A data profile of the people who buy, follow and care about Carnation in United States — modelled from more than twelve digital signal sources. Carnation has an estimated audience of 2,814,567 people in United States.
The average Carnation fan in United States is 37.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Washington.
Top brand affinities include Jennifer Connelly, Aborted, KeyBank, with strongest over-indexing on Jennifer Connelly (53.93× the country average).
Demographically, the Carnation audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Carnation fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Jennifer Connelly.
The key figures that characterise the Carnation profile in United States.
23.9% are female, 76.1% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 37.2 |
| Estimated audience size | 2,814,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 14% |
Where the Carnation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~200K | 3.23× | |
| 02 | Utah | ~40K | 1.42× | |
| 03 | Idaho | ~20K | 1.39× | |
| 04 | Texas | ~300K | 1.28× | |
| 05 | California | ~400K | 1.26× | |
| 06 | Oregon | ~40K | 1.21× | |
| 07 | Hawaii | ~10K | 1.10× | |
| 08 | Oklahoma | ~30K | 1.09× | |
| 09 | Arizona | ~60K | 1.08× | |
| 10 | Kansas | ~20K | 1.08× | |
| 11 | South Dakota | ~7K | 1.05× | |
| 12 | Arkansas | ~20K | 1.04× | |
| 13 | Nebraska | ~10K | 1.04× | |
| 14 | New Mexico | ~10K | 1.03× | |
| 15 | Kentucky | ~40K | 1.01× | |
| 16 | Alaska | ~6K | 1.01× | |
| 17 | North Dakota | ~6K | 1.01× | |
| 18 | Missouri | ~50K | 1.00× | |
| 19 | Indiana | ~50K | 0.99× | |
| 20 | Colorado | ~40K | 0.99× | |
| 21 | Nevada | ~30K | 0.99× | |
| 22 | Montana | ~8K | 0.98× | |
| 23 | Wyoming | ~4K | 0.97× | |
| 24 | Illinois | ~90K | 0.96× | |
| 25 | Tennessee | ~50K | 0.96× | |
| 26 | Iowa | ~20K | 0.96× | |
| 27 | Georgia | ~80K | 0.94× | |
| 28 | Ohio | ~80K | 0.93× | |
| 29 | North Carolina | ~80K | 0.92× | |
| 30 | Massachusetts | ~50K | 0.92× | |
| 31 | Michigan | ~70K | 0.91× | |
| 32 | Virginia | ~60K | 0.90× | |
| 33 | Minnesota | ~40K | 0.90× | |
| 34 | New York | ~100K | 0.89× | |
| 35 | Wisconsin | ~40K | 0.89× | |
| 36 | Pennsylvania | ~80K | 0.87× | |
| 37 | Alabama | ~30K | 0.87× | |
| 38 | Maryland | ~40K | 0.86× | |
| 39 | Louisiana | ~30K | 0.85× | |
| 40 | West Virginia | ~10K | 0.85× | |
| 41 | Florida | ~200K | 0.84× | |
| 42 | Connecticut | ~20K | 0.84× | |
| 43 | New Jersey | ~60K | 0.83× | |
| 44 | Delaware | ~6K | 0.82× | |
| 45 | Mississippi | ~20K | 0.81× | |
| 46 | Washington, District of Columbia | ~7K | 0.81× | |
| 47 | Maine | ~8K | 0.80× | |
| 48 | Rhode Island | ~7K | 0.80× | |
| 49 | South Carolina | ~30K | 0.79× | |
| 50 | New Hampshire | ~9K | 0.76× |
The strongest cross-interests of the Carnation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aborted | Music & Radio | 246.25× | ||
| 02 | Melvins | Music & Radio | 77.49× | ||
| 03 | Arch Enemy | Music & Radio | 64.83× | ||
| 04 | Jennifer Connelly | Movies & TV | 53.93× | ||
| 05 | Judas Priest | Music & Radio | 39.36× | ||
| 06 | KeyBank | Business & Career | 32.71× | ||
| 07 | Deftones | Music & Radio | 29.89× | ||
| 08 | Buckethead | Music & Radio | 29.62× | ||
| 09 | Secret society | Politics & Society | 28.71× | ||
| 10 | The Hives | Music & Radio | 23.43× | ||
| 11 | Chester Bennington | Music & Radio | 20.24× | ||
| 12 | Miles Teller | Movies & TV | 20.00× | ||
| 13 | Fifth Third Bank | Business & Career | 19.62× | ||
| 14 | Ed Harris | Movies & TV | 17.95× | ||
| 15 | Death metal | Music & Radio | 14.30× | ||
| 16 | Slipknot (band) | Music & Radio | 14.28× | ||
| 17 | Thrash metal | Music & Radio | 12.61× | ||
| 18 | Gossip Girl | Movies & TV | 11.19× | ||
| 19 | Ozzy Osbourne | Music & Radio | 9.46× | ||
| 20 | Detroit Pistons | Sports | 6.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.60× | |
| Indulgence | JOY | 1.58× | |
| Spirituality | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.66× | |
| DIY Mentality | THRILL | 0.67× | |
| Family Orientation | CONSERVATISM | 0.67× |
Carnation has an estimated audience of 2,814,567 people in United States, concentrated in California and Texas.
23.9% of Carnation fans are female, 76.1% are male, with an average age of 37.2 years.
Carnation fans show strongest brand affinity for Jennifer Connelly (53.93×), Aborted (246.25×), and KeyBank (32.71×) over the country average.
Carnation fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Washington (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Carnation itself, the audience over-indexes on Aborted (246.25×), KeyBank (32.71×), Ed Harris (17.95×), and Fifth Third Bank (19.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Carnation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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