Leipzig Book Fair Audience in Germany
Leipzig Book Fair has an estimated audience of 244,350 people in Germany. 75.5% are female, 24.5% are male, average age 45.2. Top regions: Sachsen, Bayern, Nordrhein-Westfalen. Top brand affinities: Benjamin von Stuckrad-Barre, Paranormal romance, Suhrkamp Verlag, Frankfurt Book Fair, Carl Hanser Verlag.
The average Leipzig Book Fair fan in Germany is 45.2 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Bayern, Nordrhein-Westfalen. Top brand affinities include Benjamin von Stuckrad-Barre, Paranormal romance, Suhrkamp Verlag, with strongest over-indexing on Benjamin von Stuckrad-Barre (354.4× the country average). Demographically, the Leipzig Book Fair audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Event
Demographics of Leipzig Book Fair fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 45.2 |
| Estimated audience size | 244,350 |
Audience persona
The typical Leipzig Book Fair fan in Germany is more female, around 45.2 years old, with strong Pet Ownership tendencies and a notable affinity for Benjamin von Stuckrad-Barre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 45,793 | 3.76× |
| Bayern | 24,638 | 0.62× |
| Nordrhein-Westfalen | 21,516 | 0.4× |
| Sachsen-Anhalt | 16,387 | 2.54× |
| Berlin | 16,068 | 1.45× |
| Niedersachsen | 13,940 | 0.58× |
| Baden-Württemberg | 11,968 | 0.35× |
| Thüringen | 10,122 | 1.6× |
| Brandenburg | 10,064 | 1.31× |
| Hessen | 9,066 | 0.48× |
| Schleswig-Holstein | 4,291 | 0.48× |
| Hamburg | 4,107 | 0.73× |
| Rheinland-Pfalz | 3,812 | 0.31× |
| Mecklenburg-Vorpommern | 2,924 | 0.62× |
| Bremen | 1,125 | 0.53× |
| Saarland | 811 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Benjamin von Stuckrad-Barre | 354.4× | Literature |
| Paranormal romance | 77.66× | Literature |
| Suhrkamp Verlag | 128.17× | Literature |
| Frankfurt Book Fair | 72.3× | Literature |
| Carl Hanser Verlag | 93.52× | Literature |
| BiblioCon | 249.58× | Literature |
| Sebastian Fitzek | 24.07× | Literature |
| Gold Coast, Queensland | 31.07× | Travel & Leisure |
| Downtown Toronto | 247.13× | Travel & Leisure |
| Jussi Adler-Olsen | 48.09× | Literature |
| Kerstin Gier | 59.11× | Movies & TV |
| Literary criticism | 27.85× | Literature |
| Anne Will | 20× | Movies & TV |
| Caroline Wahl | 18.05× | Literature |
| Wall decal | 20× | Home & Garden |
| S. Fischer Verlag | 42.03× | Literature |
| Goldmann (publisher) | 40.88× | Literature |
| Simon Beckett | 34.95× | Literature |
| Carlsen Verlag | 41.32× | Literature |
| Shop Apotheke | 6.49× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Sustainability | BALANCE | 1.49 |
| Tradition | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.3% |
| Austria | 6.9% |
| Switzerland | 2.1% |
See Leipzig Book Fair audiences in other countries
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Frequently asked questions
How many fans does Leipzig Book Fair have in Germany?
Leipzig Book Fair has an estimated audience of 244,350 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Leipzig Book Fair fans?
75.5% of Leipzig Book Fair fans are female, 24.5% are male, with an average age of 45.2 years.
Which brands do Leipzig Book Fair fans like most?
Leipzig Book Fair fans show strongest brand affinity for Benjamin von Stuckrad-Barre (354.4×), Paranormal romance (77.66×), and Suhrkamp Verlag (128.17×) over the country average.
Where do Leipzig Book Fair fans live in Germany?
Leipzig Book Fair fans in Germany are most concentrated in Sachsen (reach 45,793), Bayern (reach 24,638), and Nordrhein-Westfalen (reach 21,516). These three regions account for the largest share of the active audience.
What other brands do Leipzig Book Fair fans also like?
Beyond Leipzig Book Fair itself, the audience over-indexes on Paranormal romance (77.66×), Suhrkamp Verlag (128.17×), Frankfurt Book Fair (72.3×), and Carl Hanser Verlag (93.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leipzig Book Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.