Secret society Audience in United States

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Secret society has an estimated audience of 1,198,301 people in United States. 52.3% are female, 47.7% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Contemporary romance, Carnation, Throne of Glass, New-adult fiction, Hollows (series).

The average Secret society fan in United States is 42.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Contemporary romance, Carnation, Throne of Glass, with strongest over-indexing on Contemporary romance (13.98× the country average). Demographically, the Secret society audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Secret society fans

Demographic split for Secret society audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.2
Estimated audience size1,198,301

Audience persona

The typical Secret society fan in United States is balanced, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.

Top regions in United States

Top regions ranked by reach for Secret society in United States
RegionReachAffinity
Texas112,5391.09×
California109,4920.83×
Florida93,0111.15×
Georgia78,8732.14×
New York69,9671.04×
North Carolina43,6631.21×
Pennsylvania38,9450.97×
Alabama38,3962.29×
Michigan37,8141.21×
Illinois36,9920.93×
Ohio36,8001×
Virginia35,1051.2×
Tennessee34,7261.44×
Louisiana32,8312.12×
Maryland32,0901.56×
South Carolina27,8551.55×
New Jersey27,4210.9×
Mississippi22,9612.33×
Arizona22,7910.93×
Indiana21,8661×
Missouri19,6881.02×
Washington18,5650.77×
Massachusetts16,7760.71×
Wisconsin14,3220.79×
Kentucky13,8920.92×
Colorado13,3790.71×
Minnesota13,2580.77×
Oklahoma13,0660.98×
Nevada12,5491.08×
Arkansas12,5251.27×
Oregon12,2130.89×
Connecticut12,1451.01×
Kansas7,8840.83×
Iowa7,2900.74×
Utah6,5710.61×
Washington, District of Columbia5,6171.56×
Nebraska4,2480.71×
West Virginia4,2120.75×
New Mexico3,6920.61×
Hawaii3,6670.71×
Delaware3,5151.06×
Idaho3,4800.58×
New Hampshire2,5570.54×
Maine2,4240.56×
Rhode Island2,3370.61×
Alaska1,8810.73×
Montana1,7360.52×
North Dakota1,3900.56×
South Dakota1,2850.46×
Vermont9980.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secret society audience
BrandAffinityCategory
Contemporary romance13.98×Literature
Carnation28.71×Music & Radio
Throne of Glass39.4×Literature
New-adult fiction15.59×Literature
Hollows (series)56.1×
Sarah J. Maas28.53×Literature
Warriors (novel series)6.46×Literature
Dark fantasy16.61×Literature
Regency romance29.85×Literature
Baccarat (company)27.2×Fashion & Accessoires
Paranormal romance14.04×Literature
A Cinderella Story24.47×Movies & TV
Never Been Kissed41.11×Movies & TV
Workplace relationships58.54×Kids & Family
Women's fiction9.01×Literature
Sentenced18.17×Music & Radio
Superman2.31×Movies & TV
Demon Hunter17.32×Music & Radio
Quotation5.46×Business & Career
Changeling (film)36.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secret society audience
TraitClusterScore
MindfulnessBALANCE2.4
ExtroversionTHRILL2.15
PatriotismCONSERVATISM2.14
TraditionCONSERVATISM1.76
IndividualismJOY1.61
SpiritualityBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Secret society
CountryShare
United States34.6%
United Kingdom8.7%
Japan3.6%

See Secret society audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Secret society have in United States?

Secret society has an estimated audience of 1,198,301 people in United States, concentrated in Texas and California.

What is the gender split and age of Secret society fans?

52.3% of Secret society fans are female, 47.7% are male, with an average age of 42.2 years.

Which brands do Secret society fans like most?

Secret society fans show strongest brand affinity for Contemporary romance (13.98×), Carnation (28.71×), and Throne of Glass (39.4×) over the country average.

Where do Secret society fans live in United States?

Secret society fans in United States are most concentrated in Texas (reach 112,539), California (reach 109,492), and Florida (reach 93,011). These three regions account for the largest share of the active audience.

What other brands do Secret society fans also like?

Beyond Secret society itself, the audience over-indexes on Carnation (28.71×), Throne of Glass (39.4×), New-adult fiction (15.59×), and Hollows (series) (56.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secret society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.