Paranormal romance Audience in Germany
Paranormal romance has an estimated audience of 784,453 people in Germany. 71.2% are female, 28.8% are male, average age 36.1. Top regions: Rheinland-Pfalz, Bayern, Nordrhein-Westfalen. Top brand affinities: JACK & JONES, Crime fiction, Vagabond (manga), Hugendubel, Harry Potter.
The average Paranormal romance fan in Germany is 36.1 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Bayern, Nordrhein-Westfalen. Top brand affinities include JACK & JONES, Crime fiction, Vagabond (manga), with strongest over-indexing on JACK & JONES (75.56× the country average). Demographically, the Paranormal romance audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Paranormal romance fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 36.1 |
| Estimated audience size | 784,453 |
Audience persona
The typical Paranormal romance fan in Germany is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 38,832 | 0.99× |
| Bayern | 38,689 | 0.31× |
| Nordrhein-Westfalen | 38,052 | 0.22× |
| Schleswig-Holstein | 37,883 | 1.34× |
| Niedersachsen | 35,580 | 0.47× |
| Thüringen | 33,962 | 1.7× |
| Baden-Württemberg | 33,079 | 0.31× |
| Mecklenburg-Vorpommern | 29,465 | 1.97× |
| Brandenburg | 29,287 | 1.2× |
| Hessen | 28,998 | 0.49× |
| Sachsen | 28,801 | 0.75× |
| Sachsen-Anhalt | 28,511 | 1.4× |
| Bremen | 26,800 | 3.99× |
| Berlin | 23,936 | 0.68× |
| Hamburg | 18,332 | 1.03× |
| Saarland | 8,369 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 75.56× | Fashion & Accessoires |
| Crime fiction | 11.56× | Literature |
| Vagabond (manga) | 29.21× | Literature |
| Hugendubel | 8.93× | Shopping |
| Harry Potter | 3.39× | Movies & TV |
| Leipzig Book Fair | 35.66× | Literature |
| Twilight (series) | 15.42× | Movies & TV |
| Sex and the City | 6.33× | Movies & TV |
| Detective fiction | 8.02× | Literature |
| Jennifer Lawrence | 8.82× | Movies & TV |
| Jojo Moyes | 27.52× | Literature |
| The Vampire Diaries | 9.54× | Movies & TV |
| Stephenie Meyer | 39.94× | Literature |
| Once Upon a Time (TV series) | 15.36× | Movies & TV |
| Winona Ryder | 7.1× | Movies & TV |
| Cracked (magazine) | 19.96× | Internet & Social Media |
| Costa Rica | 15.9× | Travel & Leisure |
| Kiki's Delivery Service | 28.67× | Movies & TV |
| Wattpad | 7.62× | Internet & Social Media |
| Bookselling | 4.36× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.62 |
| Pet Ownership | JOY | 1.62 |
| Sustainability | BALANCE | 1.52 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Creativity | OPEN | 1.26 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| Japan | 9.7% |
| United Kingdom | 7.4% |
See Paranormal romance audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Paranormal romance have in Germany?
Paranormal romance has an estimated audience of 784,453 people in Germany, concentrated in Rheinland-Pfalz and Bayern.
What is the gender split and age of Paranormal romance fans?
71.2% of Paranormal romance fans are female, 28.8% are male, with an average age of 36.1 years.
Which brands do Paranormal romance fans like most?
Paranormal romance fans show strongest brand affinity for JACK & JONES (75.56×), Crime fiction (11.56×), and Vagabond (manga) (29.21×) over the country average.
Where do Paranormal romance fans live in Germany?
Paranormal romance fans in Germany are most concentrated in Rheinland-Pfalz (reach 38,832), Bayern (reach 38,689), and Nordrhein-Westfalen (reach 38,052). These three regions account for the largest share of the active audience.
What other brands do Paranormal romance fans also like?
Beyond Paranormal romance itself, the audience over-indexes on Crime fiction (11.56×), Vagabond (manga) (29.21×), Hugendubel (8.93×), and Harry Potter (3.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paranormal romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.