Paranormal romance Audience in United States

Paranormal romance has an estimated audience of 4,717,482 people in United States. 74.5% are female, 25.5% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Wattpad, Robert Pattinson, Charlie Hunnam, Capital One, Beetlejuice.

The average Paranormal romance fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wattpad, Robert Pattinson, Charlie Hunnam, with strongest over-indexing on Wattpad (29.47× the country average). Demographically, the Paranormal romance audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Paranormal romance fans

Demographic split for Paranormal romance audience in United States
MetricValue
Female74.5%
Male25.5%
Average age36.6
Estimated audience size4,717,482

Audience persona

The typical Paranormal romance fan in United States is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Wattpad.

Top regions in United States

Top regions ranked by reach for Paranormal romance in United States
RegionReachAffinity
California284,7020.55×
Texas245,0980.6×
Florida222,0650.7×
New York186,2040.71×
Illinois97,8980.62×
North Carolina92,6460.65×
Ohio86,3810.59×
Pennsylvania82,0090.52×
Virginia80,5390.7×
Georgia80,1640.55×
Washington78,8680.83×
Michigan74,2650.6×
Missouri63,6450.84×
Tennessee63,5520.67×
Indiana59,3580.69×
Massachusetts58,4460.63×
New Jersey56,8470.47×
Arizona56,1620.58×
Kentucky52,2820.88×
Louisiana51,8950.85×
Maryland49,8620.61×
Alabama48,3060.73×
Oregon47,1180.87×
Minnesota46,8940.69×
Colorado46,8540.63×
South Carolina45,6910.64×
Wisconsin42,7670.6×
Oklahoma38,6360.74×
Kansas38,1481.03×
Arkansas34,5680.89×
Utah34,2270.81×
Mississippi33,3520.86×
Idaho27,5451.16×
West Virginia27,5341.25×
Alaska27,4772.72×
Iowa26,1560.67×
Hawaii24,2891.2×
Connecticut24,0300.51×
Montana23,9531.83×
Nevada23,8640.52×
South Dakota23,6422.17×
North Dakota23,0202.38×
New Hampshire22,6871.22×
Wyoming22,2733.19×
Nebraska22,2150.94×
New Mexico22,0990.93×
Rhode Island21,9071.46×
Maine21,8941.3×
Vermont21,5472.6×
Delaware19,6181.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paranormal romance audience
BrandAffinityCategory
Wattpad29.47×Internet & Social Media
Robert Pattinson20.47×Movies & TV
Charlie Hunnam17.01×Movies & TV
Capital One6.01×Business & Career
Beetlejuice6.89×Movies & TV
Google Maps5.17×Internet & Social Media
Anna Kendrick17.74×Movies & TV
Bryce Dallas Howard13.08×Movies & TV
Google News6.99×News
Matthew McConaughey10.74×Movies & TV
Jake Gyllenhaal12.92×Movies & TV
Indeed.com4.78×Business & Career
Circle K7.89×Shopping
Diane Keaton6.94×Movies & TV
Keira Knightley14.47×Movies & TV
Clint Eastwood10.03×Movies & TV
Charmed23.04×Movies & TV
Ian Somerhalder19.01×Movies & TV
Tom and Jerry18.67×Movies & TV
Goodreads11.58×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paranormal romance audience
TraitClusterScore
CreativityOPEN1.26
Social Media UsageJOY1.23
ExtroversionTHRILL1.22
MindfulnessBALANCE1.16
SpiritualityBALANCE1.1
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Paranormal romance
CountryShare
United States36.2%
Japan9.7%
United Kingdom7.4%

See Paranormal romance audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Paranormal romance have in United States?

Paranormal romance has an estimated audience of 4,717,482 people in United States, concentrated in California and Texas.

What is the gender split and age of Paranormal romance fans?

74.5% of Paranormal romance fans are female, 25.5% are male, with an average age of 36.6 years.

Which brands do Paranormal romance fans like most?

Paranormal romance fans show strongest brand affinity for Wattpad (29.47×), Robert Pattinson (20.47×), and Charlie Hunnam (17.01×) over the country average.

Where do Paranormal romance fans live in United States?

Paranormal romance fans in United States are most concentrated in California (reach 284,702), Texas (reach 245,098), and Florida (reach 222,065). These three regions account for the largest share of the active audience.

What other brands do Paranormal romance fans also like?

Beyond Paranormal romance itself, the audience over-indexes on Robert Pattinson (20.47×), Charlie Hunnam (17.01×), Capital One (6.01×), and Beetlejuice (6.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paranormal romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.