Merck & Co. Audience in United States
Merck & Co. has an estimated audience of 594,715 people in United States. 56.9% are female, 43.1% are male, average age 45.6. Top regions: Pennsylvania, New Jersey, New York.
The average Merck & Co. fan in United States is 45.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Demographically, the Merck & Co. audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Career Orientation.
Category: Health · Type: Brand · Subtype: Medicine
Demographics of Merck & Co. fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.6 |
| Estimated audience size | 594,715 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 142,535 | 5.02× |
| New Jersey | 100,426 | 4.69× |
| New York | 79,002 | 1.68× |
| Texas | 49,642 | 0.69× |
| California | 48,796 | 0.53× |
| Massachusetts | 44,488 | 2.68× |
| North Carolina | 41,136 | 1.62× |
| Florida | 35,943 | 0.63× |
| Virginia | 32,190 | 1.57× |
| Illinois | 25,682 | 0.91× |
| Georgia | 21,542 | 0.83× |
| Maryland | 19,070 | 1.32× |
| Ohio | 16,981 | 0.65× |
| Michigan | 14,127 | 0.64× |
| Indiana | 13,272 | 0.86× |
| Washington | 11,611 | 0.69× |
| Missouri | 11,557 | 0.85× |
| South Carolina | 11,023 | 0.87× |
| Arizona | 10,641 | 0.62× |
| Tennessee | 10,546 | 0.62× |
| Colorado | 9,431 | 0.71× |
| Connecticut | 9,162 | 1.08× |
| Wisconsin | 8,087 | 0.64× |
| Minnesota | 7,720 | 0.64× |
| Iowa | 7,672 | 1.1× |
| Alabama | 7,169 | 0.61× |
| Kansas | 6,627 | 1× |
| Nebraska | 6,373 | 1.51× |
| Washington, District of Columbia | 6,260 | 2.47× |
| Delaware | 5,752 | 2.47× |
| Oregon | 5,679 | 0.59× |
| Kentucky | 5,261 | 0.5× |
| Louisiana | 4,911 | 0.45× |
| Oklahoma | 3,962 | 0.42× |
| Utah | 3,679 | 0.49× |
| Nevada | 3,591 | 0.44× |
| Arkansas | 3,475 | 0.5× |
| Mississippi | 3,129 | 0.45× |
| New Hampshire | 2,992 | 0.9× |
| Rhode Island | 2,394 | 0.89× |
| Maine | 2,023 | 0.67× |
| Idaho | 2,007 | 0.47× |
| West Virginia | 1,740 | 0.44× |
| Hawaii | 1,515 | 0.42× |
| New Mexico | 1,448 | 0.34× |
| Montana | 1,178 | 0.5× |
| Vermont | 1,103 | 0.75× |
| South Dakota | 940 | 0.48× |
| North Dakota | 672 | 0.39× |
| Alaska | 597 | 0.33× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 6.62 |
| Career Orientation | POWER | 2.35 |
| Family Orientation | CONSERVATISM | 1.77 |
| Need for Security | CONSERVATISM | 1.62 |
| Price Sensitivity | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| China | 7.6% |
| Brazil | 7.3% |
See Merck & Co. audiences in other countries
More Medicine audiences in United States
- Pfizer (5,410,566)
- Amway (1,955,274)
- Herbalife (1,918,194)
- Novartis (1,820,869)
- Dr. Scholl's (1,586,887)
How to read this data
Audience size is the estimated number of people in United States who actively search for Merck & Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.