Roland Corporation Audience in Germany
Roland Corporation has an estimated audience of 271,998 people in Germany. 52.7% are female, 47.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thomann, Cover version, Sampling (music), Korg, African-American music.
The average Roland Corporation fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thomann, Cover version, Sampling (music), with strongest over-indexing on Thomann (25.35× the country average). Demographically, the Roland Corporation audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand · Subtype: Music instrument
Demographics of Roland Corporation fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.1 |
| Estimated audience size | 271,998 |
Audience persona
The typical Roland Corporation fan in Germany is balanced, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thomann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,601 | 1.02× |
| Bayern | 34,926 | 0.8× |
| Baden-Württemberg | 34,520 | 0.93× |
| Niedersachsen | 22,429 | 0.85× |
| Hessen | 18,653 | 0.9× |
| Berlin | 13,068 | 1.07× |
| Rheinland-Pfalz | 11,850 | 0.87× |
| Sachsen | 11,697 | 0.88× |
| Schleswig-Holstein | 8,156 | 0.84× |
| Sachsen-Anhalt | 7,427 | 1.05× |
| Brandenburg | 7,272 | 0.86× |
| Bremen | 6,393 | 2.75× |
| Hamburg | 5,987 | 0.97× |
| Thüringen | 5,291 | 0.76× |
| Mecklenburg-Vorpommern | 3,930 | 0.76× |
| Saarland | 2,304 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomann | 25.35× | Shopping |
| Cover version | 18.03× | Music & Radio |
| Sampling (music) | 19.96× | Music & Radio |
| Korg | 76.65× | Music & Radio |
| African-American music | 13× | Music & Radio |
| Electronic keyboard | 44.97× | Music & Radio |
| Singer-songwriter | 11.98× | Music & Radio |
| Synthesizer | 33.24× | Music & Radio |
| Digital piano | 50.06× | Music & Radio |
| USB | 11.26× | Technology & Electronics |
| MIDI | 32.47× | Technology & Electronics |
| Record producer | 12.53× | Music & Radio |
| Clarinet | 19.14× | Music & Radio |
| Beat (music) | 17.23× | Music & Radio |
| The Piano | 50.13× | Movies & TV |
| Album | 10.97× | Music & Radio |
| Composer | 14.38× | Music & Radio |
| Piano pedagogy | 65.11× | Health |
| DJ mixer | 31.31× | Music & Radio |
| Electronic musical instrument | 17.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Patriotism | CONSERVATISM | 1.54 |
| Tradition | CONSERVATISM | 1.48 |
| Need for Security | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.12 |
| Social Media Usage | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.8% |
| Germany | 5.2% |
See Roland Corporation audiences in other countries
More Music instrument audiences in Germany
- ESP Guitars (889,438)
- Boss Corporation (846,863)
- Ibanez (734,380)
- Epiphone (267,989)
- Pan flute (229,505)
Frequently asked questions
How many fans does Roland Corporation have in Germany?
Roland Corporation has an estimated audience of 271,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roland Corporation fans?
52.7% of Roland Corporation fans are female, 47.3% are male, with an average age of 36.1 years.
Which brands do Roland Corporation fans like most?
Roland Corporation fans show strongest brand affinity for Thomann (25.35×), Cover version (18.03×), and Sampling (music) (19.96×) over the country average.
Where do Roland Corporation fans live in Germany?
Roland Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,601), Bayern (reach 34,926), and Baden-Württemberg (reach 34,520). These three regions account for the largest share of the active audience.
What other brands do Roland Corporation fans also like?
Beyond Roland Corporation itself, the audience over-indexes on Cover version (18.03×), Sampling (music) (19.96×), Korg (76.65×), and African-American music (13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roland Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.