Paranormal romance Audience in Germany
A data profile of the people who buy, follow and care about Paranormal romance in Germany — modelled from more than twelve digital signal sources. Paranormal romance has an estimated audience of 784,453 people in Germany.
The average Paranormal romance fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hugendubel, Leipzig Book Fair, Crime fiction, with strongest over-indexing on Hugendubel (16.96× the country average).
Demographically, the Paranormal romance audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Paranormal romance fan in Germany is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Hugendubel.
At a glance
The key figures that characterise the Paranormal romance profile in Germany.
Search interest · 12-month trend
Demographics of Paranormal romance fans
71.2% are female, 28.8% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 36.1 |
| Estimated audience size | 784,453 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Paranormal romance audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.2% |
| Japan | 9.7% |
| United Kingdom | 7.4% |
Geography
Where the Paranormal romance audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~10K | 1.58× | |
| 02 | Thüringen | ~20K | 1.16× | |
| 03 | Schleswig-Holstein | ~30K | 1.10× | |
| 04 | Sachsen-Anhalt | ~20K | 1.08× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.07× | |
| 06 | Brandenburg | ~30K | 1.04× | |
| 07 | Hamburg | ~20K | 1.00× | |
| 08 | Saarland | ~10K | 1.00× | |
| 09 | Rheinland-Pfalz | ~40K | 0.99× | |
| 10 | Sachsen | ~40K | 0.94× | |
| 11 | Berlin | ~30K | 0.91× | |
| 12 | Niedersachsen | ~70K | 0.87× | |
| 13 | Baden-Württemberg | ~90K | 0.86× | |
| 14 | Hessen | ~50K | 0.86× | |
| 15 | Bayern | ~100K | 0.82× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Paranormal romance audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leipzig Book Fair | Literature | 77.66× | ||
| 02 | Stephenie Meyer | Literature | 56.47× | ||
| 03 | Jojo Moyes | Literature | 26.23× | ||
| 04 | Costa Rica | Travel & Leisure | 22.81× | ||
| 05 | Vagabond (manga) | Literature | 21.86× | ||
| 06 | Me Before You | Movies & TV | 19.58× | ||
| 07 | Crime fiction | Literature | 18.79× | ||
| 08 | Cracked (magazine) | Internet & Social Media | 17.77× | ||
| 09 | Hugendubel | Shopping | 16.96× | ||
| 10 | Young-adult fiction | Literature | 16.27× | ||
| 11 | Twilight (series) | Movies & TV | 11.56× | ||
| 12 | Detective fiction | Literature | 9.97× | ||
| 13 | Jennifer Lawrence | Movies & TV | 9.72× | ||
| 14 | Wattpad | Internet & Social Media | 8.27× | ||
| 15 | Amazon Kindle | Literature | 6.30× | ||
| 16 | E-book readers | Technology & Electronics | 5.85× | ||
| 17 | Bookselling | Literature | 5.65× | ||
| 18 | Non-fiction books | Literature | 5.60× | ||
| 19 | Romance novels | Literature | 4.83× | ||
| 20 | Harry Potter | Movies & TV | 2.95× |
Personality of the Paranormal romance audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.79× | |
| Mindfulness | BALANCE | 1.64× | |
| Extroversion | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.68× |
Frequently asked questions
How many fans does Paranormal romance have in Germany?
Paranormal romance has an estimated audience of 784,453 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paranormal romance fans?
71.2% of Paranormal romance fans are female, 28.8% are male, with an average age of 36.1 years.
Which brands do Paranormal romance fans like most?
Paranormal romance fans show strongest brand affinity for Hugendubel (16.96×), Leipzig Book Fair (77.66×), and Crime fiction (18.79×) over the country average.
Where do Paranormal romance fans live in Germany?
Paranormal romance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Paranormal romance fans also like?
Beyond Paranormal romance itself, the audience over-indexes on Leipzig Book Fair (77.66×), Crime fiction (18.79×), Young-adult fiction (16.27×), and Stephenie Meyer (56.47×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Paranormal romance audiences in other countries
- Paranormal romance — United States
- Paranormal romance — United Kingdom
- Paranormal romance — France
- Paranormal romance — Italy
- Paranormal romance — Spain
- Paranormal romance — Brazil
- Paranormal romance — Japan
- Paranormal romance — South Korea
- Paranormal romance — India
- Paranormal romance — Canada
- Paranormal romance — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paranormal romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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