Electronic keyboard Audience in Germany
Electronic keyboard has an estimated audience of 546,278 people in Germany. 34.4% are female, 65.6% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Digital piano, Google Maps, Synthesizer, Roland Corporation, Google Drive.
The average Electronic keyboard fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Digital piano, Google Maps, Synthesizer, with strongest over-indexing on Digital piano (48.1× the country average). Demographically, the Electronic keyboard audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Electronic keyboard fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 40.3 |
| Estimated audience size | 546,278 |
Audience persona
The typical Electronic keyboard fan in Germany is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Digital piano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,551 | 1.09× |
| Bayern | 85,121 | 0.97× |
| Baden-Württemberg | 75,394 | 1.01× |
| Niedersachsen | 56,200 | 1.06× |
| Hessen | 44,758 | 1.08× |
| Sachsen | 28,076 | 1.05× |
| Rheinland-Pfalz | 28,049 | 1.02× |
| Berlin | 28,006 | 1.15× |
| Schleswig-Holstein | 18,660 | 0.95× |
| Brandenburg | 17,158 | 1.01× |
| Sachsen-Anhalt | 14,639 | 1.03× |
| Thüringen | 13,106 | 0.94× |
| Hamburg | 11,595 | 0.94× |
| Mecklenburg-Vorpommern | 8,969 | 0.86× |
| Saarland | 5,804 | 0.87× |
| Bremen | 4,527 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital piano | 48.1× | Music & Radio |
| Google Maps | 4.91× | Internet & Social Media |
| Synthesizer | 19.97× | Music & Radio |
| Roland Corporation | 31.34× | Music & Radio |
| Google Drive | 5.76× | Technology & Electronics |
| Korg | 26.77× | Music & Radio |
| Saxophone | 9.4× | Music & Radio |
| Electronic piano | 37.63× | Music & Radio |
| RÜFÜS | 9.62× | Music & Radio |
| Eddie Van Halen | 21.88× | Music & Radio |
| Music download | 11.82× | Technology & Electronics |
| Winona Ryder | 6.63× | Movies & TV |
| Hundeurlaub | 9.11× | Pets & Animals |
| Acoustic guitar | 5.56× | Music & Radio |
| Ambient music | 6.44× | Music & Radio |
| ICloud | 4.67× | Technology & Electronics |
| Satire | 4.11× | Literature |
| Desktop computers | 4.48× | Technology & Electronics |
| Ibanez | 9.97× | Music & Radio |
| Casino | 4.99× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.25 |
| Price Sensitivity | PREMIUM | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Brazil | 8.3% |
| Germany | 6.8% |
See Electronic keyboard audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electronic keyboard have in Germany?
Electronic keyboard has an estimated audience of 546,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic keyboard fans?
34.4% of Electronic keyboard fans are female, 65.6% are male, with an average age of 40.3 years.
Which brands do Electronic keyboard fans like most?
Electronic keyboard fans show strongest brand affinity for Digital piano (48.1×), Google Maps (4.91×), and Synthesizer (19.97×) over the country average.
Where do Electronic keyboard fans live in Germany?
Electronic keyboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,551), Bayern (reach 85,121), and Baden-Württemberg (reach 75,394). These three regions account for the largest share of the active audience.
What other brands do Electronic keyboard fans also like?
Beyond Electronic keyboard itself, the audience over-indexes on Google Maps (4.91×), Synthesizer (19.97×), Roland Corporation (31.34×), and Google Drive (5.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.