Death metal Audience in United States

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Death metal has an estimated audience of 7,179,906 people in United States. 40.1% are female, 59.9% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Black metal, Extreme metal, Thrash metal, Metalcore, Beetlejuice.

The average Death metal fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Black metal, Extreme metal, Thrash metal, with strongest over-indexing on Black metal (20.95× the country average). Demographically, the Death metal audience skews more male with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Death metal fans

Demographic split for Death metal audience in United States
MetricValue
Female40.1%
Male59.9%
Average age34.5
Estimated audience size7,179,906

Audience persona

The typical Death metal fan in United States is more male, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Black metal.

Top regions in United States

Top regions ranked by reach for Death metal in United States
RegionReachAffinity
California994,7211.26×
Texas668,2661.08×
Florida443,7100.91×
New York382,9000.95×
Illinois257,4231.08×
Pennsylvania251,9601.04×
Ohio249,5921.13×
North Carolina241,0921.12×
Georgia198,7570.9×
Michigan189,2331.01×
Virginia184,8191.06×
Washington182,7341.27×
Arizona180,7641.23×
New Jersey166,2930.91×
Tennessee149,2981.04×
Indiana139,3071.06×
Massachusetts130,4830.92×
Colorado122,5301.08×
Missouri117,8441.02×
Maryland113,2000.92×
Oregon112,7691.37×
Kentucky106,4471.18×
Wisconsin102,7160.95×
Louisiana98,7611.07×
Minnesota95,4990.93×
Oklahoma93,2651.17×
South Carolina91,0390.84×
Alabama86,3780.86×
Nevada82,7161.19×
Utah72,9591.13×
Connecticut68,4200.95×
Arkansas62,2541.05×
Iowa58,2830.99×
Kansas54,5710.96×
New Mexico47,4201.32×
Mississippi46,9650.79×
West Virginia37,5411.12×
Idaho32,9620.92×
Nebraska31,2830.87×
New Hampshire27,8900.99×
Hawaii26,6020.86×
Maine26,4251.03×
Montana23,0211.16×
Rhode Island18,6070.81×
Washington, District of Columbia17,0970.79×
South Dakota13,7390.83×
Delaware13,5940.69×
North Dakota12,8630.87×
Alaska12,2830.8×
Vermont9,1500.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death metal audience
BrandAffinityCategory
Black metal20.95×Music & Radio
Extreme metal14.84×Music & Radio
Thrash metal14.27×Music & Radio
Metalcore14.39×Music & Radio
Beetlejuice5.07×Movies & TV
Ozzy Osbourne8.95×Music & Radio
Melodic death metal19.66×Music & Radio
The Crow22.84×Literature
Death (metal band)19.61×Music & Radio
Grindcore27.76×Music & Radio
Social networking service3.04×Technology & Electronics
Carnation14.3×Music & Radio
Deathcore16.06×Music & Radio
Fantasy movies3.77×Movies & TV
Doom metal16.02×Music & Radio
Black Sabbath12.26×Music & Radio
Audience3.15×Business & Career
Slayer20.03×Music & Radio
TikTok2.11×Internet & Social Media
Slipknot (band)12.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death metal audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
PatriotismCONSERVATISM1.86
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.42
IndividualismJOY1.3
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Death metal
CountryShare
United States29.1%
Germany8.2%
Italy5.5%

See Death metal audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Death metal have in United States?

Death metal has an estimated audience of 7,179,906 people in United States, concentrated in California and Texas.

What is the gender split and age of Death metal fans?

40.1% of Death metal fans are female, 59.9% are male, with an average age of 34.5 years.

Which brands do Death metal fans like most?

Death metal fans show strongest brand affinity for Black metal (20.95×), Extreme metal (14.84×), and Thrash metal (14.27×) over the country average.

Where do Death metal fans live in United States?

Death metal fans in United States are most concentrated in California (reach 994,721), Texas (reach 668,266), and Florida (reach 443,710). These three regions account for the largest share of the active audience.

What other brands do Death metal fans also like?

Beyond Death metal itself, the audience over-indexes on Extreme metal (14.84×), Thrash metal (14.27×), Metalcore (14.39×), and Beetlejuice (5.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.