A data profile of the people who buy, follow and care about Pressure in United States — modelled from more than twelve digital signal sources. Pressure has an estimated audience of 11,347,361 people in United States.
The average Pressure fan in United States is 42.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Maps, Enterprise Rent-A-Car, Honda Accord, with strongest over-indexing on Google Maps (2.06× the country average).
Demographically, the Pressure audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pressure fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Pressure profile in United States.
48.3% are female, 51.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.3 |
| Estimated audience size | 11,347,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Pressure audience comes from United States.
| Country | Share |
|---|---|
| United States | 20.6% |
| Taiwan | 7.9% |
| Thailand | 4.9% |
Where the Pressure audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~200K | 1.26× | |
| 02 | Louisiana | ~200K | 1.22× | |
| 03 | Mississippi | ~100K | 1.21× | |
| 04 | Alabama | ~200K | 1.17× | |
| 05 | Texas | ~1M | 1.16× | |
| 06 | Tennessee | ~300K | 1.15× | |
| 07 | Florida | ~900K | 1.13× | |
| 08 | Georgia | ~400K | 1.12× | |
| 09 | Arizona | ~300K | 1.12× | |
| 10 | Arkansas | ~100K | 1.10× | |
| 11 | New Mexico | ~60K | 1.08× | |
| 12 | California | ~1.5M | 1.07× | |
| 13 | North Carolina | ~400K | 1.06× | |
| 14 | Indiana | ~200K | 1.06× | |
| 15 | Iowa | ~100K | 1.06× | |
| 16 | Kansas | ~90K | 1.06× | |
| 17 | Idaho | ~60K | 1.04× | |
| 18 | Michigan | ~300K | 1.03× | |
| 19 | Kentucky | ~100K | 1.03× | |
| 20 | Alaska | ~20K | 1.03× | |
| 21 | Ohio | ~400K | 1.02× | |
| 22 | Virginia | ~300K | 1.01× | |
| 23 | Maryland | ~200K | 1.01× | |
| 24 | Missouri | ~200K | 1.01× | |
| 25 | Washington | ~200K | 1.00× | |
| 26 | South Carolina | ~200K | 1.00× | |
| 27 | Utah | ~100K | 1.00× | |
| 28 | South Dakota | ~30K | 0.99× | |
| 29 | Pennsylvania | ~400K | 0.98× | |
| 30 | Nevada | ~100K | 0.98× | |
| 31 | North Dakota | ~20K | 0.98× | |
| 32 | Illinois | ~400K | 0.97× | |
| 33 | Oregon | ~100K | 0.97× | |
| 34 | West Virginia | ~50K | 0.96× | |
| 35 | Hawaii | ~50K | 0.96× | |
| 36 | Nebraska | ~50K | 0.95× | |
| 37 | New York | ~600K | 0.94× | |
| 38 | Delaware | ~30K | 0.93× | |
| 39 | Minnesota | ~100K | 0.92× | |
| 40 | Connecticut | ~100K | 0.92× | |
| 41 | Wisconsin | ~200K | 0.91× | |
| 42 | New Jersey | ~300K | 0.90× | |
| 43 | Montana | ~30K | 0.90× | |
| 44 | Maine | ~40K | 0.89× | |
| 45 | Colorado | ~200K | 0.88× | |
| 46 | Massachusetts | ~200K | 0.86× | |
| 47 | New Hampshire | ~40K | 0.85× | |
| 48 | Rhode Island | ~30K | 0.85× | |
| 49 | Washington, District of Columbia | ~30K | 0.85× | |
| 50 | Vermont | ~20K | 0.83× |
The strongest cross-interests of the Pressure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Ross | Movies & TV | 6.38× | ||
| 02 | Cougar | Kids & Family | 6.38× | ||
| 03 | Herbalife | Health | 6.38× | ||
| 04 | Honda Accord | Cars & Mobility | 5.65× | ||
| 05 | Big O Tires | Shopping | 4.76× | ||
| 06 | Enterprise Rent-A-Car | Cars & Mobility | 2.78× | ||
| 07 | City Bank | Business & Career | 2.32× | ||
| 08 | Discount Tire | Shopping | 2.09× | ||
| 09 | Google Maps | Internet & Social Media | 2.06× | ||
| 10 | Microwave oven | Home & Garden | 2.00× | ||
| 11 | Hardware store | Home & Garden | 1.90× | ||
| 12 | Real property | Home & Garden | 1.86× | ||
| 13 | Bath and Bodyworks | Shopping | 1.83× | ||
| 14 | CarGurus | Cars & Mobility | 1.67× | ||
| 15 | Air conditioning | Technology & Electronics | 1.64× | ||
| 16 | Solar energy | Home & Garden | 1.60× | ||
| 17 | Piano | Music & Radio | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.59× | ||
| 19 | Kitchenware | Home & Garden | 1.53× | ||
| 20 | Ace Hardware | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.18× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.84× | |
| Social Media Usage | JOY | 0.84× |
Pressure has an estimated audience of 11,347,361 people in United States, concentrated in California and Texas.
48.3% of Pressure fans are female, 51.7% are male, with an average age of 42.3 years.
Pressure fans show strongest brand affinity for Google Maps (2.06×), Enterprise Rent-A-Car (2.78×), and Honda Accord (5.65×) over the country average.
Pressure fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pressure itself, the audience over-indexes on Enterprise Rent-A-Car (2.78×), Honda Accord (5.65×), Bob Ross (6.38×), and Real property (1.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pressure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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