Rascasse Audience Intelligence

Electronic keyboard Audience in United States

A data profile of the people who buy, follow and care about Electronic keyboard in United States — modelled from more than twelve digital signal sources. Electronic keyboard has an estimated audience of 1,574,490 people in United States.

#7116among Topic in United States#2042in Music & Radio

The average Electronic keyboard fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Classical music, Solar energy, Roland Corporation, with strongest over-indexing on Classical music (3.69× the country average).

Demographically, the Electronic keyboard audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic keyboard fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Classical music.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic keyboard profile in United States.

Audience size
1.6M
in United States
Gender
24.5%♀
75.5% male
Age
42.6
average years
Country rank
#17110
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic keyboard fans

24.5% are female, 75.5% are male, average age 42.6.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Electronic keyboard audience in United States
MetricValue
Female24.5%
Male75.5%
Average age42.6
Estimated audience size1,574,490
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Electronic keyboard audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Electronic keyboard audience comes from United States.

Worldwide audience distribution share by country for Electronic keyboard
CountryShare
United States19.6%
Brazil8.3%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic keyboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic keyboard fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.13×
02Utah~20K1.13×
03Kansas~10K1.12×
04Maine~6K1.12×
05Minnesota~30K1.11×
06Arkansas~10K1.11×
07Nebraska~9K1.11×
08Indiana~30K1.09×
09Missouri~30K1.09×
10Iowa~10K1.09×
11Idaho~9K1.09×
12Washington~30K1.08×
13Kentucky~20K1.06×
14West Virginia~8K1.05×
15Michigan~40K1.04×
16Pennsylvania~50K1.03×
17Ohio~50K1.03×
18Oregon~20K1.03×
19South Dakota~4K1.03×
20North Dakota~3K1.03×
21Mississippi~10K1.02×
22Alabama~20K1.01×
23Montana~4K1.01×
24Colorado~20K1.00×
25Vermont~3K1.00×
26Illinois~50K0.98×
27Wisconsin~20K0.98×
28New Hampshire~6K0.98×
29Alaska~3K0.98×
30Virginia~40K0.97×
31South Carolina~20K0.97×
32Connecticut~20K0.97×
33Tennessee~30K0.96×
34Hawaii~7K0.96×
35Rhode Island~5K0.96×
36Massachusetts~30K0.95×
37Maryland~30K0.95×
38Louisiana~20K0.95×
39North Carolina~40K0.94×
40New Mexico~7K0.94×
41Delaware~4K0.94×
42Georgia~50K0.93×
43New York~80K0.92×
44California~200K0.91×
45Washington, District of Columbia~4K0.91×
46Arizona~30K0.90×
47Texas~100K0.89×
48Nevada~10K0.89×
49Florida~90K0.81×
50New Jersey~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Electronic keyboard, United States
0.81×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic keyboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic keyboard audience
#·InterestCategoryAffinity×
01Roland CorporationMusic & Radio24.51×
02TP-LinkTechnology & Electronics21.45×
03KorgMusic & Radio19.08×
04GarageBandMusic & Radio17.80×
05Reverb.comShopping14.75×
06Contemporary classical musicMusic & Radio11.34×
07TurntablismMusic & Radio10.36×
08High-end audioTechnology & Electronics8.88×
09Web serverTechnology & Electronics5.94×
10Solar energyHome & Garden5.19×
11Renewable energyBusiness & Career4.58×
12Sustainable energyHome & Garden4.13×
13First class travelTravel & Leisure3.99×
14Classical musicMusic & Radio3.69×
15Mortgage loansBusiness & Career3.62×
16Vehicle insuranceCars & Mobility3.58×
17Game consolesTechnology & Electronics2.78×
18Mobile gameGames2.58×
19Musical instrumentMusic & Radio2.49×
20FurnitureHome & Garden1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic keyboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic keyboard audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.23×
SpiritualityBALANCE1.61×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic keyboard audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.68×
DIY MentalityTHRILL0.72×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic keyboard have in United States?

Electronic keyboard has an estimated audience of 1,574,490 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic keyboard fans?

24.5% of Electronic keyboard fans are female, 75.5% are male, with an average age of 42.6 years.

03

Which brands do Electronic keyboard fans like most?

Electronic keyboard fans show strongest brand affinity for Classical music (3.69×), Solar energy (5.19×), and Roland Corporation (24.51×) over the country average.

04

Where do Electronic keyboard fans live in United States?

Electronic keyboard fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic keyboard fans also like?

Beyond Electronic keyboard itself, the audience over-indexes on Solar energy (5.19×), Roland Corporation (24.51×), Mortgage loans (3.62×), and Renewable energy (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Electronic keyboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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