The Old Spaghetti Factory Audience in United States

The Old Spaghetti Factory logo

The Old Spaghetti Factory has an estimated audience of 1,260,557 people in United States. 59.7% are female, 40.3% are male, average age 39.8. Top regions: California, Oregon, Washington. Top brand affinities: Panda Express, stevie nicks, Richard Madden, Super!, Buca di Beppo.

The average The Old Spaghetti Factory fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Oregon, Washington. Top brand affinities include Panda Express, stevie nicks, Richard Madden, with strongest over-indexing on Panda Express (41.82× the country average). Demographically, the The Old Spaghetti Factory audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of The Old Spaghetti Factory fans

Demographic split for The Old Spaghetti Factory audience in United States
MetricValue
Female59.7%
Male40.3%
Average age39.8
Estimated audience size1,260,557

Audience persona

The typical The Old Spaghetti Factory fan in United States is more female, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Panda Express.

Top regions in United States

Top regions ranked by reach for The Old Spaghetti Factory in United States
RegionReachAffinity
California511,3693.69×
Oregon133,0259.21×
Washington118,9424.7×
Indiana79,8553.47×
Utah60,1325.33×
Missouri60,0742.96×
Colorado54,1702.73×
Kentucky49,3153.12×
Arizona35,5741.38×
Oklahoma31,7952.27×
Hawaii22,5164.16×
Ohio21,4920.55×
Illinois19,2560.46×
Texas17,3550.16×
Florida11,0320.13×
Tennessee7,9230.31×
New York7,6540.11×
Kansas7,5380.76×
Nevada5,6180.46×
Georgia5,4090.14×
Michigan5,3240.16×
Virginia4,6650.15×
North Carolina4,4920.12×
Pennsylvania4,2000.1×
Minnesota4,1620.23×
Idaho3,8660.61×
Wisconsin3,1380.17×
Massachusetts2,5290.1×
New Jersey2,4350.08×
Alabama2,2440.13×
Maryland2,1410.1×
Arkansas2,1380.21×
South Carolina2,0490.11×
Iowa2,0130.19×
New Mexico1,4560.23×
Louisiana1,3920.09×
Montana1,0740.31×
Connecticut1,0570.08×
Nebraska1,0120.16×
Mississippi8410.08×
West Virginia7720.13×
Washington, District of Columbia6750.18×
Wyoming5770.31×
Alaska4620.17×
South Dakota4470.15×
North Dakota4350.17×
Rhode Island4140.1×
New Hampshire4130.08×
Maine3070.07×
Delaware2060.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Old Spaghetti Factory audience
BrandAffinityCategory
Panda Express41.82×Food & Beverages
stevie nicks87.57×Music & Radio
Richard Madden163.05×Movies & TV
Super!163.52×Movies & TV
Buca di Beppo137.25×Food & Beverages
Pizza Hut12.04×Food & Beverages
Olive Garden14.46×Food & Beverages
Éric Ripert198.16×Food & Beverages
Dustin Hoffman53.1×Movies & TV
The Cheesecake Factory20.67×Food & Beverages
Seamless (company)67.5×Food & Beverages
Tour of Flanders132.99×Sports
Edison (company)46.07×Business & Career
Bonsai19.63×Home & Garden
Ed Hardy40.27×Fashion & Accessoires
Tattoos and Tattoo Art19.09×Fashion & Accessoires
Fuddruckers49.91×Food & Beverages
Merck & Co.62.09×Health
Papa Gino's53.79×Food & Beverages
Paris–Roubaix149.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Old Spaghetti Factory audience
TraitClusterScore
Family OrientationCONSERVATISM1.47
PatriotismCONSERVATISM1.34
Urban LifestyleOPEN1.28
Price SensitivityPREMIUM1.27
Convenience OrientationPREMIUM1.26
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for The Old Spaghetti Factory
CountryShare
United States64.2%
Canada28.7%
Japan1.6%

See The Old Spaghetti Factory audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does The Old Spaghetti Factory have in United States?

The Old Spaghetti Factory has an estimated audience of 1,260,557 people in United States, concentrated in California and Oregon.

What is the gender split and age of The Old Spaghetti Factory fans?

59.7% of The Old Spaghetti Factory fans are female, 40.3% are male, with an average age of 39.8 years.

Which brands do The Old Spaghetti Factory fans like most?

The Old Spaghetti Factory fans show strongest brand affinity for Panda Express (41.82×), stevie nicks (87.57×), and Richard Madden (163.05×) over the country average.

Where do The Old Spaghetti Factory fans live in United States?

The Old Spaghetti Factory fans in United States are most concentrated in California (reach 511,369), Oregon (reach 133,025), and Washington (reach 118,942). These three regions account for the largest share of the active audience.

What other brands do The Old Spaghetti Factory fans also like?

Beyond The Old Spaghetti Factory itself, the audience over-indexes on stevie nicks (87.57×), Richard Madden (163.05×), Super! (163.52×), and Buca di Beppo (137.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Old Spaghetti Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.