Pressure Audience in United States

Pressure logo

Pressure has an estimated audience of 11,347,361 people in United States. 48.3% are female, 51.7% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, The Historian.

The average Pressure fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pressure audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Pressure fans

Demographic split for Pressure audience in United States
MetricValue
Female48.3%
Male51.7%
Average age42.3
Estimated audience size11,347,361

Audience persona

The typical Pressure fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pressure in United States
RegionReachAffinity
California1,384,5021.11×
Texas1,215,4381.25×
Florida982,2381.28×
New York660,0351.04×
Georgia437,1141.25×
Pennsylvania386,2591.01×
Illinois374,8380.99×
North Carolina361,3201.06×
Ohio348,8191×
Michigan307,9961.04×
Virginia292,7491.06×
Tennessee285,1391.25×
New Jersey264,8110.92×
Arizona252,5521.09×
Washington237,8791.05×
Maryland213,6181.09×
Indiana213,3681.03×
Alabama198,4841.25×
Massachusetts192,8320.86×
Louisiana191,2441.31×
Missouri181,9730.99×
South Carolina179,2221.05×
Oklahoma159,9451.27×
Wisconsin152,5230.89×
Colorado149,5990.84×
Kentucky148,2661.04×
Minnesota143,0520.88×
Oregon128,8810.99×
Mississippi120,6801.29×
Nevada114,5871.04×
Connecticut105,5860.93×
Arkansas105,4051.13×
Iowa96,5101.03×
Utah91,7090.9×
Kansas91,0481.02×
New Mexico59,6341.05×
Idaho51,9330.91×
Nebraska51,7690.91×
West Virginia47,4220.9×
Hawaii47,0340.96×
New Hampshire35,4500.79×
Maine33,7750.83×
Washington, District of Columbia29,8240.87×
Delaware28,5310.91×
Rhode Island28,4480.79×
Montana25,5500.81×
Alaska21,6690.89×
South Dakota21,0880.8×
North Dakota20,9710.9×
Wyoming13,8800.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pressure audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵6.38×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Hipster6.38×Politics & Society
Wikia2.09×Internet & Social Media
JDSU1.87×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Kendra Scott1.58×Fashion & Accessoires
MK2.19×Music & Radio
Home staging2.55×Home & Garden
Hog Hunting1.58×Sports
Evan Tanner16.6×Sports
N1 road (South Africa)1.75×Travel & Leisure
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pressure audience
TraitClusterScore
Quality AwarenessPREMIUM2.31
Need for SecurityCONSERVATISM1.32
IndividualismJOY1.3
DIY MentalityTHRILL1.24
Convenience OrientationPREMIUM1.24
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Pressure
CountryShare
United States20.6%
Taiwan7.9%
Thailand4.9%

See Pressure audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Pressure have in United States?

Pressure has an estimated audience of 11,347,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Pressure fans?

48.3% of Pressure fans are female, 51.7% are male, with an average age of 42.3 years.

Which brands do Pressure fans like most?

Pressure fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (6.38×), and Mathcore (18.06×) over the country average.

Where do Pressure fans live in United States?

Pressure fans in United States are most concentrated in California (reach 1,384,502), Texas (reach 1,215,438), and Florida (reach 982,238). These three regions account for the largest share of the active audience.

What other brands do Pressure fans also like?

Beyond Pressure itself, the audience over-indexes on Lulu 黃路梓茵 (6.38×), Mathcore (18.06×), Google Home (11.64×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pressure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.