Epiphone Audience in United States

Epiphone has an estimated audience of 1,763,401 people in United States. 30.0% are female, 70.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Eddie Van Halen, Bass guitar.

The average Epiphone fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (57× the country average). Demographically, the Epiphone audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Epiphone fans

Demographic split for Epiphone audience in United States
MetricValue
Female30.0%
Male70.0%
Average age34.1
Estimated audience size1,763,401

Audience persona

The typical Epiphone fan in United States is more male, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Epiphone in United States
RegionReachAffinity
California193,1491×
Texas138,0540.91×
Florida91,3600.77×
New York80,0400.81×
Pennsylvania65,1721.1×
Ohio59,3381.09×
Tennessee55,3271.56×
Illinois53,8750.92×
North Carolina50,4670.95×
Georgia48,8990.9×
Michigan43,0860.93×
Virginia39,8820.93×
Washington38,1881.08×
New Jersey37,4800.84×
Arizona35,3550.98×
Indiana35,2201.09×
Missouri34,6371.22×
Massachusetts33,6530.97×
Kentucky33,4261.51×
Alabama28,6741.16×
Colorado27,0410.97×
Wisconsin25,9980.98×
Oregon24,2371.2×
South Carolina24,0700.91×
Minnesota23,2970.92×
Oklahoma23,2791.19×
Maryland22,9720.76×
Louisiana22,9451.01×
Utah16,7971.06×
Arkansas16,7801.15×
Connecticut16,1400.91×
Nevada15,5210.91×
Mississippi15,3191.05×
Kansas14,1091.02×
Iowa13,3550.92×
West Virginia11,7401.43×
New Mexico8,9501.01×
Idaho8,4970.96×
Nebraska8,4120.95×
New Hampshire7,7311.11×
Maine6,7761.07×
Hawaii6,0380.8×
Rhode Island5,6261×
Montana5,1261.05×
Alaska3,8901.03×
Delaware3,5530.73×
Vermont3,4761.12×
South Dakota3,4640.85×
Washington, District of Columbia3,1950.6×
North Dakota2,9560.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Epiphone audience
BrandAffinityCategory
Kia Sportage57×Cars & Mobility
Honda HR-V38.5×Cars & Mobility
Pre-school playgroup42.47×Kids & Family
Eddie Van Halen24.16×Music & Radio
Bass guitar3.54×Music & Radio
Whitesnake20.5×Music & Radio
Singer-songwriter2.61×Music & Radio
Black Sabbath10.93×Music & Radio
Thrash metal7.58×Music & Radio
Zoom!4.72×Business & Career
TuneCore13.13×Music & Radio
Houston Astros5.38×Sports
Arturia26.31×Music & Radio
Korg20.55×Music & Radio
Death metal6.92×Music & Radio
High-end audio9.1×Technology & Electronics
AutoZone2.23×Cars & Mobility
Los Angeles Dodgers3.87×Sports
Digital audio workstation7.29×Technology & Electronics
Jeep Grand Cherokee5.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Epiphone audience
TraitClusterScore
SustainabilityBALANCE1.54
Early Adopter MentalityPOWER1.37
TraditionCONSERVATISM1.17
Risk AppetiteTHRILL1.14
Luxury OrientationPREMIUM1.13
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Epiphone
CountryShare
United States34.9%
Japan8.6%
United Kingdom5.9%

See Epiphone audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Epiphone have in United States?

Epiphone has an estimated audience of 1,763,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Epiphone fans?

30.0% of Epiphone fans are female, 70.0% are male, with an average age of 34.1 years.

Which brands do Epiphone fans like most?

Epiphone fans show strongest brand affinity for Kia Sportage (57×), Honda HR-V (38.5×), and Pre-school playgroup (42.47×) over the country average.

Where do Epiphone fans live in United States?

Epiphone fans in United States are most concentrated in California (reach 193,149), Texas (reach 138,054), and Florida (reach 91,360). These three regions account for the largest share of the active audience.

What other brands do Epiphone fans also like?

Beyond Epiphone itself, the audience over-indexes on Honda HR-V (38.5×), Pre-school playgroup (42.47×), Eddie Van Halen (24.16×), and Bass guitar (3.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Epiphone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.