Black Sabbath Audience in United States

Black Sabbath logo

Black Sabbath has an estimated audience of 3,405,968 people in United States. 37.7% are female, 62.3% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Ozzy Osbourne, Casey, Lizzy Borden, Pantera, Thrash metal.

The average Black Sabbath fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ozzy Osbourne, Casey, Lizzy Borden, with strongest over-indexing on Ozzy Osbourne (13.58× the country average). Demographically, the Black Sabbath audience skews more male with an average age of 37.9, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Black Sabbath fans

Demographic split for Black Sabbath audience in United States
MetricValue
Female37.7%
Male62.3%
Average age37.9
Estimated audience size3,405,968

Audience persona

The typical Black Sabbath fan in United States is more male, around 37.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ozzy Osbourne.

Top regions in United States

Top regions ranked by reach for Black Sabbath in United States
RegionReachAffinity
California418,0811.12×
Texas283,9610.97×
Florida193,7330.84×
New York185,4450.97×
Pennsylvania138,1821.2×
Illinois133,3161.17×
Ohio120,5521.15×
North Carolina98,0370.96×
Michigan97,7171.1×
Georgia86,3510.82×
New Jersey83,1690.96×
Washington76,3361.12×
Virginia73,1100.88×
Arizona72,7471.05×
Tennessee70,9171.04×
Massachusetts69,0801.03×
Indiana67,1961.08×
Missouri59,9041.09×
Wisconsin56,2041.1×
Colorado54,1511.01×
Minnesota50,2161.03×
Kentucky48,8531.14×
Oregon48,5501.24×
Maryland48,4160.83×
Oklahoma40,7361.08×
South Carolina40,3410.79×
Louisiana39,3950.9×
Alabama36,9760.78×
Connecticut34,3221×
Nevada30,8220.94×
Iowa29,5661.05×
Utah29,3860.96×
Arkansas27,9331×
Kansas25,6340.96×
Mississippi21,1220.75×
New Mexico20,1991.18×
West Virginia19,1411.21×
New Hampshire17,7271.32×
Idaho17,1701.01×
Maine16,5751.36×
Nebraska16,4750.96×
Rhode Island12,1791.12×
Hawaii9,6370.66×
Montana9,4771×
Delaware8,0230.85×
Washington, District of Columbia6,9670.68×
Alaska6,8330.94×
South Dakota6,2710.8×
Vermont6,1441.03×
North Dakota5,7240.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Sabbath audience
BrandAffinityCategory
Ozzy Osbourne13.58×Music & Radio
Casey7.54×Music & Radio
Lizzy Borden12.54×Music & Radio
Pantera23.61×Music & Radio
Thrash metal11.6×Music & Radio
Yahoo!奇摩名人娛樂4.19×Internet & Social Media
Metalcore11.67×Music & Radio
Nebula14.06×Music & Radio
Death metal10.81×Music & Radio
Motörhead18.7×Music & Radio
Evanescence17.92×Music & Radio
Scorpions (band)14.54×Music & Radio
Limp Bizkit16.76×Music & Radio
Progressive metal14.48×Music & Radio
Behemoth (band)27.28×Music & Radio
Sharks8.75×Music & Radio
Black metal11.23×Music & Radio
Dogma14.76×Music & Radio
Ace Frehley10.19×Music & Radio
W.A.S.P.13.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Sabbath audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
PatriotismCONSERVATISM1.81
ExtroversionTHRILL1.43
Pet OwnershipJOY1.35
SustainabilityBALANCE1.32
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Black Sabbath
CountryShare
United States24.3%
Brazil10.2%
United Kingdom9.4%

See Black Sabbath audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Black Sabbath have in United States?

Black Sabbath has an estimated audience of 3,405,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Black Sabbath fans?

37.7% of Black Sabbath fans are female, 62.3% are male, with an average age of 37.9 years.

Which brands do Black Sabbath fans like most?

Black Sabbath fans show strongest brand affinity for Ozzy Osbourne (13.58×), Casey (7.54×), and Lizzy Borden (12.54×) over the country average.

Where do Black Sabbath fans live in United States?

Black Sabbath fans in United States are most concentrated in California (reach 418,081), Texas (reach 283,961), and Florida (reach 193,733). These three regions account for the largest share of the active audience.

What other brands do Black Sabbath fans also like?

Beyond Black Sabbath itself, the audience over-indexes on Casey (7.54×), Lizzy Borden (12.54×), Pantera (23.61×), and Thrash metal (11.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Sabbath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.