Rascasse Audience Intelligence

Secret society Audience in United States

A data profile of the people who buy, follow and care about Secret society in United States — modelled from more than twelve digital signal sources. Secret society has an estimated audience of 1,198,301 people in United States.

#8070among Topic in United States#1256in Politics & Society

The average Secret society fan in United States is 42.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Contemporary romance, Carnation, Throne of Glass, with strongest over-indexing on Contemporary romance (13.98× the country average).

Demographically, the Secret society audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secret society fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Contemporary romance.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secret society profile in United States.

Audience size
1.2M
in United States
Gender
52.3%♀
47.7% male
Age
42.2
average years
Country rank
#20909
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secret society fans

52.3% are female, 47.7% are male, average age 42.2.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Secret society audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.2
Estimated audience size1,198,301
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Secret society audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Secret society audience comes from United States.

Worldwide audience distribution share by country for Secret society
CountryShare
United States34.6%
United Kingdom8.7%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secret society audience in United States is strongest.

Fig. 05

Top regions by affinity

Secret society fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.95×
02Alabama~30K1.92×
03Louisiana~30K1.87×
04Georgia~70K1.78×
05Maryland~30K1.43×
06South Carolina~20K1.34×
07Washington, District of Columbia~5K1.34×
08Texas~100K1.28×
09Tennessee~30K1.28×
10Arkansas~10K1.20×
11North Carolina~40K1.12×
12Virginia~30K1.12×
13Michigan~30K1.10×
14Florida~90K1.07×
15Nevada~10K1.04×
16Missouri~20K1.03×
17Connecticut~10K1.02×
18Ohio~40K1.01×
19Indiana~20K1.01×
20Delaware~3K1.01×
21New York~70K1.00×
22Pennsylvania~40K1.00×
23Oklahoma~10K1.00×
24Oregon~10K0.96×
25West Virginia~5K0.96×
26Kentucky~10K0.95×
27Illinois~40K0.94×
28Alaska~2K0.94×
29Hawaii~5K0.93×
30Arizona~20K0.91×
31North Dakota~2K0.91×
32New Jersey~30K0.90×
33California~100K0.88×
34Kansas~8K0.88×
35South Dakota~2K0.88×
36Vermont~2K0.88×
37Wisconsin~20K0.87×
38Minnesota~10K0.87×
39Nebraska~5K0.87×
40New Mexico~5K0.86×
41Rhode Island~3K0.86×
42Montana~3K0.85×
43Idaho~5K0.84×
44Maine~4K0.84×
45Washington~20K0.83×
46Iowa~8K0.83×
47Massachusetts~20K0.81×
48New Hampshire~4K0.81×
49Colorado~10K0.79×
50Utah~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Secret society, United States
0.74×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secret society audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secret society audience
#·InterestCategoryAffinity×
01Workplace relationshipsKids & Family58.54×
02Hollows (series)Book / Manga / Comic56.10×
03Jamie McGuireLiterature43.13×
04Never Been KissedMovies & TV41.11×
05Throne of GlassLiterature39.40×
06Regency romanceLiterature29.85×
07CarnationMusic & Radio28.71×
08Sarah J. MaasLiterature28.53×
09Baccarat (company)Fashion & Accessoires27.20×
10A Cinderella StoryMovies & TV24.47×
11SentencedMusic & Radio18.17×
12Demon HunterMusic & Radio17.32×
13Dark fantasyLiterature16.61×
14New-adult fictionLiterature15.59×
15Paranormal romanceLiterature14.04×
16Contemporary romanceLiterature13.98×
17Women's fictionLiterature9.01×
18Warriors (novel series)Literature6.46×
19Dick CheneyPolitics & Society5.64×
20QuotationBusiness & Career5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secret society audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secret society audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
MindfulnessBALANCE2.47×
TraditionCONSERVATISM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secret society audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.06×
Quality AwarenessPREMIUM1.07×
Family OrientationCONSERVATISM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secret society have in United States?

Secret society has an estimated audience of 1,198,301 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Secret society fans?

52.3% of Secret society fans are female, 47.7% are male, with an average age of 42.2 years.

03

Which brands do Secret society fans like most?

Secret society fans show strongest brand affinity for Contemporary romance (13.98×), Carnation (28.71×), and Throne of Glass (39.4×) over the country average.

04

Where do Secret society fans live in United States?

Secret society fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Secret society fans also like?

Beyond Secret society itself, the audience over-indexes on Carnation (28.71×), Throne of Glass (39.4×), New-adult fiction (15.59×), and Hollows (series) (56.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Secret society audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Secret society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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