Frankfurt Book Fair Audience in Germany
Frankfurt Book Fair has an estimated audience of 276,843 people in Germany. 77.6% are female, 22.4% are male, average age 44.8. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Marina Abramović, Tagesschau, Benjamin von Stuckrad-Barre, Moderat, Leipzig Book Fair.
The average Frankfurt Book Fair fan in Germany is 44.8 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Marina Abramović, Tagesschau, Benjamin von Stuckrad-Barre, with strongest over-indexing on Marina Abramović (67.18× the country average). Demographically, the Frankfurt Book Fair audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Event
Demographics of Frankfurt Book Fair fans
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 44.8 |
| Estimated audience size | 276,843 |
Audience persona
The typical Frankfurt Book Fair fan in Germany is more female, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Marina Abramović.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 85,260 | 3.78× |
| Nordrhein-Westfalen | 61,545 | 0.95× |
| Baden-Württemberg | 51,762 | 1.28× |
| Bayern | 49,671 | 1.04× |
| Rheinland-Pfalz | 25,830 | 1.74× |
| Niedersachsen | 19,335 | 0.67× |
| Berlin | 13,181 | 1× |
| Sachsen | 8,335 | 0.57× |
| Hamburg | 6,502 | 0.97× |
| Schleswig-Holstein | 6,208 | 0.58× |
| Thüringen | 4,666 | 0.62× |
| Saarland | 3,888 | 1.07× |
| Brandenburg | 3,655 | 0.4× |
| Sachsen-Anhalt | 2,903 | 0.38× |
| Mecklenburg-Vorpommern | 2,080 | 0.37× |
| Bremen | 1,409 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marina Abramović | 67.18× | Arts & Culture |
| Tagesschau | 10.42× | Movies & TV |
| Benjamin von Stuckrad-Barre | 69.43× | Literature |
| Moderat | 90.44× | Music & Radio |
| Leipzig Book Fair | 66.34× | Literature |
| Cannes Lions International Festival of Creativity | 113.86× | Movies & TV |
| Dita Von Teese | 39.11× | Fashion & Accessoires |
| Thalia | 12.25× | Shopping |
| Hamburg University of Applied Sciences | 79.12× | Business & Career |
| BBDO | 169.65× | Business & Career |
| The Motorcycle Diaries (film) | 39× | Movies & TV |
| Max Herre | 40.32× | Music & Radio |
| Free University of Berlin | 25.3× | Business & Career |
| Cologne Business School | 109.1× | Business & Career |
| Saxony | 11.66× | Travel & Leisure |
| Dodo (Alice's Adventures in Wonderland) | 15.31× | Literature |
| Ruby O. Fee | 12.41× | Movies & TV |
| Wattpad | 12.71× | Internet & Social Media |
| University of Münster | 22.69× | Business & Career |
| Ryanair | 4.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Community Orientation | OPEN | 1.77 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Pet Ownership | JOY | 1.56 |
| Early Adopter Mentality | POWER | 1.51 |
| Healthy Lifestyle | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 46.6% |
| United States | 7.5% |
| Italy | 6.3% |
See Frankfurt Book Fair audiences in other countries
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Frequently asked questions
How many fans does Frankfurt Book Fair have in Germany?
Frankfurt Book Fair has an estimated audience of 276,843 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Frankfurt Book Fair fans?
77.6% of Frankfurt Book Fair fans are female, 22.4% are male, with an average age of 44.8 years.
Which brands do Frankfurt Book Fair fans like most?
Frankfurt Book Fair fans show strongest brand affinity for Marina Abramović (67.18×), Tagesschau (10.42×), and Benjamin von Stuckrad-Barre (69.43×) over the country average.
Where do Frankfurt Book Fair fans live in Germany?
Frankfurt Book Fair fans in Germany are most concentrated in Hessen (reach 85,260), Nordrhein-Westfalen (reach 61,545), and Baden-Württemberg (reach 51,762). These three regions account for the largest share of the active audience.
What other brands do Frankfurt Book Fair fans also like?
Beyond Frankfurt Book Fair itself, the audience over-indexes on Tagesschau (10.42×), Benjamin von Stuckrad-Barre (69.43×), Moderat (90.44×), and Leipzig Book Fair (66.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frankfurt Book Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.