Carnation Audience in United States

Carnation logo

Carnation has an estimated audience of 2,842,735 people in United States. 23.9% are female, 76.1% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Winemaking, Dog breed, Monmouth County, New Jersey, Israel, Edelman (firm).

The average Carnation fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winemaking, Dog breed, Monmouth County, New Jersey, with strongest over-indexing on Winemaking (15.4× the country average). Demographically, the Carnation audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Carnation fans

Demographic split for Carnation audience in United States
MetricValue
Female23.9%
Male76.1%
Average age37.2
Estimated audience size2,842,735

Audience persona

The typical Carnation fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for Carnation in United States
RegionReachAffinity
California433,6561.39×
Texas312,3761.28×
Florida175,5880.91×
New York160,0731.01×
Washington115,6222.03×
Illinois97,8951.03×
Georgia89,1661.02×
Pennsylvania88,2650.92×
North Carolina83,2190.97×
Ohio82,6520.94×
Michigan72,9220.98×
New Jersey66,8030.92×
Arizona66,2441.14×
Virginia65,8400.95×
Tennessee57,8391.01×
Massachusetts57,4151.03×
Indiana53,4761.03×
Colorado46,8041.04×
Missouri45,5560.99×
Maryland43,7770.9×
Oregon41,1641.26×
Wisconsin38,0260.89×
Minnesota37,5240.92×
South Carolina35,9540.84×
Utah35,7641.4×
Kentucky35,3850.99×
Oklahoma35,2501.12×
Alabama34,6550.87×
Louisiana31,8900.87×
Nevada27,9761.02×
Connecticut25,9050.91×
Kansas24,8741.11×
Arkansas24,5101.05×
Iowa21,8520.93×
Idaho19,6721.38×
Mississippi19,0050.81×
New Mexico14,4741.02×
Nebraska14,4211.01×
Hawaii13,3321.09×
West Virginia10,9060.82×
New Hampshire8,6220.77×
Maine7,7450.76×
Montana7,3890.94×
Washington, District of Columbia7,3060.86×
Rhode Island7,1850.79×
Delaware6,0140.77×
Alaska5,6560.93×
South Dakota5,4530.83×
North Dakota5,2760.9×
Wyoming3,7830.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnation audience
BrandAffinityCategory
Winemaking15.4×Food & Beverages
Dog breed3.64×Pets & Animals
Monmouth County, New Jersey24.56×Travel & Leisure
Israel4.27×Travel & Leisure
Edelman (firm)30.95×Business & Career
JibJab5.58×Internet & Social Media
Staycation3.07×Home & Garden
Celtic mythology8.38×Arts & Culture
Home staging4.46×Home & Garden
Jingoism1.81×Politics & Society
Torchlight20×Games
Moquegua9.81×Travel & Leisure
Gift registry9.71×Kids & Family
Nebraska1.87×Travel & Leisure
JDSU2.04×Business & Career
Unique Gifts1.57×Shopping
Captain America (1990 film)2.98×Movies & TV
KLIX (AM)13.61×Music & Radio
Kendra Scott1.8×Fashion & Accessoires
Fist of Legend16.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnation audience
TraitClusterScore
PatriotismCONSERVATISM1.62
ExtroversionTHRILL1.57
IndulgenceJOY1.27
TraditionCONSERVATISM1.22
Social Media UsageJOY1.19
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Carnation
CountryShare
United States48.5%
India10.1%
United Kingdom7.0%

See Carnation audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does Carnation have in United States?

Carnation has an estimated audience of 2,842,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Carnation fans?

23.9% of Carnation fans are female, 76.1% are male, with an average age of 37.2 years.

Which brands do Carnation fans like most?

Carnation fans show strongest brand affinity for Winemaking (15.4×), Dog breed (3.64×), and Monmouth County, New Jersey (24.56×) over the country average.

Where do Carnation fans live in United States?

Carnation fans in United States are most concentrated in California (reach 433,656), Texas (reach 312,376), and Florida (reach 175,588). These three regions account for the largest share of the active audience.

What other brands do Carnation fans also like?

Beyond Carnation itself, the audience over-indexes on Dog breed (3.64×), Monmouth County, New Jersey (24.56×), Israel (4.27×), and Edelman (firm) (30.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.