Sizzler Audience in United States

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Sizzler has an estimated audience of 1,551,136 people in United States. 55.7% are female, 44.3% are male, average age 43.3. Top regions: California, Utah, Arizona. Top brand affinities: Fuddruckers, Golden Corral, Western Sizzlin', The Old Spaghetti Factory, Fatburger.

The average Sizzler fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, Arizona. Top brand affinities include Fuddruckers, Golden Corral, Western Sizzlin', with strongest over-indexing on Fuddruckers (139.33× the country average). Demographically, the Sizzler audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Sizzler fans

Demographic split for Sizzler audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.3
Estimated audience size1,551,136

Audience persona

The typical Sizzler fan in United States is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Fuddruckers.

Top regions in United States

Top regions ranked by reach for Sizzler in United States
RegionReachAffinity
California1,163,3529.46×
Utah112,6038.11×
Arizona71,7422.27×
Texas60,7210.46×
Florida59,8570.57×
Oregon57,4113.23×
New York47,7190.55×
Idaho41,6825.36×
Washington33,5821.08×
Nevada26,2631.75×
Illinois24,1180.47×
Georgia21,2800.45×
New Jersey21,1500.54×
Pennsylvania20,8570.4×
North Carolina19,0360.41×
Virginia17,8330.47×
Ohio17,7550.37×
Colorado15,3340.63×
Tennessee13,9970.45×
Michigan13,8310.34×
Maryland13,3760.5×
Indiana12,5110.44×
New Mexico11,6681.5×
Massachusetts10,1890.33×
Missouri9,3890.38×
Wisconsin8,9560.38×
South Carolina8,2450.35×
Alabama8,0710.37×
Kentucky7,6900.4×
Minnesota7,2330.33×
Louisiana6,7550.34×
Oklahoma6,5190.38×
Connecticut6,3910.41×
Mississippi5,7280.45×
Kansas4,6020.38×
Hawaii4,4820.67×
Arkansas4,3740.34×
Nebraska4,3040.55×
Iowa4,2660.33×
Washington, District of Columbia2,7850.6×
Montana2,4820.58×
West Virginia2,1100.29×
Delaware1,8240.43×
New Hampshire1,8190.3×
Rhode Island1,7570.36×
Wyoming1,4860.65×
Maine1,4760.27×
Alaska1,3450.41×
South Dakota1,2750.36×
North Dakota9800.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sizzler audience
BrandAffinityCategory
Fuddruckers139.33×Food & Beverages
Golden Corral42.21×Food & Beverages
Western Sizzlin'170.44×Food & Beverages
The Old Spaghetti Factory105.33×Food & Beverages
Fatburger88.87×Food & Beverages
Ledo Pizza81.64×Food & Beverages
Texas Roadhouse9.64×Food & Beverages
Pizza Inn75.11×Food & Beverages
Papa Gino's69.12×Food & Beverages
Penn Station (restaurant)20×Food & Beverages
LongHorn Steakhouse13.61×Food & Beverages
Pizza cutter135.98×Food & Beverages
Donatos Pizza58.76×Food & Beverages
Little Caesars9.95×Food & Beverages
Olive Garden10.35×Food & Beverages
Johnny Rockets57.29×Food & Beverages
Gatti's Pizza65.55×Food & Beverages
Wahlburgers54.74×Food & Beverages
IHOP9.12×Food & Beverages
Cottage Inn Pizza78.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sizzler audience
TraitClusterScore
IndulgenceJOY1.6
Price SensitivityPREMIUM1.55
Urban LifestyleOPEN1.47
PatriotismCONSERVATISM1.46
Quality AwarenessPREMIUM1.37
Luxury OrientationPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Sizzler
CountryShare
United States49.0%
Thailand12.3%
Japan11.1%

See Sizzler audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Sizzler have in United States?

Sizzler has an estimated audience of 1,551,136 people in United States, concentrated in California and Utah.

What is the gender split and age of Sizzler fans?

55.7% of Sizzler fans are female, 44.3% are male, with an average age of 43.3 years.

Which brands do Sizzler fans like most?

Sizzler fans show strongest brand affinity for Fuddruckers (139.33×), Golden Corral (42.21×), and Western Sizzlin' (170.44×) over the country average.

Where do Sizzler fans live in United States?

Sizzler fans in United States are most concentrated in California (reach 1,163,352), Utah (reach 112,603), and Arizona (reach 71,742). These three regions account for the largest share of the active audience.

What other brands do Sizzler fans also like?

Beyond Sizzler itself, the audience over-indexes on Golden Corral (42.21×), Western Sizzlin' (170.44×), The Old Spaghetti Factory (105.33×), and Fatburger (88.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sizzler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.