Rascasse Audience Intelligence

Frankfurt Book Fair Audience in Germany

A data profile of the people who buy, follow and care about Frankfurt Book Fair in Germany — modelled from more than twelve digital signal sources. Frankfurt Book Fair has an estimated audience of 297,017 people in Germany.

#239among Event in Germany#324in Literature

The average Frankfurt Book Fair fan in Germany is 44.8 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Benjamin von Stuckrad-Barre, Marina Abramović, Tagesschau, with strongest over-indexing on Benjamin von Stuckrad-Barre (69.43× the country average).

Demographically, the Frankfurt Book Fair audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frankfurt Book Fair fan in Germany is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Benjamin von Stuckrad-Barre.

Category: Literature · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankfurt Book Fair profile in Germany.

Audience size
297K
in Germany
Gender
77.6%♀
22.4% male
Age
44.8
average years
Country rank
#17466
Event in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankfurt Book Fair fans

77.6% are female, 22.4% are male, average age 44.8.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for Frankfurt Book Fair audience in Germany
MetricValue
Female77.6%
Male22.4%
Average age44.8
Estimated audience size297,017
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Frankfurt Book Fair audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Frankfurt Book Fair audience comes from Germany.

Worldwide audience distribution share by country for Frankfurt Book Fair
CountryShare
Germany48.1%
United States7.2%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankfurt Book Fair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frankfurt Book Fair fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~90K4.03×
02Rheinland-Pfalz~30K1.72×
03Baden-Württemberg~50K1.26×
04Saarland~4K1.12×
05Bayern~50K1.01×
06Berlin~10K0.94×
07Hamburg~6K0.94×
08Nordrhein-Westfalen~60K0.92×
09Niedersachsen~20K0.68×
10Bremen~2K0.68×
11Thüringen~5K0.66×
12Schleswig-Holstein~6K0.61×
13Sachsen~8K0.57×
14Mecklenburg-Vorpommern~3K0.48×
15Brandenburg~4K0.47×
16Sachsen-Anhalt~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Frankfurt Book Fair, Germany
0.46×1.00×4.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankfurt Book Fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankfurt Book Fair audience
#·InterestCategoryAffinity×
01BBDOBusiness & Career169.65×
02Cannes Lions International Festival of CreativityMovies & TV113.86×
03Cologne Business SchoolBusiness & Career109.10×
04Academy of Media Arts CologneBusiness & Career96.36×
05ModeratMusic & Radio90.44×
06Hamburg University of Applied SciencesBusiness & Career79.12×
07Benjamin von Stuckrad-BarreLiterature69.43×
08Marina AbramovićArts & Culture67.18×
09Leipzig Book FairLiterature66.34×
10Max HerreMusic & Radio40.32×
11Dita Von TeeseFashion & Accessoires39.11×
12The Motorcycle Diaries (film)Movies & TV39.00×
13Free University of BerlinBusiness & Career25.30×
14University of MünsterBusiness & Career22.69×
15Dodo (Alice's Adventures in Wonderland)Literature15.31×
16WattpadInternet & Social Media12.71×
17Ruby O. FeeMovies & TV12.41×
18ThaliaShopping12.25×
19SaxonyTravel & Leisure11.66×
20TagesschauMovies & TV10.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankfurt Book Fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankfurt Book Fair audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.49×
Early Adopter MentalityPOWER2.25×
MindfulnessBALANCE2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankfurt Book Fair audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Luxury OrientationPREMIUM1.03×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankfurt Book Fair have in Germany?

Frankfurt Book Fair has an estimated audience of 297,017 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Frankfurt Book Fair fans?

77.6% of Frankfurt Book Fair fans are female, 22.4% are male, with an average age of 44.8 years.

03

Which brands do Frankfurt Book Fair fans like most?

Frankfurt Book Fair fans show strongest brand affinity for Benjamin von Stuckrad-Barre (69.43×), Marina Abramović (67.18×), and Tagesschau (10.42×) over the country average.

04

Where do Frankfurt Book Fair fans live in Germany?

Frankfurt Book Fair fans in Germany are most concentrated in Hessen (reach ~90K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Frankfurt Book Fair fans also like?

Beyond Frankfurt Book Fair itself, the audience over-indexes on Marina Abramović (67.18×), Tagesschau (10.42×), Moderat (90.44×), and Leipzig Book Fair (66.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Frankfurt Book Fair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frankfurt Book Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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