Rascasse Audience Intelligence

Leipzig Book Fair Audience in Germany

A data profile of the people who buy, follow and care about Leipzig Book Fair in Germany — modelled from more than twelve digital signal sources. Leipzig Book Fair has an estimated audience of 247,018 people in Germany.

#278among Event in Germany#383in Literature

The average Leipzig Book Fair fan in Germany is 45.2 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Bayern, Nordrhein-Westfalen.

Top brand affinities include Benjamin von Stuckrad-Barre, Paranormal romance, Suhrkamp Verlag, with strongest over-indexing on Benjamin von Stuckrad-Barre (354.4× the country average).

Demographically, the Leipzig Book Fair audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leipzig Book Fair fan in Germany is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for Benjamin von Stuckrad-Barre.

Category: Literature · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leipzig Book Fair profile in Germany.

Audience size
247K
in Germany
Gender
75.5%♀
24.5% male
Age
45.2
average years
Country rank
#19813
Event in Germany
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leipzig Book Fair fans

75.5% are female, 24.5% are male, average age 45.2.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Leipzig Book Fair audience in Germany
MetricValue
Female75.5%
Male24.5%
Average age45.2
Estimated audience size247,018
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Leipzig Book Fair audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Leipzig Book Fair audience comes from Germany.

Worldwide audience distribution share by country for Leipzig Book Fair
CountryShare
Germany82.3%
Austria6.9%
Switzerland2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leipzig Book Fair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leipzig Book Fair fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K3.93×
02Sachsen-Anhalt~20K2.53×
03Thüringen~10K1.60×
04Berlin~20K1.44×
05Brandenburg~10K1.28×
06Hamburg~4K0.69×
07Mecklenburg-Vorpommern~3K0.68×
08Bremen~1K0.67×
09Bayern~20K0.59×
10Niedersachsen~10K0.57×
11Saarland~2K0.54×
12Schleswig-Holstein~5K0.52×
13Hessen~9K0.45×
14Nordrhein-Westfalen~20K0.38×
15Rheinland-Pfalz~5K0.37×
16Baden-Württemberg~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Leipzig Book Fair, Germany
0.35×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leipzig Book Fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leipzig Book Fair audience
#·InterestCategoryAffinity×
01Benjamin von Stuckrad-BarreLiterature354.40×
02BiblioConLiterature249.58×
03Downtown TorontoTravel & Leisure247.13×
04Suhrkamp VerlagLiterature128.17×
05Carl Hanser VerlagLiterature93.52×
06Paranormal romanceLiterature77.66×
07Frankfurt Book FairLiterature72.30×
08Kerstin GierMovies & TV59.11×
09Jussi Adler-OlsenLiterature48.09×
10S. Fischer VerlagLiterature42.03×
11Goldmann (publisher)Literature40.88×
12Das Literarische QuartettMovies & TV35.02×
13Simon BeckettLiterature34.95×
14Gold Coast, QueenslandTravel & Leisure31.07×
15Literary criticismLiterature27.85×
16Sebastian FitzekLiterature24.07×
17Wall decalHome & Garden20.00×
18Anne WillMovies & TV20.00×
19Caroline WahlLiterature18.05×
20HugendubelShopping8.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leipzig Book Fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leipzig Book Fair audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.36×
TraditionCONSERVATISM2.20×
Convenience OrientationPREMIUM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leipzig Book Fair audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leipzig Book Fair have in Germany?

Leipzig Book Fair has an estimated audience of 247,018 people in Germany, concentrated in Sachsen and Bayern.

02

What is the gender split and age of Leipzig Book Fair fans?

75.5% of Leipzig Book Fair fans are female, 24.5% are male, with an average age of 45.2 years.

03

Which brands do Leipzig Book Fair fans like most?

Leipzig Book Fair fans show strongest brand affinity for Benjamin von Stuckrad-Barre (354.4×), Paranormal romance (77.66×), and Suhrkamp Verlag (128.17×) over the country average.

04

Where do Leipzig Book Fair fans live in Germany?

Leipzig Book Fair fans in Germany are most concentrated in Sachsen (reach ~50K), Bayern (reach ~20K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Leipzig Book Fair fans also like?

Beyond Leipzig Book Fair itself, the audience over-indexes on Paranormal romance (77.66×), Suhrkamp Verlag (128.17×), Frankfurt Book Fair (72.3×), and Carl Hanser Verlag (93.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Leipzig Book Fair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leipzig Book Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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