Electronic keyboard Audience in United States

Electronic keyboard has an estimated audience of 1,574,490 people in United States. 24.5% are female, 75.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, CarGurus, Capital One, Indeed.com, Ozzy Osbourne.

The average Electronic keyboard fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, CarGurus, Capital One, with strongest over-indexing on Google Maps (6.25× the country average). Demographically, the Electronic keyboard audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Electronic keyboard fans

Demographic split for Electronic keyboard audience in United States
MetricValue
Female24.5%
Male75.5%
Average age42.6
Estimated audience size1,574,490

Audience persona

The typical Electronic keyboard fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Electronic keyboard in United States
RegionReachAffinity
California172,0360.99×
Texas121,6720.9×
Florida89,6280.84×
New York86,5570.98×
Illinois54,3741.04×
Pennsylvania52,1360.98×
Ohio49,7921.03×
Georgia44,6920.92×
Michigan43,0401.05×
North Carolina43,0000.91×
Virginia38,9491.02×
Washington35,9921.14×
Indiana31,8621.11×
New Jersey31,4280.78×
Tennessee30,4210.96×
Arizona29,9930.93×
Massachusetts29,8730.96×
Missouri27,3211.08×
Colorado27,2461.1×
Maryland26,3930.97×
Minnesota25,5601.13×
Wisconsin23,3330.99×
South Carolina22,7090.96×
Alabama22,4491.02×
Oklahoma20,9191.2×
Kentucky20,3391.03×
Oregon18,4421.02×
Louisiana18,3130.9×
Utah17,3921.23×
Connecticut15,4350.98×
Iowa14,4901.12×
Arkansas14,4321.11×
Kansas14,1571.14×
Mississippi13,3441.03×
Nevada13,0280.86×
Nebraska9,0821.15×
Idaho8,0721.02×
West Virginia7,9031.08×
New Mexico7,4000.94×
New Hampshire6,2161×
Maine6,0941.08×
Hawaii6,0210.89×
Montana4,4791.03×
Rhode Island4,3820.87×
Washington, District of Columbia4,2510.9×
Delaware3,7540.86×
South Dakota3,7011.02×
Alaska3,2260.96×
North Dakota3,1030.96×
Vermont2,4360.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic keyboard audience
BrandAffinityCategory
Google Maps6.25×Internet & Social Media
CarGurus9.01×Cars & Mobility
Capital One5.75×Business & Career
Indeed.com5.34×Business & Career
Ozzy Osbourne12.01×Music & Radio
JBL18.76×Technology & Electronics
Subwoofer21.99×Technology & Electronics
Kia Sportage21.25×Cars & Mobility
DeviantArt6.37×Internet & Social Media
Beetlejuice4.14×Movies & TV
Chester Bennington15.67×Music & Radio
Def Leppard17.83×Music & Radio
Bruce Willis5.79×Movies & TV
Enterprise Rent-A-Car4.82×Cars & Mobility
Google News4.49×News
Jeff Bezos8.42×Business & Career
ICloud6.98×Technology & Electronics
Apple Store5.82×Shopping
Reverb.com14.47×Shopping
Kurt Cobain8.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic keyboard audience
TraitClusterScore
Risk AppetiteTHRILL1.28
MindfulnessBALANCE1.15
Luxury OrientationPREMIUM1.12
SpiritualityBALANCE1.08
Convenience OrientationPREMIUM1.08
Career OrientationPOWER1.05

Worldwide distribution

Worldwide audience distribution share by country for Electronic keyboard
CountryShare
United States19.6%
Brazil8.3%
Germany6.8%

See Electronic keyboard audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Electronic keyboard have in United States?

Electronic keyboard has an estimated audience of 1,574,490 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic keyboard fans?

24.5% of Electronic keyboard fans are female, 75.5% are male, with an average age of 42.6 years.

Which brands do Electronic keyboard fans like most?

Electronic keyboard fans show strongest brand affinity for Google Maps (6.25×), CarGurus (9.01×), and Capital One (5.75×) over the country average.

Where do Electronic keyboard fans live in United States?

Electronic keyboard fans in United States are most concentrated in California (reach 172,036), Texas (reach 121,672), and Florida (reach 89,628). These three regions account for the largest share of the active audience.

What other brands do Electronic keyboard fans also like?

Beyond Electronic keyboard itself, the audience over-indexes on CarGurus (9.01×), Capital One (5.75×), Indeed.com (5.34×), and Ozzy Osbourne (12.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.