Rascasse Audience Intelligence

Dean Guitars Target Market in United States

A data profile of the people who buy, follow and care about Dean Guitars in United States — modelled from more than twelve digital signal sources. Dean Guitars has an estimated audience of 245,138 people in United States.

#34among Music instrument in United States#5842among Brand in United States#8384in Music & Radio

The average Dean Guitars fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Musical Supply, Reverb.com, Eddie Van Halen, with strongest over-indexing on American Musical Supply (45.27× the country average).

Demographically, the Dean Guitars audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dean Guitars fan in United States is more male, around 46.2 years old, with strong Tradition tendencies and a notable affinity for American Musical Supply.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Dean Guitars profile in United States.

Audience size
245K
in United States
Gender
11.0%♀
89.0% male
Age
46.2
average years
Country rank
#53444
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dean Guitars

11.0% are female, 89.0% are male, average age 46.2.

Fig. 02

Gender split

11.0%
Female
89.0%
Male
Demographic split for Dean Guitars audience in United States
MetricValue
Female11.0%
Male89.0%
Average age46.2
Estimated audience size245,138
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Dean Guitars audience in United States
Age bracketShare%
16-199%
20-2912%
30-3915%
40-4927%
50+37%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Dean Guitars audience comes from United States.

Worldwide audience distribution share by country for Dean Guitars
CountryShare
United States44.0%
Canada6.4%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dean Guitars audience in United States is strongest.

Fig. 05

Top regions by affinity

Dean Guitars customers by region in United States
#RegionReachAffinity×
01West Virginia~2K1.84×
02Kentucky~5K1.55×
03New Mexico~2K1.43×
04Oklahoma~4K1.33×
05Arkansas~3K1.30×
06Illinois~10K1.28×
07Tennessee~6K1.26×
08Alabama~4K1.15×
09Missouri~4K1.14×
10Ohio~8K1.12×
11Alaska<1K1.12×
12Indiana~5K1.11×
13New Hampshire~1K1.11×
14North Dakota<1K1.10×
15Arizona~5K1.08×
16Idaho~1K1.08×
17Montana<1K1.06×
18Oregon~3K1.02×
19Mississippi~2K1.01×
20Utah~2K1.00×
21Texas~20K0.98×
22Louisiana~3K0.98×
23Washington~5K0.97×
24Vermont<1K0.97×
25Pennsylvania~8K0.96×
26Iowa~2K0.96×
27Maine<1K0.96×
28Colorado~4K0.95×
29Nebraska~1K0.95×
30Michigan~6K0.94×
31South Dakota<1K0.93×
32Nevada~2K0.92×
33Kansas~2K0.92×
34North Carolina~7K0.90×
35South Carolina~3K0.90×
36Rhode Island<1K0.89×
37Wisconsin~3K0.87×
38Connecticut~2K0.87×
39Virginia~5K0.86×
40Minnesota~3K0.86×
41Florida~10K0.85×
42Delaware<1K0.83×
43Georgia~6K0.80×
44California~20K0.79×
45Hawaii<1K0.79×
46Massachusetts~4K0.76×
47Washington, District of Columbia<1K0.73×
48New Jersey~4K0.70×
49New York~9K0.68×
50Maryland~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Dean Guitars, United States
0.68×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dean Guitars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dean Guitars audience
#·InterestCategoryAffinity×
01American Musical SupplyShopping45.27×
02QueensrÿcheMusic & Radio39.13×
03Reverb.comShopping24.06×
04GarageBandMusic & Radio23.36×
05Eddie Van HalenMusic & Radio20.64×
06Vera FarmigaMovies & TV20.00×
07Full Metal JacketMovies & TV17.40×
08Iron MaidenMusic & Radio16.71×
09Taylor GuitarsMusic & Radio16.08×
10TuneCoreMusic & Radio16.03×
11Audio-TechnicaTechnology & Electronics15.88×
12Scorpions (band)Music & Radio14.86×
13TurntablismMusic & Radio14.56×
14BandcampMusic & Radio10.79×
15AC/DCMusic & Radio10.40×
16Guitar CenterMusic & Radio10.25×
17Peter ThielBusiness & Career8.99×
18Phil CollinsMusic & Radio7.33×
19Chopper (motorcycle)Cars & Mobility6.01×
20Donald TrumpPolitics & Society1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dean Guitars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dean Guitars audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.18×
PatriotismCONSERVATISM1.84×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dean Guitars audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Family OrientationCONSERVATISM0.69×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dean Guitars's target market in United States?

Dean Guitars's target market in United States covers an estimated 245,138 people, concentrated in California and Texas.

02

What is the gender split and age of Dean Guitars customers?

11.0% of the Dean Guitars audience are female, 89.0% are male, with an average age of 46.2 years.

03

Which brands do Dean Guitars fans like most?

Dean Guitars fans show strongest brand affinity for American Musical Supply (45.27×), Reverb.com (24.06×), and Eddie Van Halen (20.64×) over the country average.

04

Where do Dean Guitars fans live in United States?

Dean Guitars fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Dean Guitars fans also like?

Beyond Dean Guitars itself, the audience over-indexes on Reverb.com (24.06×), Eddie Van Halen (20.64×), Vera Farmiga (20×), and Scorpions (band) (14.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dean Guitars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dean Guitars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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