Rascasse Audience Intelligence

Death metal Audience in United States

A data profile of the people who buy, follow and care about Death metal in United States — modelled from more than twelve digital signal sources. Death metal has an estimated audience of 7,179,906 people in United States.

#121among Musical genre in United States#2969among Topic in United States#381in Music & Radio

The average Death metal fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Black metal, Extreme metal, Thrash metal, with strongest over-indexing on Black metal (20.95× the country average).

Demographically, the Death metal audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death metal fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Black metal.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death metal profile in United States.

Audience size
7.2M
in United States
Gender
40.1%♀
59.9% male
Age
34.5
average years
Country rank
#4911
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death metal fans

40.1% are female, 59.9% are male, average age 34.5.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Death metal audience in United States
MetricValue
Female40.1%
Male59.9%
Average age34.5
Estimated audience size7,179,906
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Death metal audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Death metal audience comes from United States.

Worldwide audience distribution share by country for Death metal
CountryShare
United States29.1%
Germany8.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death metal audience in United States is strongest.

Fig. 05

Top regions by affinity

Death metal fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.25×
02Oklahoma~100K1.22×
03New Mexico~40K1.22×
04California~900K1.20×
05Arizona~200K1.17×
06Washington~200K1.16×
07Nevada~80K1.16×
08Texas~700K1.14×
09Kentucky~100K1.11×
10West Virginia~40K1.07×
11Maine~30K1.07×
12North Carolina~200K1.06×
13Utah~70K1.06×
14Arkansas~60K1.05×
15Ohio~200K1.04×
16Indiana~100K1.04×
17Pennsylvania~200K1.03×
18Montana~20K1.03×
19Missouri~100K1.02×
20Virginia~200K1.01×
21Illinois~200K1.00×
22Colorado~100K1.00×
23Louisiana~90K1.00×
24North Dakota~10K1.00×
25Tennessee~100K0.99×
26Connecticut~70K0.99×
27New Hampshire~30K0.99×
28Michigan~200K0.98×
29Kansas~60K0.98×
30Idaho~40K0.98×
31Wisconsin~100K0.97×
32Iowa~60K0.97×
33South Dakota~20K0.97×
34Alaska~10K0.97×
35Vermont~10K0.94×
36New York~400K0.93×
37Georgia~200K0.93×
38Massachusetts~100K0.93×
39Maryland~100K0.93×
40Minnesota~100K0.93×
41Rhode Island~20K0.93×
42Florida~400K0.92×
43New Jersey~200K0.92×
44South Carolina~100K0.92×
45Alabama~90K0.92×
46Nebraska~30K0.92×
47Hawaii~30K0.92×
48Delaware~20K0.91×
49Mississippi~50K0.87×
50Washington, District of Columbia~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Death metal, United States
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death metal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death metal audience
#·InterestCategoryAffinity×
01GrindcoreMusic & Radio27.76×
02The CrowLiterature22.84×
03Black metalMusic & Radio20.95×
04SlayerMusic & Radio20.03×
05Melodic death metalMusic & Radio19.66×
06Death (metal band)Music & Radio19.61×
07DeathcoreMusic & Radio16.06×
08Doom metalMusic & Radio16.02×
09Extreme metalMusic & Radio14.84×
10MetalcoreMusic & Radio14.39×
11CarnationMusic & Radio14.30×
12Thrash metalMusic & Radio14.27×
13Black SabbathMusic & Radio12.26×
14The Devil Wears PradaMusic & Radio9.97×
15Ozzy OsbourneMusic & Radio8.95×
16BeetlejuiceMovies & TV5.07×
17Fantasy moviesMovies & TV3.77×
18AudienceBusiness & Career3.15×
19Social networking serviceTechnology & Electronics3.04×
20TikTokInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death metal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death metal audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.23×
MindfulnessBALANCE1.42×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death metal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Career OrientationPOWER0.78×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death metal have in United States?

Death metal has an estimated audience of 7,179,906 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Death metal fans?

40.1% of Death metal fans are female, 59.9% are male, with an average age of 34.5 years.

03

Which brands do Death metal fans like most?

Death metal fans show strongest brand affinity for Black metal (20.95×), Extreme metal (14.84×), and Thrash metal (14.27×) over the country average.

04

Where do Death metal fans live in United States?

Death metal fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Death metal fans also like?

Beyond Death metal itself, the audience over-indexes on Extreme metal (14.84×), Thrash metal (14.27×), Metalcore (14.39×), and Ozzy Osbourne (8.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Death metal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Death metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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