Metallica Audience in United States

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Metallica has an estimated audience of 5,321,960 people in United States. 35.6% are female, 64.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Casey, Avatar (Swedish band), Heavy metal music, Thrash metal, Warriors (novel series).

The average Metallica fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Casey, Avatar (Swedish band), Heavy metal music, with strongest over-indexing on Casey (4.55× the country average). Demographically, the Metallica audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Metallica fans

Demographic split for Metallica audience in United States
MetricValue
Female35.6%
Male64.4%
Average age38.1
Estimated audience size5,321,960

Audience persona

The typical Metallica fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Metallica in United States
RegionReachAffinity
California575,5210.98×
Texas448,1220.98×
Florida300,0220.83×
New York254,8160.86×
Illinois226,4821.28×
Pennsylvania189,5391.06×
Ohio175,6801.07×
North Carolina155,9970.97×
Washington148,4931.39×
Virginia145,2011.12×
Georgia130,6080.8×
Michigan128,4750.92×
Massachusetts123,1541.17×
New Jersey122,5570.91×
Minnesota122,4721.61×
Tennessee120,9481.13×
Arizona104,8120.96×
Indiana104,3441.07×
Colorado98,0161.17×
Wisconsin91,0401.14×
Missouri81,8510.95×
Kentucky80,7131.21×
South Carolina75,0520.94×
Maryland73,3580.8×
Oregon63,8341.05×
Oklahoma62,3111.05×
Alabama60,5790.81×
Louisiana52,1290.76×
Nevada48,5860.94×
Connecticut48,0670.9×
Iowa46,7131.07×
Utah45,6480.96×
Arkansas40,4570.92×
Kansas37,5370.9×
New Mexico35,6721.34×
Mississippi33,5550.77×
West Virginia29,8321.2×
Idaho26,0030.97×
Nebraska24,8070.93×
New Hampshire24,0791.15×
Maine19,8001.04×
Rhode Island18,4311.09×
Montana15,3331.04×
Hawaii13,9370.61×
North Dakota11,8731.09×
South Dakota11,6450.95×
Alaska11,1940.98×
Delaware10,8230.74×
Washington, District of Columbia9,5370.6×
Vermont8,0640.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metallica audience
BrandAffinityCategory
Casey4.55×Music & Radio
Avatar (Swedish band)7.3×Music & Radio
Heavy metal music2.66×Music & Radio
Thrash metal7.98×Music & Radio
Warriors (novel series)4.06×Literature
Peacemaker2.55×Movies & TV
Superman1.8×Movies & TV
Business1.66×Business & Career
Rock music1.87×Music & Radio
Rock and roll2.45×Music & Radio
Family1.56×Kids & Family
Progressive metal9.6×Music & Radio
Lizzy Borden6.54×Music & Radio
Record label3.28×Music & Radio
Blues music2.06×Music & Radio
Pop music1.75×Music & Radio
Guitar amplifier4.25×Music & Radio
Friends1.79×Movies & TV
Culture1.5×Literature
Alternative rock2.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metallica audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
Risk AppetiteTHRILL1.97
LGBTQ+ IdentityOPEN1.54
ExtroversionTHRILL1.48
PatriotismCONSERVATISM1.43
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Metallica
CountryShare
United States28.1%
Germany7.8%
Brazil6.7%

See Metallica audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Metallica have in United States?

Metallica has an estimated audience of 5,321,960 people in United States, concentrated in California and Texas.

What is the gender split and age of Metallica fans?

35.6% of Metallica fans are female, 64.4% are male, with an average age of 38.1 years.

Which brands do Metallica fans like most?

Metallica fans show strongest brand affinity for Casey (4.55×), Avatar (Swedish band) (7.3×), and Heavy metal music (2.66×) over the country average.

Where do Metallica fans live in United States?

Metallica fans in United States are most concentrated in California (reach 575,521), Texas (reach 448,122), and Florida (reach 300,022). These three regions account for the largest share of the active audience.

What other brands do Metallica fans also like?

Beyond Metallica itself, the audience over-indexes on Avatar (Swedish band) (7.3×), Heavy metal music (2.66×), Thrash metal (7.98×), and Warriors (novel series) (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metallica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.