Rascasse Audience Intelligence

Dean Guitars Target Market in United States

Dean Guitars has an estimated audience of 270K people in United States.

#35among Music instrument in United States#5870among brands in United States#7232in Music & Radio

The average Dean Guitars fan in United States is 46.9 years old, more male, and lives primarily in California.

By number of fans, Dean Guitars ranks #35 among the 143 objects in Music instrument in United States — 1.5× the group median.

Its fans are 5.7 years older than the group average of 41.2.

Women make up 11.0% of the fan base, 18.1 percentage points fewer than the group average.

Compared with the other 142 objects in Music instrument, Dean Guitars fans stand out for their interest in Queensrÿche, GarageBand and Vera Farmiga.

Most fans live in California, Texas, Florida.

Top affinities include American Musical Supply, Queensrÿche, Mesa Boogie, with strongest over-indexing on American Musical Supply (45.27× the country average).

Demographically, the Dean Guitars audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Tradition, Patriotism.

The typical Dean Guitars fan in United States is more male, around 46.9 years old, with strong Tradition tendencies and a notable affinity for American Musical Supply.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
270K
in United States
Gender
11.0%♀
89.0% male
Age
46.9
average years
Country rank
#53432
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dean Guitars

11.0% are female, 89.0% are male, average age 46.9.

Fig. 02

Gender split

11.0%
Female
89.0%
Male
Demographic split for Dean Guitars audience in United States
MetricValue
Female11.0%
Male89.0%
Average age46.9
Estimated audience size270K
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Dean Guitars audience in United States
Age bracketShare%
16-249%
25-3412%
35-4415%
45-5427%
55+37%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Dean Guitars audience comes from United States.

Worldwide audience distribution share by country for Dean Guitars
CountryShare
United States43.5%
Canada6.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dean Guitars customers by region in United States
#RegionReachAffinity×
01West Virginia~3K1.84×
02Kentucky~6K1.55×
03New Mexico~2K1.43×
04Oklahoma~4K1.33×
05Arkansas~3K1.30×
06Illinois~10K1.28×
07Tennessee~7K1.26×
08Alabama~5K1.15×
09Missouri~6K1.14×
10Ohio~10K1.12×
11Alaska<1K1.12×
12Indiana~6K1.11×
13New Hampshire~1K1.11×
14North Dakota<1K1.10×
15Arizona~7K1.08×
16Idaho~2K1.08×
17Montana<1K1.06×
18Wyoming<1K1.06×
19Oregon~3K1.02×
20Mississippi~2K1.01×
21Utah~3K1.00×
22Texas~20K0.98×
23Louisiana~4K0.98×
24Washington~6K0.97×
25Vermont<1K0.97×
26Pennsylvania~10K0.96×
27Iowa~2K0.96×
28Maine~1K0.96×
29Colorado~4K0.95×
30Nebraska~1K0.95×
31Michigan~8K0.94×
32South Dakota<1K0.93×
33Nevada~2K0.92×
34Kansas~2K0.92×
35North Carolina~8K0.90×
36South Carolina~4K0.90×
37Rhode Island<1K0.89×
38Wisconsin~4K0.87×
39Connecticut~3K0.87×
40Virginia~6K0.86×
41Minnesota~4K0.86×
42Florida~10K0.85×
43Delaware<1K0.83×
44Georgia~7K0.80×
45California~30K0.79×
46Hawaii<1K0.79×
47Massachusetts~4K0.76×
48New Jersey~5K0.70×
49New York~10K0.68×
50Maryland~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Dean Guitars, United States
0.68×1.00×1.84×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dean Guitars audience vs. the country average
#·InterestCategoryAffinity×
01American Musical SupplyShopping45.27×
02QueensrÿcheMusic & Radio39.13×
03Mesa BoogieMusic & Radio38.62×
04Reverb.comShopping24.06×
05GarageBandMusic & Radio23.36×
06Eddie Van HalenMusic & Radio20.64×
07Vera FarmigaMovies & TV20.00×
08Full Metal JacketMovies & TV17.40×
09Iron MaidenMusic & Radio16.71×
10Taylor GuitarsMusic & Radio16.08×
11TuneCoreMusic & Radio16.03×
12Audio-TechnicaTechnology & Electronics15.88×
13Scorpions (band)Music & Radio14.86×
14TurntablismMusic & Radio14.56×
15BandcampMusic & Radio10.79×
16AC/DCMusic & Radio10.40×
17Guitar CenterMusic & Radio10.25×
18Peter ThielBusiness & Career8.99×
19Raising Cane's Chicken FingersFood & Beverages2.98×
20Donald TrumpPolitics & Society1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dean Guitars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dean Guitars audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.18×
PatriotismCONSERVATISM1.84×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dean Guitars audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Family OrientationCONSERVATISM0.69×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dean Guitars over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dean-guitars-197296” · Methodology