For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | GGibson Guitar Corporation | 7.2M | 76.2% | 33.9 | 34.3% | Music instrument |
| 2 | TTheremin | 2.1M | 83.5% | 38.8 | 0.0% | Music instrument |
| 3 | TTaylor Guitars | 1.8M | 56.3% | 35.0 | 29.8% | Music instrument |
| 4 | EEpiphone | 1.8M | 33.7% | 34.9 | 30.0% | Music instrument |
| 5 | SSteel guitar | 1.3M | 70.0% | 41.0 | 44.5% | Music instrument |
| 6 | RRoland Corporation | 1.2M | 24.3% | 39.2 | 22.6% | Music instrument |
| 7 | EElectronic drum | 1.1M | 34.3% | 43.5 | 20.4% | Music instrument |
| 8 | KKorg | 887k | 27.7% | 37.1 | 27.6% | Music instrument |
| 9 | AAcoustic bass guitar | 789k | 42.3% | 47.2 | 26.3% | Music instrument |
| 10 | MMesa Boogie | 787k | 46.0% | 33.2 | 31.0% | Music instrument |
| 11 | RRhythm guitar | 750k | 31.8% | 45.6 | 24.6% | Music instrument |
| 12 | JJackson Guitars | 634k | 38.9% | 44.8 | 15.3% | Music instrument |
| 13 | GGuitar pick | 620k | 40.8% | 45.4 | 34.4% | Music instrument |
| 14 | OOvation Guitar Company | 615k | 63.6% | 49.4 | 19.1% | Music instrument |
| 15 | SSteel-string acoustic guitar | 604k | 32.4% | 47.5 | 14.3% | Music instrument |
| 16 | SSteelpan | 554k | 55.5% | 48.0 | 55.5% | Music instrument |
| 17 | Oorange amplifiers | 547k | 41.1% | 31.3 | 41.3% | Music instrument |
| 18 | SSeymour Duncan | 504k | 52.1% | 48.6 | 13.0% | Music instrument |
| 19 | JJazz guitar | 498k | 26.9% | 47.2 | 20.8% | Music instrument |
| 20 | PPeavey Electronics | 454k | 49.2% | 46.0 | 16.0% | Music instrument |
| 21 | JJew's harp | 449k | 49.8% | 44.9 | 55.7% | Music instrument |
| 22 | JJazz piano | 436k | 23.1% | 43.0 | 39.7% | Music instrument |
| 23 | AAcoustic-electric guitar | 409k | 31.2% | 46.6 | 11.3% | Music instrument |
| 24 | RRickenbacker | 407k | 47.3% | 48.4 | 9.6% | Music instrument |
| 25 | GGretsch | 394k | 38.0% | 46.5 | 15.4% | Music instrument |
| 26 | DD'Addario | 388k | 27.8% | 43.4 | 13.5% | Music instrument |
| 27 | CClarion (instrument) | 388k | 24.9% | 41.4 | 54.3% | Music instrument |
| 28 | OOud | 369k | 7.0% | 36.1 | 37.2% | Music instrument |
| 29 | JJHS Pedals | 320k | 39.8% | 36.1 | 26.0% | Music instrument |
| 30 | LLudwig Drums | 307k | 46.7% | 43.0 | 13.4% | Music instrument |
| 31 | PPlayer piano | 297k | 24.1% | 42.5 | 39.5% | Music instrument |
| 32 | EElectronic piano | 277k | 16.9% | 40.7 | 44.7% | Music instrument |
| 33 | EEuphonium | 274k | 18.3% | 38.8 | 43.4% | Music instrument |
| 34 | TTC Electronic | 273k | 36.8% | 47.9 | 17.2% | Music instrument |
| 35 | DDean Guitars | 270k | 43.5% | 46.9 | 11.0% | Music instrument |
| 36 | YYamaha Guitars | 228k | 42.7% | 41.8 | 0.0% | Music instrument |
| 37 | BBlackstar Amplification | 227k | 45.8% | 47.7 | 7.8% | Music instrument |
| 38 | TTwelve-string guitar | 226k | 26.0% | 44.7 | 18.2% | Music instrument |
| 39 | GGretsch Guitars | 223k | 46.9% | 37.2 | 39.7% | Music instrument |
| 40 | VVuvuzela | 222k | 62.1% | 25.8 | 40.5% | Music instrument |
| 41 | CCrash cymbal | 217k | 31.6% | 42.9 | 19.7% | Music instrument |
| 42 | MMoog | 216k | 35.5% | 34.8 | 24.0% | Music instrument |
| 43 | IIK Multimedia | 206k | 26.9% | 44.1 | 17.5% | Music instrument |
| 44 | SSteinway & Sons | 200k | 19.9% | 43.3 | 39.8% | Music instrument |
| 45 | CCollings Guitars | 193k | 63.7% | 41.4 | 23.9% | Music instrument |
| 46 | DDigiTech | 188k | 28.4% | 48.1 | 8.7% | Music instrument |
| 47 | RRequinto | 186k | 13.5% | 35.4 | 35.3% | Music instrument |
| 48 | EElixir Strings | 184k | 54.5% | 45.7 | 15.0% | Music instrument |
| 49 | HHammond organ | 181k | 47.5% | 44.0 | 31.7% | Music instrument |
| 50 | GGuzheng | 178k | 31.4% | 40.9 | 46.8% | Music instrument |
| 51 | HHeavy metal bass | 177k | 77.7% | 43.8 | 28.1% | Music instrument |
| 52 | CCowbell (instrument) | 173k | 29.0% | 44.0 | 45.7% | Music instrument |
| 53 | AAlvarez Guitars | 168k | 68.9% | 51.6 | 17.0% | Music instrument |
| 54 | Ggretsch drums | 161k | 76.5% | 43.0 | 0.0% | Music instrument |
| 55 | PPercussion mallet | 153k | 38.4% | 40.5 | 34.4% | Music instrument |
| 56 | AAnalog modeling synthesizer | 148k | 28.8% | 38.1 | 29.5% | Music instrument |
| 57 | BBandoneon | 139k | 19.9% | 37.4 | 22.1% | Music instrument |
| 58 | Nnovation | 138k | 22.9% | 32.7 | 55.6% | Music instrument |
| 59 | CContrabassoon | 137k | 53.6% | 42.7 | 100.0% | Music instrument |
| 60 | IInlay (guitar) | 136k | 24.9% | 46.5 | 70.8% | Music instrument |
| 61 | CCigar box guitar | 118k | 55.4% | 49.3 | 17.2% | Music instrument |
| 62 | BB.C. Rich | 117k | 29.2% | 47.4 | 9.2% | Music instrument |
| 63 | HHang (instrument) | 117k | 8.2% | 46.5 | 43.0% | Music instrument |
| 64 | HHughes & Kettner | 115k | 37.5% | 42.6 | 31.2% | Music instrument |
| 65 | PPiccolo trumpet | 114k | 25.6% | 38.3 | 55.8% | Music instrument |
| 66 | CClaves | 111k | 17.7% | 36.2 | 37.0% | Music instrument |
| 67 | XXylophone | 107k | 8.0% | 38.6 | 40.8% | Music instrument |
| 68 | KKit violin | 99k | 42.3% | 40.3 | 54.8% | Music instrument |
| 69 | HHurdy gurdy | 98k | 15.6% | 44.9 | 26.3% | Music instrument |
| 70 | HHarpsichord | 97k | 15.9% | 39.4 | 44.5% | Music instrument |
| 71 | HHohner Accordions | 93k | 84.4% | 39.6 | 15.6% | Music instrument |
| 72 | SShofar | 90k | 22.9% | 45.8 | 67.4% | Music instrument |
| 73 | Ccharvel guitars | 83k | 41.3% | 29.4 | 47.9% | Music instrument |
| 74 | SSoundcraft | 83k | 26.1% | 45.7 | 13.9% | Music instrument |
| 75 | MMey (instrument) | 81k | 46.2% | 34.6 | 84.9% | Music instrument |
| 76 | SSeven-string guitar | 78k | 54.2% | 34.3 | 2.1% | Music instrument |
| 77 | DDjembe | 76k | 16.7% | 39.4 | 38.4% | Music instrument |
| 78 | BBateria | 70k | 3.2% | 34.8 | 30.3% | Music instrument |
| 79 | MMichael Kelly Guitars | 70k | 68.0% | 43.6 | 5.1% | Music instrument |
| 80 | CCarvin Corporation | 69k | 66.7% | 38.7 | 3.5% | Music instrument |
| 81 | SSurdo | 68k | 5.4% | 35.2 | 67.8% | Music instrument |
| 82 | DDdrum | 67k | 54.9% | 46.2 | 14.4% | Music instrument |
| 83 | FFlugelhorn | 62k | 9.1% | 41.5 | 22.9% | Music instrument |
| 84 | SSoftube | 60k | 24.3% | 36.0 | 31.0% | Music instrument |
| 85 | NNord Keyboards | 58k | 35.1% | 30.9 | 31.9% | Music instrument |
| 86 | GGuitar synthesizer | 56k | 82.7% | 40.8 | 0.0% | Music instrument |
| 87 | BBare Knuckle Pickups | 48k | 43.9% | 30.0 | 0.0% | Music instrument |
| 88 | SStomp box | 47k | 1.1% | 45.1 | 5.9% | Music instrument |
| 89 | OOcarina | 44k | 11.4% | 32.8 | 32.7% | Music instrument |
| 90 | AAshdown Engineering | 42k | 42.6% | 40.0 | 26.1% | Music instrument |
| 91 | TTheorbo | 41k | 33.5% | 35.6 | 83.0% | Music instrument |
| 92 | PPipa | 38k | 6.7% | 41.4 | 23.3% | Music instrument |
| 93 | RResonator guitar | 35k | 16.0% | 49.6 | 7.9% | Music instrument |
| 94 | BBowed string instrument | 34k | 23.3% | 50.7 | 33.1% | Music instrument |
| 95 | KKakaki | 32k | 53.4% | 38.2 | 50.6% | Music instrument |
| 96 | MMinimoog | 31k | 35.3% | 36.9 | 21.7% | Music instrument |
| 97 | MMusic workstation | 29k | 46.0% | 40.6 | 4.7% | Music instrument |
| 98 | CCavaquinho | 29k | 6.6% | 33.5 | 28.9% | Music instrument |
| 99 | GGoblet drum | 28k | 20.9% | 49.3 | 12.2% | Music instrument |
| 100 | SStage piano | 27k | 23.4% | 43.3 | 0.0% | Music instrument |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular music instruments compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each music instrument by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest music instrument in United States?
Gibson Guitar Corporation currently leads with an estimated audience of 7.2M people in United States.