Pressure Audience in Germany
Pressure has an estimated audience of 493,103 people in Germany. 45.2% are female, 54.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Icon (magazine), KLIX (AM), Scots Guards, Enzkreis.
The average Pressure fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Icon (magazine), KLIX (AM), with strongest over-indexing on Israel (9.63× the country average). Demographically, the Pressure audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Pressure fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 39.4 |
| Estimated audience size | 493,103 |
Audience persona
The typical Pressure fan in Germany is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,823 | 1.01× |
| Bayern | 81,511 | 1.03× |
| Baden-Württemberg | 64,590 | 0.96× |
| Berlin | 42,017 | 1.91× |
| Niedersachsen | 41,475 | 0.87× |
| Hessen | 36,596 | 0.97× |
| Sachsen | 25,678 | 1.06× |
| Rheinland-Pfalz | 19,531 | 0.79× |
| Hamburg | 16,592 | 1.49× |
| Schleswig-Holstein | 15,320 | 0.87× |
| Brandenburg | 13,154 | 0.86× |
| Thüringen | 10,779 | 0.86× |
| Sachsen-Anhalt | 10,545 | 0.83× |
| Mecklenburg-Vorpommern | 6,776 | 0.72× |
| Bremen | 4,600 | 1.09× |
| Saarland | 4,527 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 9.63× | Travel & Leisure |
| Icon (magazine) | 10.8× | Arts & Culture |
| KLIX (AM) | 7.45× | Music & Radio |
| Scots Guards | 90.04× | Politics & Society |
| Enzkreis | 16.31× | Travel & Leisure |
| Home construction | 1.51× | Home & Garden |
| Unique Gifts | 1.71× | Shopping |
| Progressive rock | 1.7× | Music & Radio |
| Pillow | 1.6× | Home & Garden |
| Este, Veneto | 2.46× | Travel & Leisure |
| Solo climbing | 3.64× | Sports |
| Birthday Gifts | 1.54× | Kids & Family |
| Turner & Hooch | 16.43× | Movies & TV |
| Stucco | 1.76× | Home & Garden |
| Minestrone | 1.56× | Food & Beverages |
| Jacamo | 10.85× | Fashion & Accessoires |
| Samanyolu Haber | 2.64× | Movies & TV |
| Esra Erol | 3.22× | Movies & TV |
| Fast Five | 2.88× | Movies & TV |
| Google Wallet | 3.04× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.56 |
| Indulgence | JOY | 1.52 |
| Pet Ownership | JOY | 1.44 |
| Need for Security | CONSERVATISM | 1.43 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Taiwan | 7.9% |
| Thailand | 4.9% |
See Pressure audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pressure have in Germany?
Pressure has an estimated audience of 493,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pressure fans?
45.2% of Pressure fans are female, 54.8% are male, with an average age of 39.4 years.
Which brands do Pressure fans like most?
Pressure fans show strongest brand affinity for Israel (9.63×), Icon (magazine) (10.8×), and KLIX (AM) (7.45×) over the country average.
Where do Pressure fans live in Germany?
Pressure fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,823), Bayern (reach 81,511), and Baden-Württemberg (reach 64,590). These three regions account for the largest share of the active audience.
What other brands do Pressure fans also like?
Beyond Pressure itself, the audience over-indexes on Icon (magazine) (10.8×), KLIX (AM) (7.45×), Scots Guards (90.04×), and Enzkreis (16.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pressure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.