Herbalife Audience in United States

Herbalife logo

Herbalife has an estimated audience of 1,918,194 people in United States. 63.6% are female, 36.4% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Infant bodysuit, Suit (clothing), AliExpress, Old age, Love & Hip Hop: Atlanta.

The average Herbalife fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Infant bodysuit, Suit (clothing), AliExpress, with strongest over-indexing on Infant bodysuit (7.58× the country average). Demographically, the Herbalife audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Herbalife fans

Demographic split for Herbalife audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.0
Estimated audience size1,918,194

Audience persona

The typical Herbalife fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Infant bodysuit.

Top regions in United States

Top regions ranked by reach for Herbalife in United States
RegionReachAffinity
California272,5861.29×
Texas241,2961.46×
Florida177,3251.37×
New York110,0281.03×
North Carolina69,9541.21×
Illinois69,8231.09×
Georgia59,5721.01×
New Jersey50,7141.04×
Ohio49,1890.83×
Minnesota46,9291.71×
Pennsylvania43,4450.67×
Michigan43,4220.87×
Wisconsin40,3911.4×
Arizona39,7141.01×
Tennessee39,0291.01×
Oklahoma37,8401.78×
Massachusetts36,9930.98×
Indiana33,4980.96×
Virginia32,8120.7×
Alabama32,6331.22×
Missouri28,6780.93×
Iowa28,5431.81×
South Carolina25,8330.9×
Maryland24,8740.75×
Louisiana24,3790.99×
Washington23,2930.61×
Colorado23,0090.76×
Mississippi21,1101.34×
Kansas19,0571.26×
Connecticut18,4770.96×
Kentucky17,7390.74×
Arkansas17,4601.1×
Nevada15,3850.83×
New Mexico14,4701.5×
Utah11,7950.69×
Oregon11,6280.53×
Nebraska10,2311.06×
Rhode Island9,0051.47×
North Dakota8,1892.08×
Delaware5,5881.06×
New Hampshire5,5290.73×
Maine5,5270.8×
West Virginia5,5090.62×
Idaho5,1150.53×
South Dakota4,7301.07×
Hawaii4,2940.52×
Montana3,3630.63×
Washington, District of Columbia2,9420.51×
Vermont2,3750.71×
Wyoming1,5560.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herbalife audience
BrandAffinityCategory
Infant bodysuit7.58×Kids & Family
Suit (clothing)6.14×Fashion & Accessoires
AliExpress7.38×Shopping
Old age5.19×Politics & Society
Love & Hip Hop: Atlanta8.03×Movies & TV
Teyana Taylor7.65×Movies & TV
Cholesterol6.85×Food & Beverages
Hair Extensions4.55×Beauty & Wellness
Aerobics6.62×Sports
Braid4.24×Home & Garden
Sportswear (fashion)6.62×Fashion & Accessoires
Digestion4.91×Health
Pressure6.38×Business & Career
Allergy4.83×Health
Dietitian6.86×Health
Black-ish8.28×Movies & TV
Empire (2015 TV series)9.86×Movies & TV
Taylor Swift3×Music & Radio
Belt (clothing)8.64×Fashion & Accessoires
Nutritionist6.27×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herbalife audience
TraitClusterScore
Luxury OrientationPREMIUM1.49
MindfulnessBALANCE1.44
Sports ActivityPOWER1.44
Healthy LifestyleBALANCE1.42
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Herbalife
CountryShare
India20.4%
United States12.4%
Italy6.1%

See Herbalife audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Herbalife have in United States?

Herbalife has an estimated audience of 1,918,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Herbalife fans?

63.6% of Herbalife fans are female, 36.4% are male, with an average age of 36.0 years.

Which brands do Herbalife fans like most?

Herbalife fans show strongest brand affinity for Infant bodysuit (7.58×), Suit (clothing) (6.14×), and AliExpress (7.38×) over the country average.

Where do Herbalife fans live in United States?

Herbalife fans in United States are most concentrated in California (reach 272,586), Texas (reach 241,296), and Florida (reach 177,325). These three regions account for the largest share of the active audience.

What other brands do Herbalife fans also like?

Beyond Herbalife itself, the audience over-indexes on Suit (clothing) (6.14×), AliExpress (7.38×), Old age (5.19×), and Love & Hip Hop: Atlanta (8.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbalife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.