Rascasse Audience Intelligence

The Old Spaghetti Factory Target Market in United States

A data profile of the people who buy, follow and care about The Old Spaghetti Factory in United States — modelled from more than twelve digital signal sources. The Old Spaghetti Factory has an estimated audience of 1,331,209 people in United States.

#83among Restaurants in United States#1985among Brand in United States#1132in Food & Beverages

The average The Old Spaghetti Factory fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Oregon, Washington.

Top brand affinities include Panda Express, stevie nicks, Richard Madden, with strongest over-indexing on Panda Express (41.82× the country average).

Demographically, the The Old Spaghetti Factory audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Old Spaghetti Factory fan in United States is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Old Spaghetti Factory profile in United States.

Audience size
1.3M
in United States
Gender
59.7%♀
40.3% male
Age
39.8
average years
Country rank
#19373
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Old Spaghetti Factory

59.7% are female, 40.3% are male, average age 39.8.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for The Old Spaghetti Factory audience in United States
MetricValue
Female59.7%
Male40.3%
Average age39.8
Estimated audience size1,331,209
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the The Old Spaghetti Factory audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

66.7%

of the worldwide The Old Spaghetti Factory audience comes from United States.

Worldwide audience distribution share by country for The Old Spaghetti Factory
CountryShare
United States66.7%
Canada26.3%
Japan1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Old Spaghetti Factory audience in United States is strongest.

Fig. 05

Top regions by affinity

The Old Spaghetti Factory customers by region in United States
#RegionReachAffinity×
01Oregon~100K10.25×
02Utah~60K5.14×
03Hawaii~30K5.14×
04Washington~100K4.78×
05Indiana~80K3.53×
06California~500K3.44×
07Kentucky~50K3.29×
08Missouri~60K3.10×
09Colorado~50K2.76×
10Oklahoma~30K2.45×
11Arizona~50K2.11×
12Vermont~2K0.74×
13Delaware~3K0.73×
14South Dakota~2K0.67×
15Maine~3K0.66×
16Rhode Island~3K0.66×
17Alaska~2K0.65×
18North Dakota~2K0.64×
19New Hampshire~3K0.60×
20Kansas~6K0.59×
21West Virginia~3K0.59×
22Mississippi~6K0.56×
23Idaho~3K0.53×
24Montana~2K0.52×
25Ohio~20K0.47×
26Washington, District of Columbia~2K0.46×
27Nebraska~3K0.44×
28New Mexico~3K0.43×
29Louisiana~7K0.42×
30Nevada~5K0.39×
31Arkansas~4K0.39×
32Connecticut~5K0.38×
33Iowa~4K0.37×
34Illinois~10K0.34×
35Alabama~6K0.33×
36South Carolina~6K0.31×
37Tennessee~7K0.29×
38Wisconsin~5K0.28×
39Maryland~6K0.27×
40Minnesota~5K0.27×
41Massachusetts~6K0.24×
42New Jersey~7K0.22×
43Michigan~7K0.21×
44Virginia~6K0.21×
45Georgia~8K0.20×
46North Carolina~7K0.20×
47Pennsylvania~8K0.19×
48Florida~10K0.15×
49Texas~20K0.14×
50New York~10K0.14×
Fig. 06

Affinity by region

Affinity by region — The Old Spaghetti Factory, United States
0.14×1.00×10.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Old Spaghetti Factory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Old Spaghetti Factory audience
#·InterestCategoryAffinity×
01Super!Movies & TV163.52×
02Richard MaddenMovies & TV163.05×
03Buca di BeppoFood & Beverages137.25×
04Tour of FlandersSports132.99×
05Maggiano's Little ItalyFood & Beverages99.87×
06stevie nicksMusic & Radio87.57×
07Seamless (company)Food & Beverages67.50×
08Merck & Co.Health62.09×
09Dustin HoffmanMovies & TV53.10×
10FuddruckersFood & Beverages49.91×
11Edison (company)Business & Career46.07×
12Panda ExpressFood & Beverages41.82×
13Ed HardyFashion & Accessoires40.27×
14The Cheesecake FactoryFood & Beverages20.67×
15BonsaiHome & Garden19.63×
16Tattoos and Tattoo ArtFashion & Accessoires19.09×
17Olive GardenFood & Beverages14.46×
18Papa John's PizzaFood & Beverages12.53×
19Pizza HutFood & Beverages12.04×
20Domino's PizzaFood & Beverages11.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Old Spaghetti Factory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Old Spaghetti Factory audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.61×
Healthy LifestyleBALANCE1.59×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Old Spaghetti Factory audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.93×
IndividualismJOY0.94×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Old Spaghetti Factory's target market in United States?

The Old Spaghetti Factory's target market in United States covers an estimated 1,331,209 people, concentrated in California and Oregon.

02

What is the gender split and age of The Old Spaghetti Factory customers?

59.7% of the The Old Spaghetti Factory audience are female, 40.3% are male, with an average age of 39.8 years.

03

Which brands do The Old Spaghetti Factory fans like most?

The Old Spaghetti Factory fans show strongest brand affinity for Panda Express (41.82×), stevie nicks (87.57×), and Richard Madden (163.05×) over the country average.

04

Where do The Old Spaghetti Factory fans live in United States?

The Old Spaghetti Factory fans in United States are most concentrated in California (reach ~500K), Oregon (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Old Spaghetti Factory fans also like?

Beyond The Old Spaghetti Factory itself, the audience over-indexes on stevie nicks (87.57×), Richard Madden (163.05×), Maggiano's Little Italy (99.87×), and Super! (163.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Old Spaghetti Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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