Rascasse Audience Intelligence

Paranormal romance Audience in United States

A data profile of the people who buy, follow and care about Paranormal romance in United States — modelled from more than twelve digital signal sources. Paranormal romance has an estimated audience of 4,717,482 people in United States.

#3916among Topic in United States#118in Literature

The average Paranormal romance fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Goodreads, Young-adult fiction, Book discussion club, with strongest over-indexing on Goodreads (14.06× the country average).

Demographically, the Paranormal romance audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paranormal romance fan in United States is more female, around 36.6 years old, with strong Tradition tendencies and a notable affinity for Goodreads.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paranormal romance profile in United States.

Audience size
4.7M
in United States
Gender
74.5%♀
25.5% male
Age
36.6
average years
Country rank
#7024
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paranormal romance fans

74.5% are female, 25.5% are male, average age 36.6.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Paranormal romance audience in United States
MetricValue
Female74.5%
Male25.5%
Average age36.6
Estimated audience size4,717,482
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Paranormal romance audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Paranormal romance audience comes from United States.

Worldwide audience distribution share by country for Paranormal romance
CountryShare
United States36.2%
Japan9.7%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paranormal romance audience in United States is strongest.

Fig. 05

Top regions by affinity

Paranormal romance fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.38×
02Vermont~10K1.28×
03North Dakota~10K1.27×
04South Dakota~10K1.22×
05Montana~20K1.15×
06Rhode Island~20K1.10×
07Delaware~10K1.09×
08Idaho~30K1.07×
09West Virginia~20K1.06×
10New Hampshire~20K1.06×
11Maine~20K1.06×
12Hawaii~20K1.03×
13Washington, District of Columbia~10K1.02×
14Kansas~40K0.99×
15New Mexico~20K0.99×
16Nebraska~20K0.99×
17Mississippi~40K0.98×
18Arkansas~40K0.98×
19Kentucky~60K0.96×
20Oregon~50K0.96×
21Oklahoma~50K0.96×
22Utah~40K0.95×
23Louisiana~60K0.94×
24Iowa~40K0.94×
25Missouri~70K0.93×
26Tennessee~90K0.91×
27Alabama~60K0.91×
28Washington~90K0.90×
29Indiana~80K0.90×
30Connecticut~40K0.90×
31Nevada~40K0.90×
32Wisconsin~60K0.89×
33South Carolina~60K0.89×
34Minnesota~60K0.88×
35Maryland~70K0.86×
36Colorado~60K0.86×
37Virginia~100K0.84×
38Arizona~80K0.84×
39Massachusetts~80K0.84×
40Michigan~100K0.83×
41Georgia~100K0.82×
42North Carolina~100K0.82×
43Ohio~100K0.80×
44New Jersey~90K0.79×
45Florida~300K0.78×
46Illinois~100K0.78×
47New York~200K0.77×
48Pennsylvania~100K0.77×
49Texas~300K0.71×
50California~300K0.65×
Fig. 06

Affinity by region

Affinity by region — Paranormal romance, United States
0.65×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paranormal romance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paranormal romance audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature33.29×
02Little Red Riding HoodLiterature19.17×
03GoodreadsLiterature14.06×
04Young-adult fictionLiterature11.14×
05The Vampire DiariesMovies & TV10.91×
06Gossip GirlMovies & TV8.87×
07Supernatural (U.S. TV series)Movies & TV8.57×
08Book discussion clubLiterature8.46×
09Twilight (series)Movies & TV8.20×
10Amazon KindleLiterature8.08×
11BestsellerLiterature5.09×
12E-book readersTechnology & Electronics4.98×
13Romance novelsLiterature4.92×
14Crime fictionLiterature4.71×
15Anne HathawayMovies & TV4.62×
16Short storyLiterature3.94×
17Britney SpearsMusic & Radio3.30×
18Game of ThronesMovies & TV3.20×
19Fiction booksLiterature2.70×
20SupermanMovies & TV2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paranormal romance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paranormal romance audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.41×
SpiritualityBALANCE1.32×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paranormal romance audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Design AffinityPREMIUM0.67×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paranormal romance have in United States?

Paranormal romance has an estimated audience of 4,717,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paranormal romance fans?

74.5% of Paranormal romance fans are female, 25.5% are male, with an average age of 36.6 years.

03

Which brands do Paranormal romance fans like most?

Paranormal romance fans show strongest brand affinity for Goodreads (14.06×), Young-adult fiction (11.14×), and Book discussion club (8.46×) over the country average.

04

Where do Paranormal romance fans live in United States?

Paranormal romance fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Paranormal romance fans also like?

Beyond Paranormal romance itself, the audience over-indexes on Young-adult fiction (11.14×), Book discussion club (8.46×), Romance novels (4.92×), and Amazon Kindle (8.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Paranormal romance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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