Sizzler fans show strongest brand affinity for Fuddruckers (139.33×), Golden Corral (42.21×), and Western Sizzlin' (170.44×) over the country average.

04

Where do Sizzler fans live in United States?

Sizzler fans in United States are most concentrated in California (reach ~1M), Utah (reach ~100K), and Arizona (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sizzler fans also like?

Beyond Sizzler itself, the audience over-indexes on Golden Corral (42.21×), Western Sizzlin' (170.44×), The Old Spaghetti Factory (105.33×), and Denny's (27.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Sizzler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sizzler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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