A data profile of the people who buy, follow and care about Pressure in Germany — modelled from more than twelve digital signal sources. Pressure has an estimated audience of 493,103 people in Germany.
The average Pressure fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cervical vertebrae, Large intestine, DirecTV, with strongest over-indexing on Cervical vertebrae (33.9× the country average).
Demographically, the Pressure audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pressure fan in Germany is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Cervical vertebrae.
The key figures that characterise the Pressure profile in Germany.
45.2% are female, 54.8% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.4 |
| Estimated audience size | 493,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Pressure audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.6% |
| Taiwan | 7.9% |
| Thailand | 4.9% |
Where the Pressure audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.78× | |
| 02 | Hamburg | ~20K | 1.42× | |
| 03 | Bremen | ~5K | 1.15× | |
| 04 | Sachsen | ~30K | 1.06× | |
| 05 | Bayern | ~80K | 0.99× | |
| 06 | Nordrhein-Westfalen | ~100K | 0.98× | |
| 07 | Hessen | ~40K | 0.97× | |
| 08 | Baden-Württemberg | ~60K | 0.94× | |
| 09 | Thüringen | ~10K | 0.90× | |
| 10 | Schleswig-Holstein | ~20K | 0.88× | |
| 11 | Brandenburg | ~10K | 0.88× | |
| 12 | Sachsen-Anhalt | ~10K | 0.88× | |
| 13 | Niedersachsen | ~40K | 0.87× | |
| 14 | Rheinland-Pfalz | ~20K | 0.82× | |
| 15 | Saarland | ~5K | 0.80× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.78× |
The strongest cross-interests of the Pressure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cervical vertebrae | Health | 33.90× | ||
| 02 | Large intestine | Health | 30.59× | ||
| 03 | Monuments | Music & Radio | 20.00× | ||
| 04 | Blood vessel | Health | 18.18× | ||
| 05 | Steinberg | Music & Radio | 17.61× | ||
| 06 | Cheetah | Pets & Animals | 15.35× | ||
| 07 | Roland Corporation | Music & Radio | 12.97× | ||
| 08 | Geely | Cars & Mobility | 12.86× | ||
| 09 | DirecTV | Movies & TV | 8.01× | ||
| 10 | Synthesizer | Music & Radio | 7.15× | ||
| 11 | Window blind | Home & Garden | 5.95× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 5.03× | ||
| 13 | Motor oil | Cars & Mobility | 4.69× | ||
| 14 | Ryan Gosling | Movies & TV | 4.58× | ||
| 15 | Sandra Bullock | Movies & TV | 4.56× | ||
| 16 | Industrial engineering | Business & Career | 4.07× | ||
| 17 | Refrigerator | Home & Garden | 3.26× | ||
| 18 | Müller (company) | Food & Beverages | 1.83× | ||
| 19 | Tagesschau | Movies & TV | 1.71× | ||
| 20 | Nature | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Need for Security | CONSERVATISM | 1.55× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Sports Activity | POWER | 0.69× | |
| Sustainability | BALANCE | 0.70× |
Pressure has an estimated audience of 493,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.2% of Pressure fans are female, 54.8% are male, with an average age of 39.4 years.
Pressure fans show strongest brand affinity for Cervical vertebrae (33.9×), Large intestine (30.59×), and DirecTV (8.01×) over the country average.
Pressure fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Pressure itself, the audience over-indexes on Large intestine (30.59×), DirecTV (8.01×), Blood vessel (18.18×), and Geely (12.86×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Pressure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.