Rascasse Audience Intelligence

Epiphone Target Market in United States

A data profile of the people who buy, follow and care about Epiphone in United States — modelled from more than twelve digital signal sources. Epiphone has an estimated audience of 1,767,337 people in United States.

#3among Music instrument in United States#1611among Brand in United States#1809in Music & Radio

The average Epiphone fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eddie Van Halen, Taylor Guitars, Guitar Center, with strongest over-indexing on Eddie Van Halen (37.64× the country average).

Demographically, the Epiphone audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Epiphone fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Eddie Van Halen.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Epiphone profile in United States.

Audience size
1.8M
in United States
Gender
30.0%♀
70.0% male
Age
34.1
average years
Country rank
#15683
Brand in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Epiphone

30.0% are female, 70.0% are male, average age 34.1.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Epiphone audience in United States
MetricValue
Female30.0%
Male70.0%
Average age34.1
Estimated audience size1,767,337
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Epiphone audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3914%
40-4914%
50+16%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Epiphone audience comes from United States.

Worldwide audience distribution share by country for Epiphone
CountryShare
United States34.8%
Japan8.6%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Epiphone audience in United States is strongest.

Fig. 05

Top regions by affinity

Epiphone customers by region in United States
#RegionReachAffinity×
01Tennessee~50K1.49×
02Kentucky~30K1.45×
03West Virginia~10K1.40×
04Arkansas~20K1.20×
05Oregon~20K1.19×
06Oklahoma~20K1.19×
07Montana~6K1.15×
08Missouri~30K1.13×
09New Hampshire~8K1.13×
10Vermont~3K1.12×
11Maine~7K1.11×
12Alabama~30K1.09×
13Indiana~30K1.08×
14Pennsylvania~60K1.06×
15Utah~20K1.05×
16Alaska~4K1.05×
17Ohio~60K1.04×
18Washington~40K1.04×
19Rhode Island~6K1.04×
20Mississippi~10K1.02×
21Kansas~10K1.02×
22Wisconsin~30K1.00×
23Idaho~9K0.99×
24New Mexico~9K0.99×
25Arizona~40K0.98×
26Colorado~30K0.98×
27Louisiana~20K0.98×
28Nebraska~9K0.97×
29California~200K0.96×
30Connecticut~20K0.95×
31North Carolina~50K0.94×
32North Dakota~3K0.94×
33Massachusetts~30K0.93×
34Michigan~40K0.92×
35South Carolina~20K0.92×
36Minnesota~20K0.91×
37South Dakota~4K0.91×
38Iowa~10K0.90×
39Illinois~50K0.88×
40Virginia~40K0.88×
41Nevada~20K0.88×
42Texas~100K0.87×
43Georgia~50K0.87×
44Hawaii~7K0.87×
45Delaware~4K0.83×
46New Jersey~40K0.82×
47Maryland~20K0.78×
48New York~80K0.77×
49Florida~90K0.76×
50Washington, District of Columbia~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Epiphone, United States
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Epiphone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Epiphone audience
#·InterestCategoryAffinity×
01Eddie Van HalenMusic & Radio37.64×
02Taylor GuitarsMusic & Radio29.67×
03WhitesnakeMusic & Radio27.59×
04ArturiaMusic & Radio26.98×
05KorgMusic & Radio21.64×
06GarageBandMusic & Radio20.13×
07Guitar CenterMusic & Radio18.61×
08American Musical SupplyShopping17.70×
09SennheiserTechnology & Electronics14.86×
10CD playerTechnology & Electronics12.97×
11TurntablismMusic & Radio12.13×
12TuneCoreMusic & Radio11.93×
13High-end audioTechnology & Electronics10.27×
14Black SabbathMusic & Radio9.94×
15UkuleleMusic & Radio9.03×
16Ozzy OsbourneMusic & Radio7.92×
17Death metalMusic & Radio6.92×
18Thrash metalMusic & Radio6.67×
19Bass guitarMusic & Radio3.02×
20Musical instrumentMusic & Radio2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Epiphone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Epiphone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
TraditionCONSERVATISM1.50×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Epiphone audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
Family OrientationCONSERVATISM0.73×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Epiphone's target market in United States?

Epiphone's target market in United States covers an estimated 1,767,337 people, concentrated in California and Texas.

02

What is the gender split and age of Epiphone customers?

30.0% of the Epiphone audience are female, 70.0% are male, with an average age of 34.1 years.

03

Which brands do Epiphone fans like most?

Epiphone fans show strongest brand affinity for Eddie Van Halen (37.64×), Taylor Guitars (29.67×), and Guitar Center (18.61×) over the country average.

04

Where do Epiphone fans live in United States?

Epiphone fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Epiphone fans also like?

Beyond Epiphone itself, the audience over-indexes on Taylor Guitars (29.67×), Guitar Center (18.61×), Whitesnake (27.59×), and Ozzy Osbourne (7.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See Epiphone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Epiphone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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