Rascasse Audience Intelligence

Roland Corporation Target Market in United States

A data profile of the people who buy, follow and care about Roland Corporation in United States — modelled from more than twelve digital signal sources. Roland Corporation has an estimated audience of 1,214,420 people in United States.

#6among Music instrument in United States#2120among Brand in United States#2587in Music & Radio

The average Roland Corporation fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Korg, Jack Antonoff, FL Studio, with strongest over-indexing on Korg (39.45× the country average).

Demographically, the Roland Corporation audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roland Corporation fan in United States is more male, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Korg.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roland Corporation profile in United States.

Audience size
1.2M
in United States
Gender
22.6%♀
77.4% male
Age
38.5
average years
Country rank
#20708
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roland Corporation

22.6% are female, 77.4% are male, average age 38.5.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Roland Corporation audience in United States
MetricValue
Female22.6%
Male77.4%
Average age38.5
Estimated audience size1,214,420
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Roland Corporation audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3917%
40-4918%
50+23%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Roland Corporation audience comes from United States.

Worldwide audience distribution share by country for Roland Corporation
CountryShare
United States23.1%
Japan7.8%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roland Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Roland Corporation customers by region in United States
#RegionReachAffinity×
01Arkansas~60K6.21×
02Iowa~40K3.65×
03Oklahoma~40K2.82×
04Pennsylvania~90K2.23×
05Maryland~40K1.88×
06Oregon~20K1.77×
07New Hampshire~6K1.28×
08California~100K1.06×
09Texas~100K1.06×
10Hawaii~5K0.96×
11New York~60K0.91×
12Washington~20K0.90×
13Nevada~10K0.89×
14Vermont~2K0.89×
15Louisiana~10K0.87×
16Alaska~2K0.85×
17Massachusetts~20K0.84×
18Nebraska~5K0.84×
19Mississippi~8K0.82×
20Tennessee~20K0.81×
21Idaho~5K0.81×
22Florida~70K0.80×
23Indiana~20K0.80×
24Washington, District of Columbia~3K0.80×
25North Dakota~2K0.80×
26South Dakota~2K0.79×
27Rhode Island~3K0.78×
28Illinois~30K0.77×
29Georgia~30K0.77×
30Virginia~20K0.77×
31Maine~3K0.77×
32Connecticut~9K0.76×
33New Mexico~5K0.76×
34West Virginia~4K0.76×
35Delaware~3K0.76×
36Arizona~20K0.75×
37Montana~3K0.75×
38Kansas~7K0.74×
39North Carolina~30K0.73×
40New Jersey~20K0.73×
41Missouri~10K0.73×
42Minnesota~10K0.73×
43Kentucky~10K0.73×
44Michigan~20K0.72×
45Alabama~10K0.72×
46Utah~8K0.72×
47Wisconsin~10K0.71×
48Colorado~10K0.70×
49South Carolina~10K0.69×
50Ohio~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Roland Corporation, United States
0.66×1.00×6.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roland Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roland Corporation audience
#·InterestCategoryAffinity×
01ArturiaMusic & Radio42.22×
02Electronic pianoMusic & Radio41.31×
03KorgMusic & Radio39.45×
04Digital pianoMusic & Radio33.00×
05Max MartinMusic & Radio31.11×
06Baritone saxophoneMusic & Radio29.31×
07Piano pedagogyHealth27.04×
08Electronic keyboardMusic & Radio24.51×
09American Musical SupplyShopping24.06×
10Alto saxophoneMusic & Radio23.87×
11Audio Engineering SocietyCars & Mobility20.90×
12Jack AntonoffMusic & Radio19.98×
13FL StudioTechnology & Electronics17.75×
14Native InstrumentsTechnology & Electronics17.36×
15SynthesizerMusic & Radio15.43×
16Digital audio workstationTechnology & Electronics9.26×
17ClarinetMusic & Radio9.21×
18SaxophoneMusic & Radio8.31×
19Guitar amplifierMusic & Radio5.55×
20String instrumentMusic & Radio5.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roland Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roland Corporation audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.20×
Design AffinityPREMIUM1.14×
Early Adopter MentalityPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roland Corporation audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Convenience OrientationPREMIUM0.90×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roland Corporation's target market in United States?

Roland Corporation's target market in United States covers an estimated 1,214,420 people, concentrated in California and Texas.

02

What is the gender split and age of Roland Corporation customers?

22.6% of the Roland Corporation audience are female, 77.4% are male, with an average age of 38.5 years.

03

Which brands do Roland Corporation fans like most?

Roland Corporation fans show strongest brand affinity for Korg (39.45×), Jack Antonoff (19.98×), and FL Studio (17.75×) over the country average.

04

Where do Roland Corporation fans live in United States?

Roland Corporation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Pennsylvania (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Roland Corporation fans also like?

Beyond Roland Corporation itself, the audience over-indexes on Jack Antonoff (19.98×), FL Studio (17.75×), Synthesizer (15.43×), and Digital piano (33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Roland Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roland Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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