Rascasse Audience Intelligence

Herbalife Target Market in United States

A data profile of the people who buy, follow and care about Herbalife in United States — modelled from more than twelve digital signal sources. Herbalife has an estimated audience of 1,908,650 people in United States.

#3among Medicine in United States#1516among Brand in United States#510in Health

The average Herbalife fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Infant bodysuit, Suit (clothing), Old age, with strongest over-indexing on Infant bodysuit (7.58× the country average).

Demographically, the Herbalife audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Herbalife fan in United States is more female, around 36.0 years old, with strong Tradition tendencies and a notable affinity for Infant bodysuit.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Herbalife profile in United States.

Audience size
1.9M
in United States
Gender
63.6%♀
36.4% male
Age
36.0
average years
Country rank
#14767
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Herbalife

63.6% are female, 36.4% are male, average age 36.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Herbalife audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.0
Estimated audience size1,908,650
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Herbalife audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Herbalife audience comes from United States.

Worldwide audience distribution share by country for Herbalife
CountryShare
India22.6%
United States11.9%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Herbalife audience in United States is strongest.

Fig. 05

Top regions by affinity

Herbalife customers by region in United States
#RegionReachAffinity×
01North Dakota~9K2.25×
02Iowa~30K1.88×
03Oklahoma~40K1.73×
04Minnesota~40K1.62×
05Mississippi~20K1.51×
06New Mexico~10K1.51×
07Rhode Island~9K1.48×
08Texas~200K1.43×
09Wisconsin~40K1.35×
10Florida~200K1.33×
11Alabama~30K1.28×
12Kansas~20K1.27×
13California~300K1.25×
14North Carolina~70K1.22×
15Nebraska~10K1.15×
16Arkansas~20K1.11×
17South Dakota~5K1.10×
18Illinois~70K1.03×
19New Jersey~50K1.03×
20Tennessee~40K1.03×
21Delaware~5K1.02×
22Georgia~60K1.00×
23New York~100K0.99×
24Louisiana~20K0.98×
25Massachusetts~40K0.95×
26Indiana~30K0.95×
27Connecticut~20K0.95×
28Arizona~40K0.94×
29Missouri~30K0.89×
30South Carolina~30K0.87×
31Nevada~20K0.84×
32Vermont~3K0.84×
33Michigan~40K0.83×
34Maine~5K0.79×
35Ohio~50K0.77×
36New Hampshire~6K0.75×
37Kentucky~20K0.74×
38Maryland~20K0.72×
39Colorado~20K0.71×
40Montana~4K0.70×
41West Virginia~6K0.69×
42Utah~10K0.67×
43Virginia~30K0.66×
44Pennsylvania~40K0.64×
45Idaho~6K0.59×
46Washington~20K0.58×
47Hawaii~5K0.58×
48Washington, District of Columbia~3K0.58×
49Oregon~10K0.54×
50Alaska~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Herbalife, United States
0.54×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Herbalife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Herbalife audience
#·InterestCategoryAffinity×
01Empire (2015 TV series)Movies & TV9.86×
02Belt (clothing)Fashion & Accessoires8.64×
03Black-ishMovies & TV8.28×
04Love & Hip Hop: AtlantaMovies & TV8.03×
05Teyana TaylorMovies & TV7.65×
06Infant bodysuitKids & Family7.58×
07AliExpressShopping7.38×
08DietitianHealth6.86×
09CholesterolFood & Beverages6.85×
10AerobicsSports6.62×
11Sportswear (fashion)Fashion & Accessoires6.62×
12PressureBusiness & Career6.38×
13NutritionistFood & Beverages6.27×
14Suit (clothing)Fashion & Accessoires6.14×
15Old agePolitics & Society5.19×
16DigestionHealth4.91×
17AllergyHealth4.83×
18Hair ExtensionsBeauty & Wellness4.55×
19BraidHome & Garden4.24×
20Taylor SwiftMusic & Radio3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Herbalife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Herbalife audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.24×
ExtroversionTHRILL1.22×
Family OrientationCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Herbalife audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.66×
DIY MentalityTHRILL0.70×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Herbalife's target market in United States?

Herbalife's target market in United States covers an estimated 1,908,650 people, concentrated in California and Texas.

02

What is the gender split and age of Herbalife customers?

63.6% of the Herbalife audience are female, 36.4% are male, with an average age of 36.0 years.

03

Which brands do Herbalife fans like most?

Herbalife fans show strongest brand affinity for Infant bodysuit (7.58×), Suit (clothing) (6.14×), and Old age (5.19×) over the country average.

04

Where do Herbalife fans live in United States?

Herbalife fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Herbalife fans also like?

Beyond Herbalife itself, the audience over-indexes on Suit (clothing) (6.14×), Old age (5.19×), AliExpress (7.38×), and Love & Hip Hop: Atlanta (8.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Herbalife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Herbalife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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