Bandcamp Audience in United States
Bandcamp has an estimated audience of 3,403,087 people in United States. 34.3% are female, 65.7% are male, average age 30.3. Top regions: California, New York, Texas. Top brand affinities: ReverbNation, CD Baby, TuneCore, YouTube Music, Casey.
The average Bandcamp fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include ReverbNation, CD Baby, TuneCore, with strongest over-indexing on ReverbNation (43.43× the country average). Demographically, the Bandcamp audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Bandcamp fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 30.3 |
| Estimated audience size | 3,403,087 |
Audience persona
The typical Bandcamp fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ReverbNation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 479,561 | 1.28× |
| New York | 233,282 | 1.23× |
| Texas | 231,627 | 0.79× |
| Florida | 169,850 | 0.74× |
| Illinois | 138,578 | 1.22× |
| Pennsylvania | 126,944 | 1.11× |
| Washington | 114,289 | 1.67× |
| North Carolina | 104,171 | 1.02× |
| Ohio | 101,960 | 0.97× |
| Michigan | 97,939 | 1.1× |
| Georgia | 90,262 | 0.86× |
| Massachusetts | 83,535 | 1.25× |
| Virginia | 79,907 | 0.96× |
| Colorado | 79,792 | 1.49× |
| Oregon | 78,158 | 2× |
| New Jersey | 77,964 | 0.9× |
| Tennessee | 66,059 | 0.97× |
| Arizona | 63,681 | 0.92× |
| Maryland | 59,494 | 1.02× |
| Wisconsin | 58,598 | 1.14× |
| Indiana | 58,269 | 0.94× |
| Minnesota | 56,311 | 1.15× |
| Missouri | 50,352 | 0.92× |
| Kentucky | 36,810 | 0.86× |
| Connecticut | 35,509 | 1.04× |
| Louisiana | 33,775 | 0.77× |
| South Carolina | 33,702 | 0.66× |
| Utah | 32,827 | 1.08× |
| Oklahoma | 31,903 | 0.84× |
| Alabama | 29,867 | 0.63× |
| Nevada | 27,597 | 0.84× |
| Iowa | 22,915 | 0.82× |
| Kansas | 20,759 | 0.77× |
| Arkansas | 20,248 | 0.72× |
| New Mexico | 19,716 | 1.16× |
| Maine | 17,870 | 1.47× |
| Idaho | 16,217 | 0.95× |
| Mississippi | 15,026 | 0.54× |
| New Hampshire | 14,642 | 1.09× |
| Nebraska | 12,595 | 0.74× |
| Rhode Island | 12,503 | 1.15× |
| West Virginia | 11,568 | 0.73× |
| Vermont | 10,566 | 1.77× |
| Washington, District of Columbia | 9,967 | 0.97× |
| Montana | 9,791 | 1.04× |
| Hawaii | 9,529 | 0.65× |
| Alaska | 8,762 | 1.2× |
| South Dakota | 6,507 | 0.83× |
| Delaware | 6,281 | 0.67× |
| North Dakota | 4,909 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ReverbNation | 43.43× | Music & Radio |
| CD Baby | 28.3× | Music & Radio |
| TuneCore | 26× | Music & Radio |
| YouTube Music | 4.26× | Internet & Social Media |
| Casey | 3.24× | Music & Radio |
| Album | 4.51× | Music & Radio |
| Shred guitar | 8.55× | Music & Radio |
| Gallien-Krueger | 31.83× | Music & Radio |
| Friends | 1.83× | Movies & TV |
| Fox News Channel | 1.52× | Movies & TV |
| Ace Frehley | 6.04× | Music & Radio |
| Greyhounds | 3.93× | Music & Radio |
| Ozzy Osbourne | 4.5× | Music & Radio |
| CNN | 1.63× | Movies & TV |
| The Godfathers | 6.43× | Music & Radio |
| Beat (music) | 3.84× | Music & Radio |
| Reverb.com | 9.52× | Shopping |
| King King | 6.46× | Music & Radio |
| Virtue | 2× | Politics & Society |
| Peacemaker | 1.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.91 |
| Early Adopter Mentality | POWER | 1.65 |
| Extroversion | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.4 |
| Risk Appetite | THRILL | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| Japan | 8.9% |
| United Kingdom | 6.0% |
See Bandcamp audiences in other countries
More Music & Radio audiences in United States
Frequently asked questions
How many fans does Bandcamp have in United States?
Bandcamp has an estimated audience of 3,403,087 people in United States, concentrated in California and New York.
What is the gender split and age of Bandcamp fans?
34.3% of Bandcamp fans are female, 65.7% are male, with an average age of 30.3 years.
Which brands do Bandcamp fans like most?
Bandcamp fans show strongest brand affinity for ReverbNation (43.43×), CD Baby (28.3×), and TuneCore (26×) over the country average.
Where do Bandcamp fans live in United States?
Bandcamp fans in United States are most concentrated in California (reach 479,561), New York (reach 233,282), and Texas (reach 231,627). These three regions account for the largest share of the active audience.
What other brands do Bandcamp fans also like?
Beyond Bandcamp itself, the audience over-indexes on CD Baby (28.3×), TuneCore (26×), YouTube Music (4.26×), and Casey (3.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bandcamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.