A data profile of the people who buy, follow and care about Extreme metal in United States — modelled from more than twelve digital signal sources. Extreme metal has an estimated audience of 6,602,472 people in United States.
The average Extreme metal fan in United States is 33.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Commercial driver's license, Death metal, Progressive rock, with strongest over-indexing on Commercial driver's license (18.8× the country average).
Demographically, the Extreme metal audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Extreme metal fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Commercial driver's license.
The key figures that characterise the Extreme metal profile in United States.
41.5% are female, 58.5% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 33.7 |
| Estimated audience size | 6,602,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
Where the Extreme metal audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~20K | 1.37× | |
| 02 | Vermont | ~20K | 1.33× | |
| 03 | Alaska | ~20K | 1.30× | |
| 04 | South Dakota | ~20K | 1.16× | |
| 05 | Montana | ~20K | 1.15× | |
| 06 | Delaware | ~20K | 1.15× | |
| 07 | West Virginia | ~30K | 1.12× | |
| 08 | Florida | ~500K | 1.10× | |
| 09 | Maine | ~30K | 1.10× | |
| 10 | Rhode Island | ~20K | 1.10× | |
| 11 | New Hampshire | ~30K | 1.09× | |
| 12 | Idaho | ~40K | 1.08× | |
| 13 | Washington, District of Columbia | ~20K | 1.05× | |
| 14 | New Mexico | ~30K | 1.04× | |
| 15 | Mississippi | ~60K | 1.02× | |
| 16 | Nebraska | ~30K | 1.02× | |
| 17 | Hawaii | ~30K | 1.02× | |
| 18 | Kentucky | ~80K | 0.99× | |
| 19 | Arkansas | ~50K | 0.99× | |
| 20 | Iowa | ~50K | 0.97× | |
| 21 | Kansas | ~50K | 0.97× | |
| 22 | Oregon | ~70K | 0.94× | |
| 23 | Oklahoma | ~70K | 0.94× | |
| 24 | Connecticut | ~60K | 0.94× | |
| 25 | Utah | ~60K | 0.94× | |
| 26 | Louisiana | ~80K | 0.93× | |
| 27 | Nevada | ~60K | 0.92× | |
| 28 | Alabama | ~80K | 0.91× | |
| 29 | South Carolina | ~90K | 0.90× | |
| 30 | Missouri | ~90K | 0.89× | |
| 31 | Wisconsin | ~90K | 0.89× | |
| 32 | Colorado | ~90K | 0.88× | |
| 33 | Minnesota | ~80K | 0.88× | |
| 34 | Tennessee | ~100K | 0.87× | |
| 35 | Indiana | ~100K | 0.87× | |
| 36 | Arizona | ~100K | 0.86× | |
| 37 | Washington | ~100K | 0.86× | |
| 38 | Maryland | ~100K | 0.86× | |
| 39 | Massachusetts | ~100K | 0.85× | |
| 40 | Virginia | ~100K | 0.84× | |
| 41 | Michigan | ~100K | 0.83× | |
| 42 | Ohio | ~200K | 0.82× | |
| 43 | New Jersey | ~100K | 0.82× | |
| 44 | North Carolina | ~200K | 0.81× | |
| 45 | Pennsylvania | ~200K | 0.80× | |
| 46 | Georgia | ~200K | 0.80× | |
| 47 | Illinois | ~200K | 0.77× | |
| 48 | Texas | ~400K | 0.71× | |
| 49 | New York | ~300K | 0.69× | |
| 50 | California | ~500K | 0.68× |
The strongest cross-interests of the Extreme metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slayer | Music & Radio | 21.80× | ||
| 02 | Cannibal Corpse | Music & Radio | 19.31× | ||
| 03 | Commercial driver's license | Cars & Mobility | 18.80× | ||
| 04 | Manowar | Music & Radio | 17.21× | ||
| 05 | Death metal | Music & Radio | 14.84× | ||
| 06 | Pantera | Music & Radio | 12.06× | ||
| 07 | Pierce the Veil | Music & Radio | 11.53× | ||
| 08 | Megadeth | Music & Radio | 11.29× | ||
| 09 | Progressive rock | Music & Radio | 8.01× | ||
| 10 | Berlin Wall | Travel & Leisure | 6.57× | ||
| 11 | Goth subculture | Fashion & Accessoires | 5.93× | ||
| 12 | Britpop | Music & Radio | 4.55× | ||
| 13 | Poshmark | Shopping | 3.28× | ||
| 14 | Spirit Halloween | Kids & Family | 3.14× | ||
| 15 | House music | Music & Radio | 2.70× | ||
| 16 | Electric guitar | Music & Radio | 2.67× | ||
| 17 | High school | Business & Career | 2.51× | ||
| 18 | ULTA Beauty | Beauty & Wellness | 2.27× | ||
| 19 | Musical instrument | Music & Radio | 1.96× | ||
| 20 | Superman | Movies & TV | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.51× | |
| Extroversion | THRILL | 1.40× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.75× |
Extreme metal has an estimated audience of 6,602,472 people in United States, concentrated in California and Florida.
41.5% of Extreme metal fans are female, 58.5% are male, with an average age of 33.7 years.
Extreme metal fans show strongest brand affinity for Commercial driver's license (18.8×), Death metal (14.84×), and Progressive rock (8.01×) over the country average.
Extreme metal fans in United States are most concentrated in California (reach ~500K), Florida (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Extreme metal itself, the audience over-indexes on Death metal (14.84×), Progressive rock (8.01×), Slayer (21.8×), and Superman (1.87×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Extreme metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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